Import/export HS code 90191090: Various massage and therapy devices
Non-electric massage tools and therapy equipment not listed elsewhere
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 80,320,457 |
| United States | 33,154,424 |
| Netherlands | 27,513,824 |
| Canada | 14,402,011 |
| Sweden | 14,153,646 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 30,798,545 | 49,521,912 | +18,723,367 |
| United States | 15,968,610 | 17,185,814 | +1,217,204 |
| Netherlands | 15,356,750 | 12,157,074 | -3,199,676 |
| Canada | 7,491,994 | 6,910,017 | -581,977 |
| Sweden | 7,596,323 | 6,557,323 | -1,039,000 |
| France | 5,384,987 | 4,376,921 | -1,008,066 |
| South Korea | 4,479,539 | 4,200,919 | -278,620 |
| Taiwan | 4,400,713 | 2,628,119 | -1,772,594 |
| Germany | 3,365,142 | 3,526,494 | +161,352 |
| Belgium | 2,109,859 | 2,598,588 | +488,729 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 106,262,832 |
| United States | 29,514,308 |
| Poland | 14,406,308 |
| Canada | 13,716,639 |
| Mexico | 11,205,647 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 45,899,389 | 60,363,443 | +14,464,054 |
| United States | 13,977,677 | 15,536,631 | +1,558,954 |
| Poland | 7,592,570 | 6,813,738 | -778,832 |
| Canada | 7,257,826 | 6,458,813 | -799,013 |
| Mexico | 6,584,340 | 4,621,307 | -1,963,033 |
| South Korea | 4,322,494 | 3,778,874 | -543,620 |
| Taiwan | 4,285,985 | 2,724,725 | -1,561,260 |
| Hungary | 3,502,600 | 2,152,791 | -1,349,809 |
| Costa Rica | 2,898,288 | 2,595,970 | -302,318 |
| Germany | 2,223,648 | 1,904,419 | -319,229 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 73 |
| Surrey, East and West Sussex | 43 |
| Inner London - East | 40 |
| Berkshire, Buckinghamshire and Oxfordshire | 39 |
| Greater Manchester | 32 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 46 | 52 | +6 |
| Surrey, East and West Sussex | 31 | 30 | -1 |
| Inner London - East | 25 | 25 | +0 |
| Berkshire, Buckinghamshire and Oxfordshire | 32 | 24 | -8 |
| Greater Manchester | 24 | 21 | -3 |
| Hampshire and Isle of Wight | 24 | 24 | +0 |
| Outer London - West and North West | 19 | 23 | +4 |
| South East Wales | 23 | 21 | -2 |
| Bedfordshire and Hertfordshire | 15 | 21 | +6 |
| Herefordshire, Worcestershire and Warwickshire | 15 | 20 | +5 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 139,127,694 |
| Roll on Roll off (RORO) | 63,490,967 |
| Air transport | 24,517,700 |
| Other | 7,094,314 |
| Road transport | 75,338 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 63,705,522 | 75,422,172 | +11,716,650 |
| Roll on Roll off (RORO) | 34,876,446 | 28,614,521 | -6,261,925 |
| Air transport | 11,481,666 | 13,036,034 | +1,554,368 |
| Other | 2,946,419 | 4,147,895 | +1,201,476 |
| Road transport | 7,497 | 67,841 | +60,344 |
| Rail transport | 1,895 | 0 | -1,895 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Southampton | 61,517,508 |
| Felixstowe | 38,422,946 |
| Dover | 26,077,689 |
| Liverpool Docks | 15,566,333 |
| London Gateway Port | 13,734,012 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Southampton | 29,791,731 | 31,725,777 | +1,934,046 |
| Felixstowe | 17,571,887 | 20,851,059 | +3,279,172 |
| Dover | 14,128,041 | 11,949,648 | -2,178,393 |
| Liverpool Docks | 8,557,666 | 7,008,667 | -1,548,999 |
| London Gateway Port | 3,439,215 | 10,294,797 | +6,855,582 |
| Eurotunnel | 6,070,391 | 5,238,613 | -831,778 |
| London Heathrow Airport | 5,603,288 | 5,416,577 | -186,711 |
| Harwich | 4,755,756 | 5,127,446 | +371,690 |
| Immingham Docks | 4,567,236 | 2,879,826 | -1,687,410 |
