Import/export HS code 95030049: Various toys
Toys that don’t fit into other categories, such as non-stuffed or non-plastic toys
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 225,333,537 |
| Viet Nam | 33,611,344 |
| Germany | 13,599,002 |
| China, Hong Kong Special Administrative Region | 13,476,105 |
| Netherlands | 12,948,572 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 122,600,652 | 102,732,885 | -19,867,767 |
| Viet Nam | 15,858,535 | 17,752,809 | +1,894,274 |
| Germany | 7,097,707 | 6,501,295 | -596,412 |
| China, Hong Kong Special Administrative Region | 5,991,244 | 7,484,861 | +1,493,617 |
| Netherlands | 7,165,452 | 5,783,120 | -1,382,332 |
| France | 3,344,283 | 3,438,708 | +94,425 |
| United States | 3,698,505 | 2,268,219 | -1,430,286 |
| Ireland | 2,440,569 | 2,835,066 | +394,497 |
| Switzerland | 2,248,790 | 1,931,486 | -317,304 |
| Italy | 1,824,105 | 2,266,411 | +442,306 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 271,072,010 |
| Viet Nam | 45,014,940 |
| Indonesia | 3,051,619 |
| India | 2,647,007 |
| Tunisia | 2,552,550 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 146,691,864 | 124,380,146 | -22,311,718 |
| Viet Nam | 21,357,229 | 23,657,711 | +2,300,482 |
| Indonesia | 1,017,148 | 2,034,471 | +1,017,323 |
| India | 1,348,432 | 1,298,575 | -49,857 |
| Tunisia | 443,955 | 2,108,595 | +1,664,640 |
| China, Hong Kong Special Administrative Region | 1,408,402 | 1,008,537 | -399,865 |
| United States | 1,149,365 | 678,282 | -471,083 |
| Germany | 990,163 | 815,888 | -174,275 |
| Japan | 720,305 | 1,027,026 | +306,721 |
| Lao People's Democratic Republic | 939,127 | 744,569 | -194,558 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 61 |
| Greater Manchester | 47 |
| Inner London - East | 42 |
| Outer London - West and North West | 42 |
| Berkshire, Buckinghamshire and Oxfordshire | 37 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 43 | 44 | +1 |
| Greater Manchester | 31 | 34 | +3 |
| Inner London - East | 25 | 31 | +6 |
| Outer London - West and North West | 32 | 28 | -4 |
| Berkshire, Buckinghamshire and Oxfordshire | 32 | 20 | -12 |
| Surrey, East and West Sussex | 25 | 21 | -4 |
| West Yorkshire | 22 | 16 | -6 |
| Leicestershire, Rutland and Northamptonshire | 20 | 18 | -2 |
| Bedfordshire and Hertfordshire | 18 | 15 | -3 |
| West Midlands | 16 | 16 | +0 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 261,633,017 |
| Roll on Roll off (RORO) | 45,202,873 |
| Other | 22,637,305 |
| Air transport | 14,998,753 |
| Road transport | 50,311 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 134,486,942 | 127,146,075 | -7,340,867 |
| Roll on Roll off (RORO) | 24,627,339 | 20,575,534 | -4,051,805 |
| Other | 15,236,327 | 7,400,978 | -7,835,349 |
| Air transport | 7,675,214 | 7,323,539 | -351,675 |
| Road transport | 5,061 | 45,250 | +40,189 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Felixstowe | 122,701,540 |
| Southampton | 100,356,088 |
| London Gateway Port | 29,843,352 |
| 000 | 22,637,305 |
| Dover | 14,006,535 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Felixstowe | 71,611,165 | 51,090,375 | -20,520,790 |
| Southampton | 53,747,811 | 46,608,277 | -7,139,534 |
| London Gateway Port | 6,559,912 | 23,283,440 | +16,723,528 |
| 000 | 15,236,327 | 7,400,978 | -7,835,349 |
| Dover | 6,551,384 | 7,455,151 | +903,767 |
| Eurotunnel | 5,413,562 | 3,644,525 | -1,769,037 |
| London Heathrow Airport | 4,714,420 | 4,214,088 | -500,332 |
| London | 4,605,310 | 2,854,391 | -1,750,919 |
| 499 | 12,145 | 5,727,460 | +5,715,315 |
