Agent Provocateur Limited

Agent Provocateur Limited, a London-based company, is a large holding company with an active status, founded eight years ago. Employing 87 people, it operates from a virtual address – eleven companies registered at the same location – and is led by two directors and one owner. The company runs an e-commerce site and regularly imports and exports clothing and accessories, not knitted or crocheted, with 559 months of import activity and 891 months of export activity. Google ratings are low at 1.0 based on only two reviews.

The company’s website showcases a luxury lingerie and apparel brand, known for its provocative and sensual designs. It operates retail stores in several countries and offers a wide range of products, including lingerie, swimwear, sleepwear, and accessories. The brand's marketing emphasizes its heritage, craftsmanship, and commitment to empowering women. It’s a well-established brand with a distinctive aesthetic.

Financially, Agent Provocateur Limited shows a mixed picture. Creditors decreased by 20%, a positive sign, but cash and cash equivalents dropped 14% to £1.8 million. Net assets plummeted 2.6% to -£64 million, a significant decrease. Bank borrowings increased by a substantial 49%, reaching £5.2 million, and revenue fell by 39% to £30 million. While the company’s assets remain considerable at £41 million, the loss of £1.6 million is concerning. The company’s auditor is Hillier Hopkins LLP. The report indicates a focus on cost management, with a decrease in social security costs. However, the significant loss and rising bank borrowings suggest the company is burning through money. The lack of employees (down to 75) could be a result of cost-cutting measures. The company’s continued focus on its brand and e-commerce presence, however, indicates a determination to navigate these challenges.

Registered in England/Wales under the registration number 10640672, with a registered address at N7 9PW, England, London, 6-10 Market Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.