Import/export HS code 95: Toys, games, and sports equipment
Includes all types of toys, games, sports gear, and their parts and accessories
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 5,900,187,478 |
| Netherlands | 661,979,882 |
| Denmark | 560,547,237 |
| United States | 468,911,187 |
| France | 438,314,365 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 2,980,031,254 | 2,920,156,224 | -59,875,030 |
| Netherlands | 339,722,271 | 322,257,611 | -17,464,660 |
| Denmark | 281,236,319 | 279,310,918 | -1,925,401 |
| United States | 224,487,271 | 244,423,916 | +19,936,645 |
| France | 263,158,888 | 175,155,477 | -88,003,411 |
| Germany | 169,861,155 | 223,381,192 | +53,520,037 |
| Viet Nam | 174,795,746 | 217,325,564 | +42,529,818 |
| Belgium | 75,459,701 | 209,986,604 | +134,526,903 |
| China, Hong Kong Special Administrative Region | 133,915,582 | 122,891,893 | -11,023,689 |
| Japan | 39,759,621 | 119,028,558 | +79,268,937 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 7,209,953,058 |
| Czechia | 635,831,880 |
| Viet Nam | 490,955,529 |
| United States | 416,993,902 |
| Hungary | 261,306,567 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 3,635,945,971 | 3,574,007,087 | -61,938,884 |
| Czechia | 280,808,028 | 355,023,852 | +74,215,824 |
| Viet Nam | 224,391,866 | 266,563,663 | +42,171,797 |
| United States | 200,752,927 | 216,240,975 | +15,488,048 |
| Hungary | 136,379,693 | 124,926,874 | -11,452,819 |
| Japan | 90,436,799 | 132,323,090 | +41,886,291 |
| Germany | 103,647,668 | 92,105,563 | -11,542,105 |
| Taiwan | 88,117,045 | 79,085,187 | -9,031,858 |
| India | 63,245,677 | 57,237,690 | -6,007,987 |
| Italy | 59,587,453 | 59,373,598 | -213,855 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 974 |
| Greater Manchester | 547 |
| Inner London - East | 541 |
| Berkshire, Buckinghamshire and Oxfordshire | 536 |
| Outer London - West and North West | 522 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 669 | 668 | -1 |
| Greater Manchester | 385 | 400 | +15 |
| Inner London - East | 357 | 372 | +15 |
| Berkshire, Buckinghamshire and Oxfordshire | 385 | 393 | +8 |
| Outer London - West and North West | 359 | 372 | +13 |
| Surrey, East and West Sussex | 365 | 349 | -16 |
| West Midlands | 254 | 257 | +3 |
| Leicestershire, Rutland and Northamptonshire | 248 | 234 | -14 |
| Bedfordshire and Hertfordshire | 233 | 225 | -8 |
| West Yorkshire | 221 | 227 | +6 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 6,486,395,102 |
| Roll on Roll off (RORO) | 2,688,420,120 |
| Air transport | 1,345,003,197 |
| Other | 546,257,853 |
| Road transport | 11,976,324 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 3,066,687,923 | 3,419,707,179 | +353,019,256 |
| Roll on Roll off (RORO) | 1,328,516,442 | 1,359,903,678 | +31,387,236 |
| Air transport | 730,354,091 | 614,649,106 | -115,704,985 |
| Other | 366,206,180 | 180,051,673 | -186,154,507 |
| Road transport | 4,973,042 | 7,003,282 | +2,030,240 |
| Rail transport | 29,730 | 285,819 | +256,089 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Felixstowe | 3,407,002,855 |
| Southampton | 1,878,678,748 |
| Dover | 1,059,411,070 |
| London Gateway Port | 748,064,511 |
| Eurotunnel | 731,191,373 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Felixstowe | 1,835,462,657 | 1,571,540,198 | -263,922,459 |
| Southampton | 901,914,413 | 976,764,335 | +74,849,922 |
| Dover | 473,000,967 | 586,410,103 | +113,409,136 |
| London Gateway Port | 173,781,001 | 574,283,510 | +400,502,509 |
| Eurotunnel | 405,131,007 | 326,060,366 | -79,070,641 |
| London Heathrow Airport | 382,474,933 | 300,974,638 | -81,500,295 |
| 000 | 366,170,216 | 179,679,104 | -186,491,112 |
| Birmingham Airport | 158,628,598 | 91,744,897 | -66,883,701 |
| Liverpool Docks | 104,512,911 | 94,852,018 | -9,660,893 |
| 499 | 14,179,556 | 183,443,578 | +169,264,022 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Retail trade, except of motor vehicles and motorcycles | 3640 |
