Import/export HS code 9504: Video game consoles and arcade machines

Includes gaming consoles, pinball machines, billiards tables, casino game tables, and coin-operated amusement machines

Why this is important if you are looking for potential customers in the UK:

  • It helps you understand the market size for your product in the UK.
  • It provides you with a list of potential leads who have bought similar products.

* UK only, last 24 months analysed

Imports by country

What this shows: Import market volume by exporter country into the UK.

Top 5 values

Country £
China 1,753,803,745
France 224,831,048
United States 203,003,448
Netherlands 201,192,839
Germany 159,540,856

Countries rank shift: first 12 months vs second 12 months

What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.

Top 10 values

Country First 12m £ Second 12m £ Delta £
China 905,419,285 848,384,460 -57,034,825
France 159,713,946 65,117,102 -94,596,844
United States 84,991,745 118,011,703 +33,019,958
Netherlands 90,767,031 110,425,808 +19,658,777
Germany 51,118,595 108,422,261 +57,303,666
Japan 25,227,398 99,414,990 +74,187,592
Viet Nam 16,633,956 53,144,424 +36,510,468
China, Hong Kong Special Administrative Region 35,770,801 21,958,015 -13,812,786
Austria 18,330,641 23,813,200 +5,482,559
Kenya 20,281,275 18,836,650 -1,444,625

Imports by country of origin

What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.

Top 5 values

Origin £
China 2,303,036,816
United States 188,278,503
Japan 187,566,165
Viet Nam 106,373,956
Germany 79,263,961

Country of origin rank shift: first 12 months vs second 12 months

What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.

Top 10 values

Origin First 12m £ Second 12m £ Delta £
China 1,167,341,225 1,135,695,591 -31,645,634
United States 81,034,960 107,243,543 +26,208,583
Japan 79,450,641 108,115,524 +28,664,883
Viet Nam 34,348,790 72,025,166 +37,676,376
Germany 40,320,911 38,943,050 -1,377,861
Kenya 22,253,631 21,756,659 -496,972
Austria 17,167,151 23,417,783 +6,250,632
Netherlands 12,701,918 19,288,062 +6,586,144
Belgium 15,680,906 15,860,813 +179,907
Poland 14,865,825 16,170,884 +1,305,059

Importers across UK regions

What this shows: Number of importing companies by UK ITL2 region.

Top 5 values

UK region Companies
Inner London - West 286
Inner London - East 160
Outer London - West and North West 149
Berkshire, Buckinghamshire and Oxfordshire 128
Greater Manchester 111

UK regions rank shift: first 12 months vs second 12 months

What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.

Top 10 values

UK region First 12m Second 12m Delta
Inner London - West 199 189 -10
Inner London - East 109 107 -2
Outer London - West and North West 96 109 +13
Berkshire, Buckinghamshire and Oxfordshire 82 100 +18
Greater Manchester 73 74 +1
Surrey, East and West Sussex 73 67 -6
West Midlands 57 63 +6
Bedfordshire and Hertfordshire 54 51 -3
Leicestershire, Rutland and Northamptonshire 52 42 -10
Hampshire and Isle of Wight 46 36 -10

Import volume by transport

What this shows: Import value by transport mode used to bring goods into the UK.

Top 5 values

Transport £
Sea transport (not vehicle on ferry) 1,905,600,030
Roll on Roll off (RORO) 739,532,006
Air transport 534,037,211
Other 25,618,490
Road transport 4,672,257

Transport rank shift: first 12 months vs second 12 months

What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.

Top 10 values

Transport First 12m £ Second 12m £ Delta £
Sea transport (not vehicle on ferry) 838,995,110 1,066,604,920 +227,609,810
Roll on Roll off (RORO) 396,109,158 343,422,848 -52,686,310
Air transport 323,508,022 210,529,189 -112,978,833
Other 16,645,087 8,973,403 -7,671,684
Road transport 1,608,973 3,063,284 +1,454,311
Rail transport 0 62,216 +62,216

Import volume by port

What this shows: Import value handled by each UK port.

Top 5 values

Port £
Felixstowe 1,075,347,566
Southampton 619,686,612
London Heathrow Airport 378,758,956
Eurotunnel 292,176,317
Dover 175,561,782

Port rank shift: first 12 months vs second 12 months

What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.

Top 10 values

Port First 12m £ Second 12m £ Delta £
Felixstowe 584,802,680 490,544,886 -94,257,794
Southampton 195,862,349 423,824,263 +227,961,914
London Heathrow Airport 251,812,819 126,946,137 -124,866,682
Eurotunnel 178,012,467 114,163,850 -63,848,617
Dover 90,145,969 85,415,813 -4,730,156
London Gateway Port 43,600,245 102,212,270 +58,612,025
Harwich 26,555,945 76,487,446 +49,931,501
Dover / Eurotunnel 38,355,046 30,611,332 -7,743,714
East Midlands Airport 29,606,012 32,263,190 +2,657,178
London Stansted Airport 19,647,541 27,590,351 +7,942,810

Importer companies by SIC division

What this shows: Industry breakdown (SIC divisions) of importing companies.

