Ideal Direct Limited

Ideal Direct Ltd, based in Rochester, UK, is a small, family-run holding company with an active status. Founded 24 years ago in March 2001, the company employs seven people and holds £3,845,068 in assets. It has five directors and three owners, all listed as shareholders with over 25% shareholding. The company boasts a Google rating of 4.0 based on three reviews. It’s a regular importer of furniture, lighting, and prefabricated buildings (78 months imported, latest in January 2025) and a regular exporter of paper and paperboard products (18 months exported, latest in December 2024).

The company operates in the retail sale via mail order houses or via internet, and also provides other service activities. It appears to have a website, but no details are available.

Financially, Ideal Direct Ltd shows a mixed picture. Current assets increased by 17% to £3,800,000, while net assets increased by 10% to £3,100,000. Cash bank on hand, however, fell by a significant 66% to £220,000. Trade debtors increased substantially by 89% to £1,300,000, and creditors also rose by 38% to £880,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it remain flexible. The increase in debtors suggests either a growth in sales or potential issues with customer payments. The decrease in cash reserves, however, is a cause for concern, and the increase in creditors may indicate a need to manage short-term liabilities more carefully. As a small company, it’s exempt from an audit, and the financial statements are unaudited.

Registered in England/Wales under the registration number 04183585, with a registered address at ME2 2LS, United Kingdom, Rochester, Kent, Unit B1/B2, Knights Park Knights Road, Strood.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.