Mauli Ltd

Mauli Ltd is a small, active company based in London, UK, founded eight years ago. With five employees and £357,066 in assets, it’s a family business led by a solo founder and two owners. The company operates in the retail sale of cosmetic and toilet articles in specialised stores. It’s a regular importer of glass and glassware (12 months) and a long-term exporter of essential oils and perfumes (94 months), with the latest activity recorded in February 2025.

The company’s website, Mauli Rituals, showcases a range of Ayurvedic skincare, body care, and sleep products, emphasizing natural ingredients and sensorial rituals. It’s clearly an e-commerce operation, with a focus on direct-to-consumer sales. The site is beautifully designed and highlights the brand's commitment to wellbeing and British craftsmanship. It offers free shipping over £80 and a free gift with orders over £65.

Financially, Mauli Ltd presents a mixed picture. Cash bank on hand has increased significantly by 50% to £210,000, which is a positive sign. However, current assets have decreased by 11% to £360,000. Trade debtors have fallen by a considerable 58%, which is good for cashflow. Equity has decreased by 15% to £110,000, and creditors have also decreased by 22%. The company’s small size (meeting two of three conditions for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows it to remain nimble. With no auditor mentioned, the figures are unaudited.

Overall, Mauli Ltd appears to be a growing e-commerce business with a strong brand identity. While the decrease in equity is a concern, the increased cash reserves and decreased debtors suggest improved financial management. It’s a company to watch as it continues to expand its reach in the competitive beauty and wellness market.

Registered in England/Wales under the registration number 10672177, with a registered address at NW10 3ND, England, London, 99 Chamberlayne Road, Brent.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.