Import/export HS code 95030049: Various toys
Toys that don’t fit into other categories, such as non-stuffed or non-plastic toys
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 226,234,128 |
| Viet Nam | 34,152,306 |
| China, Hong Kong Special Administrative Region | 13,644,103 |
| Netherlands | 13,522,056 |
| Germany | 13,347,866 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 124,427,995 | 101,806,133 | -22,621,862 |
| Viet Nam | 15,961,398 | 18,190,908 | +2,229,510 |
| China, Hong Kong Special Administrative Region | 5,911,771 | 7,732,332 | +1,820,561 |
| Netherlands | 7,309,822 | 6,212,234 | -1,097,588 |
| Germany | 7,077,304 | 6,270,562 | -806,742 |
| France | 3,209,329 | 3,394,883 | +185,554 |
| United States | 3,553,164 | 2,429,265 | -1,123,899 |
| Ireland | 2,433,611 | 2,844,782 | +411,171 |
| Italy | 1,839,800 | 2,241,901 | +402,101 |
| Switzerland | 1,378,593 | 1,931,486 | +552,893 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 271,916,289 |
| Viet Nam | 45,903,487 |
| Indonesia | 3,183,059 |
| India | 2,709,927 |
| Tunisia | 2,495,849 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 147,182,644 | 124,733,645 | -22,448,999 |
| Viet Nam | 21,424,795 | 24,478,692 | +3,053,897 |
| Indonesia | 1,024,401 | 2,158,658 | +1,134,257 |
| India | 1,516,949 | 1,192,978 | -323,971 |
| Tunisia | 395,789 | 2,100,060 | +1,704,271 |
| China, Hong Kong Special Administrative Region | 1,465,765 | 916,179 | -549,586 |
| United States | 1,280,493 | 533,375 | -747,118 |
| Germany | 985,904 | 816,265 | -169,639 |
| Japan | 773,437 | 1,019,787 | +246,350 |
| Lao People's Democratic Republic | 922,713 | 822,510 | -100,203 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 63 |
| Greater Manchester | 47 |
| Outer London - West and North West | 42 |
| Inner London - East | 40 |
| Berkshire, Buckinghamshire and Oxfordshire | 37 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 45 | 43 | -2 |
| Greater Manchester | 32 | 33 | +1 |
| Outer London - West and North West | 35 | 27 | -8 |
| Inner London - East | 25 | 30 | +5 |
| Berkshire, Buckinghamshire and Oxfordshire | 31 | 21 | -10 |
| Surrey, East and West Sussex | 24 | 20 | -4 |
| West Yorkshire | 23 | 15 | -8 |
| Leicestershire, Rutland and Northamptonshire | 20 | 18 | -2 |
| Bedfordshire and Hertfordshire | 17 | 16 | -1 |
| West Midlands | 15 | 16 | +1 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 263,509,033 |
| Roll on Roll off (RORO) | 45,747,917 |
| Other | 21,678,265 |
| Air transport | 15,387,608 |
| Road transport | 53,469 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 135,622,137 | 127,886,896 | -7,735,241 |
| Roll on Roll off (RORO) | 24,603,464 | 21,144,453 | -3,459,011 |
| Other | 14,885,347 | 6,792,918 | -8,092,429 |
| Air transport | 7,880,733 | 7,506,875 | -373,858 |
| Road transport | 5,061 | 48,408 | +43,347 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Felixstowe | 122,051,535 |
| Southampton | 100,092,619 |
| London Gateway Port | 32,267,936 |
| 000 | 21,678,265 |
| Dover | 13,950,552 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Felixstowe | 72,413,764 | 49,637,771 | -22,775,993 |
| Southampton | 53,056,090 | 47,036,529 | -6,019,561 |
| London Gateway Port | 7,766,778 | 24,501,158 | +16,734,380 |
| 000 | 14,885,347 | 6,792,918 | -8,092,429 |
| Dover | 6,762,948 | 7,187,604 | +424,656 |
| London Heathrow Airport | 4,883,602 | 4,256,831 | -626,771 |
| Eurotunnel | 5,242,182 | 3,620,048 | -1,622,134 |
| London | 4,469,408 | 2,734,587 | -1,734,821 |
| 499 | 12,145 | 6,472,796 | +6,460,651 |
