Private Cellar Limited

Cellar Ltd Private, based in Cambridge, UK, is a small, active company established twenty years ago. With eighteen employees and £2,556,083 in assets, it’s a well-established player in the drinks industry. The company operates from a virtual address, a detail worth noting, and is led by seven directors, with one owner – the solo founder. Regular imports and exports of drinks, alcohol, and vinegar are core to its business, spanning 291 months of imports and 256 months of exports, with the latest activity recorded in February 2025.

The company’s website, PrivateCellar.co.uk, presents a curated wine selection service, offering personal wine recommendations, online purchases, wedding lists, and even wine storage solutions. It’s clear that Private Cellar isn’s just a wholesale distributor; it's a brand focused on a high-end, personalized customer experience. The site highlights vintage reports, en primeur releases, and even offers portfolio management services—a sign of a sophisticated business model catering to discerning wine enthusiasts. There’s a strong emphasis on education and expertise, with detailed tasting notes and articles about different wine regions.

Financially, Private Cellar Ltd’s recent performance shows some concerning trends. While cash reserves remain substantial at £840,000, they’re down 28% from the previous year. Net assets also declined, dropping 11% to £1,700,000. Bank borrowings have increased significantly, rising 24% to £280,000, and trade debtors are down 30% to £440,000. Interestingly, creditors decreased by 19%, suggesting improved debt management. The company’s small size (meeting two of three criteria for a small company) allows for agility, but the decline in equity is something to keep an eye on. No auditor is mentioned, likely due to the small company exemption.

Overall, Private Cellar Ltd appears to be a well-managed business navigating some financial headwinds. The focus on high-end service and expertise suggests a strong brand, but the declining equity and increased borrowing raise questions about its long-term sustainability.

Registered in England/Wales under the registration number 05391695, with a registered address at CB4 0WZ, England, Cambridge, Tennyson House, Cambridge Business Park.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.