Import/export HS code 4911: Printed Materials
Various printed items like pictures, photographs, and other printed matter
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| Poland | 100,900,299 |
| United States | 83,245,822 |
| Netherlands | 78,616,757 |
| Germany | 75,475,988 |
| China | 56,438,138 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Poland | 39,397,696 | 61,502,603 | +22,104,907 |
| United States | 40,037,975 | 43,207,847 | +3,169,872 |
| Netherlands | 39,439,457 | 39,177,300 | -262,157 |
| Germany | 37,591,218 | 37,884,770 | +293,552 |
| China | 28,139,015 | 28,299,123 | +160,108 |
| Italy | 26,001,171 | 24,643,367 | -1,357,804 |
| France | 22,262,808 | 15,897,669 | -6,365,139 |
| Czechia | 15,591,197 | 15,682,362 | +91,165 |
| Belgium | 13,596,853 | 13,533,336 | -63,517 |
| Austria | 9,636,043 | 12,794,477 | +3,158,434 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| Germany | 120,078,576 |
| United States | 95,915,192 |
| China | 75,442,218 |
| Poland | 62,941,835 |
| Italy | 57,163,218 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Germany | 54,963,807 | 65,114,769 | +10,150,962 |
| United States | 50,841,535 | 45,073,657 | -5,767,878 |
| China | 37,059,718 | 38,382,500 | +1,322,782 |
| Poland | 24,442,529 | 38,499,306 | +14,056,777 |
| Italy | 30,150,760 | 27,012,458 | -3,138,302 |
| Netherlands | 26,676,050 | 28,815,854 | +2,139,804 |
| France | 17,631,052 | 11,331,332 | -6,299,720 |
| Austria | 12,164,621 | 12,407,774 | +243,153 |
| Belgium | 10,674,091 | 9,393,319 | -1,280,772 |
| United Kingdom | 10,396,437 | 9,475,663 | -920,774 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 495 |
| Berkshire, Buckinghamshire and Oxfordshire | 243 |
| Surrey, East and West Sussex | 164 |
| Inner London - East | 162 |
| Outer London - West and North West | 142 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 338 | 346 | +8 |
| Berkshire, Buckinghamshire and Oxfordshire | 171 | 156 | -15 |
| Surrey, East and West Sussex | 121 | 96 | -25 |
| Inner London - East | 107 | 111 | +4 |
| Outer London - West and North West | 100 | 89 | -11 |
| Bedfordshire and Hertfordshire | 85 | 78 | -7 |
| Greater Manchester | 79 | 80 | +1 |
| Leicestershire, Rutland and Northamptonshire | 84 | 80 | -4 |
| West Midlands | 87 | 77 | -10 |
| West Yorkshire | 75 | 70 | -5 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 373,585,095 |
| Air transport | 184,603,945 |
| Sea transport (not vehicle on ferry) | 109,915,889 |
| Other | 12,761,433 |
| Road transport | 2,455,588 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 180,335,641 | 193,249,454 | +12,913,813 |
| Air transport | 92,007,169 | 92,596,776 | +589,607 |
| Sea transport (not vehicle on ferry) | 53,675,422 | 56,240,467 | +2,565,045 |
| Other | 7,863,251 | 4,898,182 | -2,965,069 |
| Road transport | 1,121,660 | 1,333,928 | +212,268 |
| Rail transport | 459,689 | 95,677 | -364,012 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover | 151,879,910 |
| Eurotunnel | 83,375,577 |
| London Heathrow Airport | 82,343,693 |
| Dover / Eurotunnel | 41,903,084 |
| Felixstowe | 34,419,695 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover | 72,744,256 | 79,135,654 | +6,391,398 |
| Eurotunnel | 40,974,924 | 42,400,653 | +1,425,729 |
| London Heathrow Airport | 42,712,041 | 39,631,652 | -3,080,389 |
| Dover / Eurotunnel | 19,181,526 | 22,721,558 | +3,540,032 |
| Felixstowe | 19,804,717 | 14,614,978 | -5,189,739 |
| East Midlands Airport | 14,719,038 | 17,161,067 | +2,442,029 |
| London Stansted Airport | 15,170,317 | 16,376,511 | +1,206,194 |
| London | 23,427,669 | 7,086,048 | -16,341,621 |
| Harwich | 7,720,743 | 21,634,373 | +13,913,630 |
| Southampton | 14,888,804 | 14,322,848 | -565,956 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Wholesale trade, except of motor vehicles and motorcycles | 976 |
