Import/export HS code 95: Toys, games, and sports equipment
Includes all types of toys, games, sports gear, and their parts and accessories
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 5,785,162,616 |
| Netherlands | 646,388,426 |
| Denmark | 556,618,888 |
| United States | 451,172,356 |
| France | 401,328,757 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 3,091,464,395 | 2,693,698,221 | -397,766,174 |
| Netherlands | 327,947,975 | 318,440,451 | -9,507,524 |
| Denmark | 291,264,790 | 265,354,098 | -25,910,692 |
| United States | 221,967,882 | 229,204,474 | +7,236,592 |
| France | 254,634,336 | 146,694,421 | -107,939,915 |
| Viet Nam | 180,145,820 | 208,289,659 | +28,143,839 |
| Germany | 165,532,800 | 216,485,460 | +50,952,660 |
| Belgium | 97,850,694 | 195,671,638 | +97,820,944 |
| China, Hong Kong Special Administrative Region | 138,306,757 | 112,562,557 | -25,744,200 |
| Japan | 43,392,044 | 117,138,885 | +73,746,841 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 7,029,766,552 |
| Czechia | 648,691,911 |
| Viet Nam | 487,583,681 |
| United States | 399,002,690 |
| Hungary | 252,915,998 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 3,725,127,285 | 3,304,639,267 | -420,488,018 |
| Czechia | 298,081,809 | 350,610,102 | +52,528,293 |
| Viet Nam | 232,112,519 | 255,471,162 | +23,358,643 |
| United States | 197,014,808 | 201,987,882 | +4,973,074 |
| Hungary | 139,097,447 | 113,818,551 | -25,278,896 |
| Japan | 96,981,428 | 125,282,429 | +28,301,001 |
| Germany | 97,464,791 | 88,380,776 | -9,084,015 |
| Taiwan | 87,698,494 | 71,206,031 | -16,492,463 |
| India | 65,457,249 | 52,655,406 | -12,801,843 |
| Italy | 58,966,889 | 55,327,484 | -3,639,405 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 964 |
| Greater Manchester | 537 |
| Berkshire, Buckinghamshire and Oxfordshire | 525 |
| Inner London - East | 525 |
| Outer London - West and North West | 523 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 666 | 661 | -5 |
| Greater Manchester | 387 | 387 | +0 |
| Berkshire, Buckinghamshire and Oxfordshire | 376 | 381 | +5 |
| Inner London - East | 358 | 354 | -4 |
| Outer London - West and North West | 367 | 365 | -2 |
| Surrey, East and West Sussex | 366 | 328 | -38 |
| West Midlands | 257 | 248 | -9 |
| Leicestershire, Rutland and Northamptonshire | 258 | 226 | -32 |
| Bedfordshire and Hertfordshire | 235 | 215 | -20 |
| West Yorkshire | 224 | 210 | -14 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 6,376,484,731 |
| Roll on Roll off (RORO) | 2,604,531,218 |
| Air transport | 1,312,756,618 |
| Other | 506,433,454 |
| Road transport | 11,627,933 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 3,175,252,104 | 3,201,232,627 | +25,980,523 |
| Roll on Roll off (RORO) | 1,331,461,894 | 1,273,069,324 | -58,392,570 |
| Air transport | 738,972,111 | 573,784,507 | -165,187,604 |
| Other | 364,209,051 | 142,224,403 | -221,984,648 |
| Road transport | 4,848,175 | 6,779,758 | +1,931,583 |
| Rail transport | 29,730 | 298,847 | +269,117 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Felixstowe | 3,299,494,739 |
| Southampton | 1,833,376,105 |
| Dover | 1,031,008,691 |
| London Gateway Port | 784,220,806 |
| Eurotunnel | 694,592,812 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Felixstowe | 1,885,448,105 | 1,414,046,634 | -471,401,471 |
| Southampton | 936,653,045 | 896,723,060 | -39,929,985 |
| Dover | 478,830,585 | 552,178,106 | +73,347,521 |
| London Gateway Port | 190,854,051 | 593,366,755 | +402,512,704 |
| Eurotunnel | 399,925,904 | 294,666,908 | -105,258,996 |
| London Heathrow Airport | 393,255,294 | 279,389,205 | -113,866,089 |
| 000 | 364,168,421 | 141,530,952 | -222,637,469 |
| Birmingham Airport | 149,554,926 | 85,814,163 | -63,740,763 |
| 499 | 16,518,327 | 199,765,403 | +183,247,076 |
| Liverpool Docks | 106,885,980 | 90,401,165 | -16,484,815 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Retail trade, except of motor vehicles and motorcycles | 3614 |
