Flame Homeware Limited

  • Medium
  • Active
  • 29 years
  • 284 employees
  • £3,109,894 (assets)
  • £14,245,187 (revenue)
  • Real address
  • 2 directors
  • 2 owners
  • Regular importer
  • Family business
  • Rating 5.0 (4)

Field of Operation

Non-specialised wholesale trade
46900 43787 companies
Other retail sale in non-specialised stores
47190 40435 companies

Website

Social media

linkedin ebay amazon

Phones

Summary

Flame Homeware Ltd, based in Deeside, UK, is a medium-sized family business with a 28-year history. Employing 284 people, the company holds £3,109,894 in assets and generates £14,245,187 in yearly revenue. It operates from a real address and is managed by two directors and two owners. Google users rate it a perfect 5.0 based on four reviews. The company regularly imports furniture, lighting, and prefabricated buildings—a total of 471 months of imports.

Flame Homeware's website showcases a diverse range of products, from oak furniture and rattan garden sets to gifts and home accessories. It operates primarily as an online retailer, offering a wide selection of items categorized by style, material, and purpose. The site also features a blog with articles on home decor and gift ideas, suggesting a focus on engaging customers beyond simple transactions. It seems to be a fully ecommerce business.

Financially, Flame Homeware Ltd’s report reveals some concerning trends. Accrued liabilities decreased by 16%, which is good, but bank borrowings also dropped, indicating a reliance on cash flow. Cash and cash equivalents, however, increased significantly—a positive sign. Depreciation expenses on furniture and fittings rose by 10%, which could indicate investments in new stock or renovations. The company’s turnover remained steady, but a decrease in deferred tax liabilities suggests a change in tax strategy. The company’s medium size (meeting two of three conditions for turnover under £36 million, assets under £18 million, and fewer than 250 employees) means it doesn’s required an audit, so the figures are unaudited.

The company’s growth in revenue hasn’t translated into profits, with comprehensive income decreasing by 48%. This suggests rising costs or pricing pressures. The increase in administrative expenses, despite a slight decrease in cost of sales, could be a cause for concern. The company’s directors are clearly focused on maintaining a strong online presence and a wide product range, but the financial data indicates a need to carefully manage costs and improve profitability. It’s likely that the company is experiencing the normal challenges of a growing business, but close monitoring of its financial performance will be essential.

Registered in England/Wales under the registration number 03203149, with a registered address at CH5 2QE, Wales, Deeside, Gift House Factory Road, Sandycroft.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.

Owners & PSC

  • 9 years
  • 3
  • 25%+
  • 9 years
  • 4
  • 25%+

Managers

  • 14 years
  • 4
Sales director
  • 29 years
  • 5
Retail distribution

Last reports

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Last news

  1. Confirmation statement made on 2025-04-23 with no updates
  2. Accounts for a medium company made up to 2024-03-31
  3. Satisfaction of charge 032031490006 in full
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Flame Homeware Limited controls

Owns & Controls

  • 1 year
  • 75%+

Importer profile by HS codes

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Last imported products

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