| Retail trade, except of motor vehicles and motorcycles | 673 |
| Office administrative, office support and other business support activities | 210 |
| Other manufacturing | 169 |
| Activities of head offices; management consultancy activities | 104 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-01 | 407 |
| 2025-11 | 477 |
| 2025-10 | 531 |
| 2025-09 | 497 |
| 2025-08 | 462 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| DUNELM (SOFT FURNISHINGS) LTD | 119 |
| TJX UK | 118 |
| GE MEDICAL SYSTEMS LIMITED | 117 |
| B & M RETAIL LIMITED | 117 |
| GAMES WORKSHOP LIMITED | 117 |
| GAMES WORKSHOP LIMITED | 117 |
| IG DESIGN GROUP UK LIMITED | 115 |
| NEXT RETAIL LIMITED | 112 |
| DIGITAL ID LTD | 109 |
| TALLON INTERNATIONAL LIMITED | 107 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 1194 |
| 54m+ | 1099 |
| 0-1m | 401 |
| 15m-54m | 357 |
| Other | 269 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| Italy | 101,760,595 |
| France | 80,897,550 |
| Netherlands | 76,919,888 |
| United States | 74,070,704 |
| Ireland | 44,142,363 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Italy | 51,745,717 | 50,014,878 | -1,730,839 |
| France | 45,083,995 | 35,813,555 | -9,270,440 |
| Netherlands | 37,617,250 | 39,302,638 | +1,685,388 |
| United States | 41,841,480 | 32,229,224 | -9,612,256 |
| Ireland | 20,018,775 | 24,123,588 | +4,104,813 |
| Germany | 20,640,955 | 19,019,378 | -1,621,577 |
| Spain | 11,818,632 | 14,457,531 | +2,638,899 |
| Portugal | 11,017,815 | 7,378,140 | -3,639,675 |
| Switzerland | 8,750,451 | 6,258,773 | -2,491,678 |
| Belgium | 6,698,877 | 5,397,588 | -1,301,289 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| XI | 4,179,435 |
| China | 148,394 |
| Ireland | 55,102 |
| France | 42,858 |
| Italy | 18,146 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| XI | 898,499 | 3,280,936 | +2,382,437 |
| China | 82,923 | 65,471 | -17,452 |
| Ireland | 27,421 | 27,681 | +260 |
| France | 19,429 | 23,429 | +4,000 |
| Italy | 9,322 | 8,824 | -498 |
| Austria | 2,963 | 3,509 | +546 |
| Poland | 2,972 | 242 | -2,730 |
| United States | 2,528 | 431 | -2,097 |
| Bosnia and Herzegovina | 683 | 1,519 | +836 |
| Spain | 0 | 1,786 | +1,786 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 381,227,757 |
| Air transport | 164,883,162 |
| Sea transport (not vehicle on ferry) | 80,590,718 |
| Other | 5,571,357 |
| Road transport | 268,451 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 197,125,883 | 184,101,874 | -13,024,009 |
| Air transport | 88,274,608 | 76,608,554 | -11,666,054 |
| Sea transport (not vehicle on ferry) | 49,135,433 | 31,455,285 | -17,680,148 |
| Other | 1,689,563 | 3,881,794 | +2,192,231 |
| Road transport | 243,989 | 24,462 | -219,527 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 285,112,824 |
| London Heathrow Airport | 69,115,065 |
| East Midlands Airport | 62,910,543 |
| Immingham Docks | 51,524,849 |
| Dover | 20,847,815 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 156,002,667 | 129,110,157 | -26,892,510 |
| London Heathrow Airport | 38,271,371 | 30,843,694 | -7,427,677 |
| East Midlands Airport | 33,011,640 | 29,898,903 | -3,112,737 |
| Immingham Docks | 24,934,290 | 26,590,559 | +1,656,269 |
| Dover | 7,586,938 | 13,260,877 | +5,673,939 |
| Harwich | 9,470,964 | 9,805,907 | +334,943 |
| Felixstowe | 11,915,139 | 6,348,206 | -5,566,933 |
| Holyhead | 9,336,946 | 7,278,983 | -2,057,963 |
| London Stansted Airport | 7,046,042 | 6,708,391 | -337,651 |
| ZLC | 7,074,557 | 6,679,579 | -394,978 |
Related HS codes
What this shows: Sibling or child HS codes in the same classification branch.
Quick facts
HS code: 4911
Coverage: United Kingdom, most metrics for the last 24 months
Description: Various printed items like pictures, photographs, and other printed matter