Top 5 values

SIC Companies
Retail trade, except of motor vehicles and motorcycles 756
Wholesale trade, except of motor vehicles and motorcycles 538
Office administrative, office support and other business support activities 126
Computer programming, consultancy and related activities 113
Other manufacturing 98

Importer companies over time

What this shows: Monthly count of unique importing companies.

Latest 5

Month Companies
2026-01 403
2025-11 465
2025-10 512
2025-09 455
2025-08 417

Top importers

What this shows: Companies with the highest number of months traded for this HS code.

Importer company size by revenue band

What this shows: Distribution of importers across company revenue bands.

Top 5 values

Revenue Companies
1m-15m 783
0-1m 618
54m+ 415
Other 184
15m-54m 182

Import seasonality

What this shows: Average monthly import pattern from historical data.

Exports by country

What this shows: Export market volume by destination country from the UK.

Top 5 values

Country £
Ireland 150,410,443
Netherlands 126,325,666
United States 117,811,309
United Arab Emirates 84,087,280
Germany 73,409,250

Export countries rank shift: first 12 months vs second 12 months

What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.

Top 10 values

Country First 12m £ Second 12m £ Delta £
Ireland 74,886,746 75,523,697 +636,951
Netherlands 76,069,077 50,256,589 -25,812,488
United States 72,386,582 45,424,727 -26,961,855
United Arab Emirates 34,376,533 49,710,747 +15,334,214
Germany 34,812,254 38,596,996 +3,784,742
France 21,281,898 16,857,539 -4,424,359
China, Hong Kong Special Administrative Region 19,271,863 5,886,978 -13,384,885
Saudi Arabia 3,718,134 19,747,689 +16,029,555
Australia 9,085,242 8,962,807 -122,435
Poland 6,063,256 9,705,860 +3,642,604

Exports by country of origin

What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.

Top 5 values

Origin £
XI 73,701
China 53,851
Ireland 4,350
Germany 1,998
Poland 27

Export origin countries rank shift: first 12 months vs second 12 months

What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.

Top 10 values

Origin First 12m £ Second 12m £ Delta £
XI 14,350 59,351 +45,001
China 33,039 20,812 -12,227
Ireland 2,083 2,267 +184
Germany 1,998 0 -1,998
Poland 27 0 -27

Export volume by transport

What this shows: Export value by transport mode used to ship goods from the UK.

Top 5 values

Transport £
Roll on Roll off (RORO) 439,842,461
Air transport 363,824,080
Sea transport (not vehicle on ferry) 74,400,168
Road transport 690,915
Other 147,243

Export transport rank shift: first 12 months vs second 12 months

What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.

Top 10 values

Transport First 12m £ Second 12m £ Delta £
Roll on Roll off (RORO) 228,569,894 211,272,567 -17,297,327
Air transport 187,560,407 176,263,673 -11,296,734
Sea transport (not vehicle on ferry) 53,485,019 20,915,149 -32,569,870
Road transport 682,358 8,557 -673,801
Other 59,290 87,953 +28,663

Export volume by port

What this shows: Export value handled by each UK port.

Top 5 values

Port £
Dover / Eurotunnel 236,349,064
London Heathrow Airport 170,872,205
Holyhead 123,991,848
East Midlands Airport 72,694,766
ZLC 42,938,734

Export port rank shift: first 12 months vs second 12 months

What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.

Top 10 values

Port First 12m £ Second 12m £ Delta £
Dover / Eurotunnel 128,129,595 108,219,469 -19,910,126
London Heathrow Airport 74,794,673 96,077,532 +21,282,859
Holyhead 58,287,412 65,704,436 +7,417,024
East Midlands Airport 43,396,442 29,298,324 -14,098,118
ZLC 25,932,007 17,006,727 -8,925,280
London Gateway Port 30,397,229 9,790,204 -20,607,025
London Stansted Airport 22,434,687 16,445,327 -5,989,360
Dover 15,546,293 17,307,556 +1,761,263
London Gatwick Airport 17,030,509 13,450,464 -3,580,045
Liverpool Docks 14,245,291 5,712,147 -8,533,144

Related HS codes

What this shows: Sibling or child HS codes in the same classification branch.

Quick facts

HS code: 9504

Coverage: United Kingdom, most metrics for the last 24 months

Description: Includes gaming consoles, pinball machines, billiards tables, casino game tables, and coin-operated amusement machines