Import/export HS code 4911: Printed Materials
Various printed items like pictures, photographs, and other printed matter
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| Poland | 97,635,753 |
| United States | 86,777,345 |
| Netherlands | 79,179,319 |
| Germany | 74,642,203 |
| China | 54,941,554 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Poland | 35,740,235 | 61,895,518 | +26,155,283 |
| United States | 41,184,267 | 45,593,078 | +4,408,811 |
| Netherlands | 39,155,247 | 40,024,072 | +868,825 |
| Germany | 36,703,596 | 37,938,607 | +1,235,011 |
| China | 27,060,121 | 27,881,433 | +821,312 |
| Italy | 24,778,398 | 25,498,392 | +719,994 |
| France | 22,867,000 | 15,137,245 | -7,729,755 |
| Czechia | 15,085,923 | 18,609,430 | +3,523,507 |
| Belgium | 13,515,183 | 11,704,811 | -1,810,372 |
| Austria | 9,811,933 | 11,599,468 | +1,787,535 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| Germany | 118,490,609 |
| United States | 99,685,423 |
| China | 73,967,072 |
| Poland | 60,826,858 |
| Italy | 56,942,810 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Germany | 52,120,368 | 66,370,241 | +14,249,873 |
| United States | 53,802,524 | 45,882,899 | -7,919,625 |
| China | 35,726,623 | 38,240,449 | +2,513,826 |
| Poland | 21,376,349 | 39,450,509 | +18,074,160 |
| Italy | 29,326,903 | 27,615,907 | -1,710,996 |
| Netherlands | 26,914,246 | 28,792,856 | +1,878,610 |
| France | 17,511,289 | 11,223,794 | -6,287,495 |
| Austria | 12,761,329 | 13,641,833 | +880,504 |
| United Kingdom | 8,299,850 | 11,372,989 | +3,073,139 |
| Belgium | 10,668,613 | 7,460,387 | -3,208,226 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 498 |
| Berkshire, Buckinghamshire and Oxfordshire | 239 |
| Inner London - East | 164 |
| Surrey, East and West Sussex | 162 |
| Outer London - West and North West | 143 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 349 | 338 | -11 |
| Berkshire, Buckinghamshire and Oxfordshire | 169 | 153 | -16 |
| Inner London - East | 108 | 112 | +4 |
| Surrey, East and West Sussex | 119 | 96 | -23 |
| Outer London - West and North West | 101 | 86 | -15 |
| Bedfordshire and Hertfordshire | 85 | 78 | -7 |
| Leicestershire, Rutland and Northamptonshire | 82 | 82 | +0 |
| Greater Manchester | 76 | 80 | +4 |
| West Midlands | 92 | 74 | -18 |
| West Yorkshire | 77 | 68 | -9 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 371,299,158 |
| Air transport | 185,960,509 |
| Sea transport (not vehicle on ferry) | 108,177,082 |
| Other | 13,390,618 |
| Road transport | 2,248,277 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 174,398,587 | 196,900,571 | +22,501,984 |
| Air transport | 92,585,967 | 93,374,542 | +788,575 |
| Sea transport (not vehicle on ferry) | 53,409,773 | 54,767,309 | +1,357,536 |
| Other | 7,856,452 | 5,534,166 | -2,322,286 |
| Road transport | 1,085,278 | 1,162,999 | +77,721 |
| Rail transport | 517,375 | 103,419 | -413,956 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover | 152,718,730 |
| London Heathrow Airport | 85,032,706 |
| Eurotunnel | 83,074,647 |
| Dover / Eurotunnel | 41,239,739 |
| Felixstowe | 34,796,676 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover | 73,747,665 | 78,971,065 | +5,223,400 |
| London Heathrow Airport | 43,924,721 | 41,107,985 | -2,816,736 |
| Eurotunnel | 37,175,289 | 45,899,358 | +8,724,069 |
| Dover / Eurotunnel | 17,215,471 | 24,024,268 | +6,808,797 |
| Felixstowe | 19,361,279 | 15,435,397 | -3,925,882 |
| London Stansted Airport | 14,725,018 | 16,567,444 | +1,842,426 |
| East Midlands Airport | 14,558,329 | 16,679,502 | +2,121,173 |
| London | 23,331,278 | 7,601,873 | -15,729,405 |
| Southampton | 14,300,099 | 15,110,523 | +810,424 |
| Harwich | 6,626,441 | 20,379,387 | +13,752,946 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Wholesale trade, except of motor vehicles and motorcycles | 973 |