| Wholesale trade, except of motor vehicles and motorcycles | 2367 |
| Office administrative, office support and other business support activities | 536 |
| Sports activities and amusement and recreation activities | 525 |
| Other manufacturing | 514 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-01 | 1725 |
| 2025-11 | 2266 |
| 2025-10 | 2515 |
| 2025-09 | 2341 |
| 2025-08 | 2156 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| HALFORDS LIMITED | 120 |
| JAMES GALT & CO. LIMITED | 120 |
| EATON LIMITED | 120 |
| THE MAD GROUP (HQ) LIMITED | 120 |
| SPEEDO INTERNATIONAL LIMITED | 120 |
| JOHN LEWIS PLC | 120 |
| SHINER LIMITED | 120 |
| UNICORN PRODUCTS LIMITED | 120 |
| ASDA STORES LIMITED | 120 |
| HTI TOYS UK LIMITED | 120 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 3689 |
| 0-1m | 3402 |
| 54m+ | 1348 |
| Other | 694 |
| 15m-54m | 678 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| Netherlands | 496,796,373 |
| United States | 496,399,701 |
| France | 410,846,222 |
| Ireland | 338,508,041 |
| Germany | 204,728,417 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Netherlands | 262,328,691 | 234,467,682 | -27,861,009 |
| United States | 282,541,394 | 213,858,307 | -68,683,087 |
| France | 225,003,599 | 185,842,623 | -39,160,976 |
| Ireland | 180,050,483 | 158,457,558 | -21,592,925 |
| Germany | 105,998,046 | 98,730,371 | -7,267,675 |
| United Arab Emirates | 53,146,676 | 64,141,811 | +10,995,135 |
| Australia | 44,288,517 | 38,519,122 | -5,769,395 |
| Switzerland | 23,866,244 | 22,935,566 | -930,678 |
| China | 23,141,858 | 21,676,655 | -1,465,203 |
| Saudi Arabia | 15,625,190 | 27,806,417 | +12,181,227 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| China | 5,095,961 |
| XI | 1,187,991 |
| France | 748,727 |
| Ireland | 610,590 |
| Viet Nam | 213,038 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 2,682,388 | 2,413,573 | -268,815 |
| XI | 649,980 | 538,011 | -111,969 |
| France | 349,717 | 399,010 | +49,293 |
| Ireland | 536,653 | 73,937 | -462,716 |
| Viet Nam | 133,930 | 79,108 | -54,822 |
| India | 136,304 | 30,973 | -105,331 |
| Switzerland | 60,874 | 64,508 | +3,634 |
| Philippines | 58,917 | 59,340 | +423 |
| Japan | 45,479 | 37,331 | -8,148 |
| Italy | 40,122 | 24,261 | -15,861 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 1,611,476,443 |
| Air transport | 758,561,363 |
| Sea transport (not vehicle on ferry) | 578,937,711 |
| Other | 16,732,603 |
| Road transport | 11,846,066 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 844,363,725 | 767,112,718 | -77,251,007 |
| Air transport | 394,700,799 | 363,860,564 | -30,840,235 |
| Sea transport (not vehicle on ferry) | 337,076,317 | 241,861,394 | -95,214,923 |
| Other | 9,535,936 | 7,196,667 | -2,339,269 |
| Road transport | 11,717,373 | 128,693 | -11,588,680 |
| Rail transport | 5,705 | 0 | -5,705 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 904,219,131 |
| London Heathrow Airport | 300,186,142 |
| East Midlands Airport | 249,883,437 |
| London Gateway Port | 245,564,894 |
| Southampton | 205,438,901 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 483,593,733 | 420,625,398 | -62,968,335 |
| London Heathrow Airport | 139,752,072 | 160,434,070 | +20,681,998 |
| East Midlands Airport | 137,260,345 | 112,623,092 | -24,637,253 |
| London Gateway Port | 191,083,739 | 54,481,155 | -136,602,584 |
| Southampton | 66,548,675 | 138,890,226 | +72,341,551 |
| Holyhead | 100,664,925 | 104,214,987 | +3,550,062 |
| Dover | 93,733,655 | 105,126,816 | +11,393,161 |
| Immingham Docks | 56,319,166 | 48,854,206 | -7,464,960 |
| Liverpool Docks | 59,231,557 | 38,841,716 | -20,389,841 |
| ZLC | 54,530,739 | 33,740,184 | -20,790,555 |
Related HS codes
What this shows: Sibling or child HS codes in the same classification branch.
Quick facts
HS code: 95
Coverage: United Kingdom, most metrics for the last 24 months
Description: Includes all types of toys, games, sports gear, and their parts and accessories