| 000 | 2,946,419 | 4,147,895 | +1,201,476 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Retail trade, except of motor vehicles and motorcycles | 258 |
| Wholesale trade, except of motor vehicles and motorcycles | 197 |
| Human health activities | 39 |
| Other manufacturing | 39 |
| Office administrative, office support and other business support activities | 38 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2025-11 | 150 |
| 2025-10 | 137 |
| 2025-09 | 137 |
| 2025-08 | 133 |
| 2025-07 | 136 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| LOVEHONEY LIMITED | 118 |
| ARGOS LIMITED | 112 |
| TJX UK | 111 |
| REGULATION (GB) LIMITED | 110 |
| SIMPLY PLEASURE LIMITED | 108 |
| WILTON BRADLEY LIMITED | 105 |
| SUPERIOR WELLNESS LTD | 103 |
| PRIMARK STORES LIMITED | 101 |
| CERTIKIN INTERNATIONAL LIMITED | 101 |
| WATKINS DISTRIBUTION UK LIMITED | 99 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 298 |
| 0-1m | 161 |
| 54m+ | 124 |
| Other | 59 |
| 15m-54m | 56 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| United States | 8,103,150 |
| Ireland | 4,024,983 |
| France | 3,200,762 |
| Germany | 3,142,101 |
| Czechia | 2,617,776 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| United States | 4,490,148 | 3,613,002 | -877,146 |
| Ireland | 2,125,439 | 1,899,544 | -225,895 |
| France | 1,655,788 | 1,544,974 | -110,814 |
| Germany | 1,938,409 | 1,203,692 | -734,717 |
| Czechia | 1,278,377 | 1,339,399 | +61,022 |
| Netherlands | 1,350,294 | 982,627 | -367,667 |
| Belgium | 1,063,638 | 1,210,195 | +146,557 |
| Australia | 1,391,291 | 846,375 | -544,916 |
| Hungary | 797,099 | 808,580 | +11,481 |
| Sweden | 699,407 | 662,835 | -36,572 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| United States | 920,112 |
| XI | 523,635 |
| China | 15,927 |
| Ireland | 3,293 |
| Finland | 2,795 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| United States | 498,065 | 422,047 | -76,018 |
| XI | 285,596 | 238,039 | -47,557 |
| China | 11,394 | 4,533 | -6,861 |
| Ireland | 166 | 3,127 | +2,961 |
| Finland | 2,795 | 0 | -2,795 |
| XU | 488 | 1,257 | +769 |
| Thailand | 363 | 270 | -93 |
| Germany | 581 | 0 | -581 |
| Poland | 299 | 0 | -299 |
| Italy | 169 | 0 | -169 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 21,553,760 |
| Sea transport (not vehicle on ferry) | 11,819,447 |
| Air transport | 9,248,281 |
| Other | 1,469,277 |
| Road transport | 58,368 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 10,898,055 | 10,655,705 | -242,350 |
| Sea transport (not vehicle on ferry) | 6,947,533 | 4,871,914 | -2,075,619 |
| Air transport | 4,860,800 | 4,387,481 | -473,319 |
| Other | 800,004 | 669,273 | -130,731 |
| Road transport | 23,498 | 34,870 | +11,372 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 14,622,092 |
| Belfast Port | 5,645,749 |
| East Midlands Airport | 3,443,737 |
| London Heathrow Airport | 3,151,330 |
| Immingham Docks | 2,595,515 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 8,130,968 | 6,491,124 | -1,639,844 |
| Belfast Port | 3,229,235 | 2,416,514 | -812,721 |
| East Midlands Airport | 2,181,422 | 1,262,315 | -919,107 |
| London Heathrow Airport | 1,718,222 | 1,433,108 | -285,114 |
| Immingham Docks | 1,206,211 | 1,389,304 | +183,093 |
| Holyhead | 921,967 | 901,902 | -20,065 |
| London Gateway Port | 872,560 | 837,628 | -34,932 |
| ZLC | 436,859 | 1,228,571 | +791,712 |
| Southampton | 832,412 | 815,820 | -16,592 |
| 000 | 800,004 | 669,273 | -130,731 |
Quick facts
HS code: 90191090
Coverage: United Kingdom, most metrics for the last 24 months
Description: Non-electric massage tools and therapy equipment not listed elsewhere