| Liverpool Docks | 3,128,301 | 2,482,969 | -645,332 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Wholesale trade, except of motor vehicles and motorcycles | 255 |
| Retail trade, except of motor vehicles and motorcycles | 237 |
| Other manufacturing | 39 |
| Office administrative, office support and other business support activities | 36 |
| Activities of head offices; management consultancy activities | 19 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2025-11 | 151 |
| 2025-10 | 174 |
| 2025-09 | 154 |
| 2025-08 | 148 |
| 2025-07 | 146 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| THE ENTERTAINER (AMERSHAM) LIMITED | 119 |
| SPIN MASTER TOYS UK LIMITED | 117 |
| B & M RETAIL LIMITED | 116 |
| ASDA STORES LIMITED | 115 |
| HTI TOYS UK LIMITED | 115 |
| ARGOS LIMITED | 115 |
| SINGLETON TRADING LIMITED | 113 |
| POUNDLAND LIMITED | 112 |
| HEATHSIDE TRADING LIMITED | 112 |
| VIVID IMAGINATIONS LIMITED | 111 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 253 |
| 0-1m | 127 |
| 54m+ | 126 |
| 15m-54m | 78 |
| Other | 51 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| Ireland | 15,908,063 |
| Netherlands | 14,264,205 |
| France | 5,681,696 |
| Germany | 5,393,094 |
| United States | 3,963,728 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Ireland | 9,156,402 | 6,751,661 | -2,404,741 |
| Netherlands | 6,743,300 | 7,520,905 | +777,605 |
| France | 3,289,421 | 2,392,275 | -897,146 |
| Germany | 3,168,489 | 2,224,605 | -943,884 |
| United States | 2,049,651 | 1,914,077 | -135,574 |
| Spain | 907,622 | 1,569,929 | +662,307 |
| New Zealand | 1,014,657 | 260,882 | -753,775 |
| Belgium | 544,647 | 659,430 | +114,783 |
| Italy | 404,338 | 782,862 | +378,524 |
| Switzerland | 616,127 | 447,944 | -168,183 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| China | 9,243 |
| XU | 6,990 |
| Ireland | 5,092 |
| Viet Nam | 4,168 |
| XI | 3,408 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 5,952 | 3,291 | -2,661 |
| XU | 3,299 | 3,691 | +392 |
| Ireland | 4,298 | 794 | -3,504 |
| Viet Nam | 4,075 | 93 | -3,982 |
| XI | 3,034 | 374 | -2,660 |
| Bangladesh | 339 | 0 | -339 |
| China, Hong Kong Special Administrative Region | 113 | 81 | -32 |
| Indonesia | 0 | 91 | +91 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 48,416,210 |
| Sea transport (not vehicle on ferry) | 9,432,560 |
| Air transport | 3,367,379 |
| Road transport | 41,275 |
| Other | 29,525 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 24,682,755 | 23,733,455 | -949,300 |
| Sea transport (not vehicle on ferry) | 5,856,329 | 3,576,231 | -2,280,098 |
| Air transport | 1,787,859 | 1,579,520 | -208,339 |
| Road transport | 41,275 | 0 | -41,275 |
| Other | 21,110 | 8,415 | -12,695 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 19,065,914 |
| Immingham Docks | 8,356,088 |
| Holyhead | 7,022,604 |
| Liverpool Docks | 6,516,499 |
| Felixstowe | 3,856,337 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 9,969,305 | 9,096,609 | -872,696 |
| Immingham Docks | 3,627,823 | 4,728,265 | +1,100,442 |
| Holyhead | 3,974,856 | 3,047,748 | -927,108 |
| Liverpool Docks | 3,761,895 | 2,754,604 | -1,007,291 |
| Felixstowe | 2,415,874 | 1,440,463 | -975,411 |
| Dover | 1,081,756 | 1,267,600 | +185,844 |
| Southampton | 958,054 | 1,040,301 | +82,247 |
| Milford | 933,238 | 757,275 | -175,963 |
| London Gateway Port | 728,318 | 926,920 | +198,602 |
| Harwich | 832,566 | 667,653 | -164,913 |
Quick facts
HS code: 95030049
Coverage: United Kingdom, most metrics for the last 24 months
Description: Toys that don’t fit into other categories, such as non-stuffed or non-plastic toys