| Retail trade, except of motor vehicles and motorcycles | 664 |
| Office administrative, office support and other business support activities | 214 |
| Other manufacturing | 165 |
| Activities of head offices; management consultancy activities | 102 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2025-11 | 477 |
| 2025-10 | 530 |
| 2025-09 | 497 |
| 2025-08 | 462 |
| 2025-07 | 490 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| DUNELM (SOFT FURNISHINGS) LTD | 118 |
| TJX UK | 117 |
| GE MEDICAL SYSTEMS LIMITED | 116 |
| B & M RETAIL LIMITED | 116 |
| GAMES WORKSHOP LIMITED | 116 |
| GAMES WORKSHOP LIMITED | 116 |
| IG DESIGN GROUP UK LIMITED | 114 |
| NEXT RETAIL LIMITED | 111 |
| DIGITAL ID LTD | 108 |
| HOBBYCRAFT TRADING LIMITED | 106 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 1186 |
| 54m+ | 1106 |
| 0-1m | 406 |
| 15m-54m | 346 |
| Other | 266 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| Italy | 103,126,942 |
| France | 81,942,836 |
| Netherlands | 77,142,274 |
| United States | 73,029,971 |
| Ireland | 44,480,051 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Italy | 51,198,696 | 51,928,246 | +729,550 |
| France | 45,477,665 | 36,465,171 | -9,012,494 |
| Netherlands | 36,375,885 | 40,766,389 | +4,390,504 |
| United States | 38,714,363 | 34,315,608 | -4,398,755 |
| Ireland | 20,150,499 | 24,329,552 | +4,179,053 |
| Germany | 21,334,676 | 18,435,680 | -2,898,996 |
| Spain | 11,141,634 | 15,526,832 | +4,385,198 |
| Portugal | 11,706,774 | 7,391,493 | -4,315,281 |
| Switzerland | 8,493,429 | 6,368,983 | -2,124,446 |
| Poland | 6,889,552 | 5,047,128 | -1,842,424 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| XI | 4,002,525 |
| XU | 1,105,731 |
| China | 146,756 |
| Ireland | 53,611 |
| France | 43,705 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| XI | 910,328 | 3,092,197 | +2,181,869 |
| XU | 607,640 | 498,091 | -109,549 |
| China | 84,572 | 62,184 | -22,388 |
| Ireland | 28,299 | 25,312 | -2,987 |
| France | 19,521 | 24,184 | +4,663 |
| Italy | 8,968 | 8,803 | -165 |
| Austria | 2,181 | 2,741 | +560 |
| Poland | 2,972 | 242 | -2,730 |
| United States | 2,529 | 431 | -2,098 |
| Bosnia and Herzegovina | 683 | 1,519 | +836 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 381,486,465 |
| Air transport | 162,693,666 |
| Sea transport (not vehicle on ferry) | 84,280,709 |
| Other | 5,390,845 |
| Road transport | 401,515 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 194,060,004 | 187,426,461 | -6,633,543 |
| Air transport | 84,536,710 | 78,156,956 | -6,379,754 |
| Sea transport (not vehicle on ferry) | 50,951,200 | 33,329,509 | -17,621,691 |
| Other | 1,668,342 | 3,722,503 | +2,054,161 |
| Road transport | 382,015 | 19,500 | -362,515 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 288,163,705 |
| London Heathrow Airport | 67,488,358 |
| East Midlands Airport | 62,971,488 |
| Immingham Docks | 48,944,444 |
| Dover | 20,381,779 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 153,721,614 | 134,442,091 | -19,279,523 |
| London Heathrow Airport | 35,505,868 | 31,982,490 | -3,523,378 |
| East Midlands Airport | 32,605,127 | 30,366,361 | -2,238,766 |
| Immingham Docks | 24,320,492 | 24,623,952 | +303,460 |
| Dover | 6,835,375 | 13,546,404 | +6,711,029 |
| Harwich | 8,358,509 | 10,792,164 | +2,433,655 |
| Felixstowe | 12,095,940 | 5,921,039 | -6,174,901 |
| Holyhead | 9,275,829 | 7,172,202 | -2,103,627 |
| ZLC | 7,476,207 | 6,208,477 | -1,267,730 |
| London Stansted Airport | 6,755,339 | 6,792,274 | +36,935 |
Related HS codes
What this shows: Sibling or child HS codes in the same classification branch.
Quick facts
HS code: 4911
Coverage: United Kingdom, most metrics for the last 24 months
Description: Various printed items like pictures, photographs, and other printed matter