| Wholesale trade, except of motor vehicles and motorcycles | 2400 |
| Office administrative, office support and other business support activities | 542 |
| Sports activities and amusement and recreation activities | 531 |
| Other manufacturing | 520 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2025-11 | 2264 |
| 2025-10 | 2514 |
| 2025-09 | 2341 |
| 2025-08 | 2156 |
| 2025-07 | 2203 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| HALFORDS LIMITED | 119 |
| JAMES GALT & CO. LIMITED | 119 |
| EATON LIMITED | 119 |
| THE MAD GROUP (HQ) LIMITED | 119 |
| SPEEDO INTERNATIONAL LIMITED | 119 |
| JOHN LEWIS PLC | 119 |
| SHINER LIMITED | 119 |
| UNICORN PRODUCTS LIMITED | 119 |
| ASDA STORES LIMITED | 119 |
| HTI TOYS UK LIMITED | 119 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 3746 |
| 0-1m | 3450 |
| 54m+ | 1376 |
| Other | 722 |
| 15m-54m | 683 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| United States | 529,170,262 |
| Netherlands | 502,170,587 |
| France | 432,753,005 |
| Ireland | 349,092,607 |
| Germany | 210,882,947 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| United States | 282,698,739 | 246,471,523 | -36,227,216 |
| Netherlands | 250,773,608 | 251,396,979 | +623,371 |
| France | 224,757,654 | 207,995,351 | -16,762,303 |
| Ireland | 179,638,097 | 169,454,510 | -10,183,587 |
| Germany | 103,919,806 | 106,963,141 | +3,043,335 |
| United Arab Emirates | 78,112,277 | 64,886,420 | -13,225,857 |
| Australia | 46,714,837 | 39,666,928 | -7,047,909 |
| Switzerland | 29,681,668 | 24,591,618 | -5,090,050 |
| China, Hong Kong Special Administrative Region | 33,768,723 | 14,629,062 | -19,139,661 |
| China | 23,560,724 | 22,870,441 | -690,283 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| China | 5,245,463 |
| XU | 5,005,678 |
| XI | 1,251,085 |
| France | 778,082 |
| Ireland | 747,967 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 2,720,207 | 2,525,256 | -194,951 |
| XU | 2,685,987 | 2,319,691 | -366,296 |
| XI | 704,881 | 546,204 | -158,677 |
| France | 353,345 | 424,737 | +71,392 |
| Ireland | 630,607 | 117,360 | -513,247 |
| Viet Nam | 122,136 | 93,554 | -28,582 |
| India | 138,199 | 31,179 | -107,020 |
| QV | 56,978 | 103,223 | +46,245 |
| Switzerland | 81,107 | 65,967 | -15,140 |
| Philippines | 54,674 | 64,312 | +9,638 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 1,657,601,698 |
| Air transport | 791,088,060 |
| Sea transport (not vehicle on ferry) | 646,899,697 |
| Other | 17,596,183 |
| Road transport | 17,113,200 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 815,622,917 | 841,978,781 | +26,355,864 |
| Air transport | 403,210,241 | 387,877,819 | -15,332,422 |
| Sea transport (not vehicle on ferry) | 381,904,378 | 264,995,319 | -116,909,059 |
| Other | 9,710,356 | 7,885,827 | -1,824,529 |
| Road transport | 16,967,645 | 145,555 | -16,822,090 |
| Rail transport | 24,075 | 0 | -24,075 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 941,686,280 |
| London Heathrow Airport | 315,075,888 |
| London Gateway Port | 291,420,932 |
| East Midlands Airport | 260,009,034 |
| Holyhead | 210,391,366 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 480,967,164 | 460,719,116 | -20,248,048 |
| London Heathrow Airport | 147,104,794 | 167,971,094 | +20,866,300 |
| London Gateway Port | 221,644,845 | 69,776,087 | -151,868,758 |
| East Midlands Airport | 142,424,694 | 117,584,340 | -24,840,354 |
| Holyhead | 102,976,307 | 107,415,059 | +4,438,752 |
| Dover | 86,881,439 | 117,339,637 | +30,458,198 |
| Southampton | 60,333,517 | 142,862,713 | +82,529,196 |
| Immingham Docks | 52,349,170 | 56,254,233 | +3,905,063 |
| Liverpool Docks | 58,336,664 | 45,568,099 | -12,768,565 |
| ZLC | 59,991,539 | 36,224,695 | -23,766,844 |
Related HS codes
What this shows: Sibling or child HS codes in the same classification branch.
Quick facts
HS code: 95
Coverage: United Kingdom, most metrics for the last 24 months
Description: Includes all types of toys, games, sports gear, and their parts and accessories