Natoora Ltd

Natoora Ltd, based in London, UK, is a large, holding company with an active status, marking its 21st year in business. Employing 327 people and boasting assets of £13,483,612, the company operates from a real address and is overseen by five directors and one owner. A Google rating of 4.0 based on 105 reviews suggests a positive customer perception. Natoora regularly imports edible vegetables and roots (for 703 months, with the latest import in February 2025) and exports miscellaneous food products (for 11 months, also with the latest operation in February 2025).

The company’s website paints a picture of a business deeply invested in sourcing high-quality, seasonal produce and promoting sustainable farming practices. It's not primarily an e-commerce site, but rather a platform showcasing its impact, sourcing initiatives, farm fund, and educational content. The site highlights its commitment to transparency, diversity, and flavour, with sections dedicated to "De Saison" (seasonal recipes) and a blog featuring interviews and articles. It also offers a "Radicchio, not Roses" campaign, advocating for seasonal produce over traditional Valentine's Day flowers. The website also has a section for wholesale customers and a mobile app to access the full range of produce.

Financially, Natoora Ltd shows a mixed picture. While net assets increased by 10% to £7,500,000, bank borrowings increased by 13% to £1,200,000, suggesting a reliance on debt financing. Creditors also increased by 20% to £3,000,000, and cash reserves fell 10% to £96,000. Despite these pressures, the company’s turnover remained steady at £28,000,000. The company's staff costs increased by 10% to £11,000,000. The company’s large size (meeting two of three conditions for being a large company) indicates a substantial operation, but the increased debt and decreased cash reserves warrant attention. The accounts are audited by Azets Audit Services, lending credibility to the reported figures.

It appears Natoora Ltd is navigating the challenges of scaling a business focused on high-quality, sustainable sourcing. The company’s emphasis on education and transparency, combined with its wholesale and retail channels, suggests a long-term strategy—but the financial figures indicate a need for careful management to ensure continued growth.

Registered in England/Wales under the registration number 04918799, with a registered address at SE16 4RA, England, London, Unit 6, Discovery Business Park,, St. James's Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.