| Liverpool Docks | 3,207,171 | 2,590,669 | -616,502 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Wholesale trade, except of motor vehicles and motorcycles | 253 |
| Retail trade, except of motor vehicles and motorcycles | 235 |
| Other manufacturing | 39 |
| Office administrative, office support and other business support activities | 37 |
| Activities of head offices; management consultancy activities | 19 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-01 | 100 |
| 2025-11 | 151 |
| 2025-10 | 174 |
| 2025-09 | 154 |
| 2025-08 | 148 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| THE ENTERTAINER (AMERSHAM) LIMITED | 120 |
| SPIN MASTER TOYS UK LIMITED | 118 |
| B & M RETAIL LIMITED | 117 |
| ASDA STORES LIMITED | 116 |
| HTI TOYS UK LIMITED | 116 |
| ARGOS LIMITED | 116 |
| SINGLETON TRADING LIMITED | 114 |
| HEATHSIDE TRADING LIMITED | 113 |
| JAZ TOYS UK LTD | 112 |
| POUNDLAND LIMITED | 112 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 249 |
| 54m+ | 129 |
| 0-1m | 122 |
| 15m-54m | 78 |
| Other | 50 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| Ireland | 15,664,791 |
| Netherlands | 14,602,664 |
| France | 5,532,265 |
| Germany | 5,389,735 |
| United States | 3,970,900 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Ireland | 9,245,137 | 6,419,654 | -2,825,483 |
| Netherlands | 6,557,718 | 8,044,946 | +1,487,228 |
| France | 3,203,774 | 2,328,491 | -875,283 |
| Germany | 3,184,906 | 2,204,829 | -980,077 |
| United States | 2,212,650 | 1,758,250 | -454,400 |
| Spain | 1,021,440 | 1,424,790 | +403,350 |
| Belgium | 622,698 | 587,180 | -35,518 |
| Italy | 679,475 | 508,637 | -170,838 |
| Switzerland | 612,710 | 469,051 | -143,659 |
| New Zealand | 801,021 | 12,032 | -788,989 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| China | 8,538 |
| Viet Nam | 3,099 |
| Ireland | 2,218 |
| XI | 1,840 |
| Bangladesh | 339 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 6,732 | 1,806 | -4,926 |
| Viet Nam | 3,099 | 0 | -3,099 |
| Ireland | 1,449 | 769 | -680 |
| XI | 1,466 | 374 | -1,092 |
| Bangladesh | 339 | 0 | -339 |
| China, Hong Kong Special Administrative Region | 114 | 81 | -33 |
| Indonesia | 91 | 0 | -91 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 48,648,776 |
| Sea transport (not vehicle on ferry) | 8,703,485 |
| Air transport | 3,299,097 |
| Road transport | 24,487 |
| Other | 23,441 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 25,533,963 | 23,114,813 | -2,419,150 |
| Sea transport (not vehicle on ferry) | 5,432,127 | 3,271,358 | -2,160,769 |
| Air transport | 1,705,955 | 1,593,142 | -112,813 |
| Road transport | 24,487 | 0 | -24,487 |
| Other | 16,692 | 6,749 | -9,943 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 18,920,692 |
| Immingham Docks | 8,544,387 |
| Holyhead | 6,957,891 |
| Liverpool Docks | 6,514,375 |
| Felixstowe | 3,724,280 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 10,032,699 | 8,887,993 | -1,144,706 |
| Immingham Docks | 3,877,055 | 4,667,332 | +790,277 |
| Holyhead | 3,902,188 | 3,055,703 | -846,485 |
| Liverpool Docks | 4,163,676 | 2,350,699 | -1,812,977 |
| Felixstowe | 2,338,000 | 1,386,280 | -951,720 |
| Dover | 1,109,696 | 1,226,957 | +117,261 |
| Harwich | 858,434 | 897,200 | +38,766 |
| Southampton | 559,873 | 1,055,830 | +495,957 |
| London Gateway Port | 981,549 | 632,750 | -348,799 |
| Milford | 823,781 | 712,500 | -111,281 |
Quick facts
HS code: 95030049
Coverage: United Kingdom, most metrics for the last 24 months
Description: Toys that don’t fit into other categories, such as non-stuffed or non-plastic toys