Keycraft Ltd

Keycraft Ltd, based in Peterhead, UK, is a holding company with an active status, established eleven years ago in December 2013. The company employs seventy people and holds assets totaling £10,354,268. It’s a family business with five directors and three owners, operating an e-commerce site and boasting a real address at Blackhouse Industrial Estate. Keycraft regularly imports and exports toys, games, and sports equipment—nineteen months of import activity and seventeen months of export activity have been recorded, with the latest transactions occurring in January 2025.

The company’s website highlights its role as a wholesale supplier of pocket money toys and POS solutions, targeting retailers in tourism, retail, and e-commerce. It emphasizes creative display solutions and partnerships with leading retailers, showcasing case studies and insights to drive sales. Keycraft also operates a separate division focused on soft toys, particularly through its "Living Nature" brand, and is actively seeking resellers to expand its reach. The site features a blog with industry news and product updates, demonstrating a commitment to engaging with its audience.

Financially, Keycraft Ltd’s report reveals a mixed picture. Current assets declined by 3.9% to £10,000,000, while net assets fell 14% to £4,300,000. Bank borrowings decreased by 33% to £3,100,000, and cash reserves dropped 86% to £60,000. Creditors, however, increased by 93% to £280,000, indicating a need for better management. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay agile, but the equity drop raises questions. The report was audited by Drummond Laurie CA.

The decrease in cash reserves, coupled with the rise in creditors, suggests Keycraft may be facing some financial pressures. However, the company's focus on wholesale distribution and its partnerships with established retailers point to a solid business model. It’s likely that the company is reinvesting in its business to expand its reach and product offerings, which could explain the short-term financial strain.

Registered in Scotland under the registration number SC466323, with a registered address at AB42 1BN, Peterhead, Aberdeenshire, Keycraft Blackhouse Circle, Blackhouse Industrial Estate.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.