Import/export HS code 90191090: Various massage and therapy devices
Non-electric massage tools and therapy equipment not listed elsewhere
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 83,363,302 |
| United States | 33,885,419 |
| Netherlands | 26,472,509 |
| Canada | 13,921,114 |
| Sweden | 13,810,538 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 32,081,482 | 51,281,820 | +19,200,338 |
| United States | 16,400,115 | 17,485,304 | +1,085,189 |
| Netherlands | 14,611,266 | 11,861,243 | -2,750,023 |
| Canada | 7,202,475 | 6,718,639 | -483,836 |
| Sweden | 7,516,081 | 6,294,457 | -1,221,624 |
| France | 5,220,187 | 4,337,172 | -883,015 |
| South Korea | 4,436,052 | 4,239,769 | -196,283 |
| Germany | 3,503,742 | 3,337,601 | -166,141 |
| Taiwan | 3,970,026 | 2,652,291 | -1,317,735 |
| Belgium | 1,989,339 | 2,897,847 | +908,508 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 108,535,352 |
| United States | 30,104,619 |
| Poland | 14,105,707 |
| Canada | 13,240,339 |
| Mexico | 11,507,688 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 46,216,680 | 62,318,672 | +16,101,992 |
| United States | 14,590,938 | 15,513,681 | +922,743 |
| Poland | 7,538,170 | 6,567,537 | -970,633 |
| Canada | 6,887,838 | 6,352,501 | -535,337 |
| Mexico | 6,535,747 | 4,971,941 | -1,563,806 |
| South Korea | 4,301,998 | 3,784,960 | -517,038 |
| Taiwan | 3,919,679 | 2,793,405 | -1,126,274 |
| Hungary | 3,538,198 | 2,043,788 | -1,494,410 |
| Costa Rica | 2,847,367 | 2,602,905 | -244,462 |
| Germany | 2,160,603 | 1,992,632 | -167,971 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 79 |
| Surrey, East and West Sussex | 45 |
| Inner London - East | 40 |
| Berkshire, Buckinghamshire and Oxfordshire | 39 |
| Greater Manchester | 32 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 51 | 55 | +4 |
| Surrey, East and West Sussex | 31 | 31 | +0 |
| Inner London - East | 27 | 25 | -2 |
| Berkshire, Buckinghamshire and Oxfordshire | 31 | 25 | -6 |
| Greater Manchester | 23 | 23 | +0 |
| Hampshire and Isle of Wight | 24 | 24 | +0 |
| Outer London - West and North West | 19 | 23 | +4 |
| South East Wales | 21 | 21 | +0 |
| Bedfordshire and Hertfordshire | 15 | 20 | +5 |
| Herefordshire, Worcestershire and Warwickshire | 15 | 20 | +5 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 142,394,733 |
| Roll on Roll off (RORO) | 62,155,357 |
| Air transport | 24,598,232 |
| Other | 6,978,287 |
| Road transport | 105,816 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 64,138,212 | 78,256,521 | +14,118,309 |
| Roll on Roll off (RORO) | 33,574,123 | 28,581,234 | -4,992,889 |
| Air transport | 12,106,505 | 12,491,727 | +385,222 |
| Other | 3,119,298 | 3,858,989 | +739,691 |
| Road transport | 15,420 | 90,396 | +74,976 |
| Rail transport | 1,895 | 0 | -1,895 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Southampton | 63,509,373 |
| Felixstowe | 38,791,304 |
| Dover | 25,872,105 |
| Liverpool Docks | 15,088,262 |
| London Gateway Port | 14,705,385 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Southampton | 29,750,920 | 33,758,453 | +4,007,533 |
| Felixstowe | 18,290,457 | 20,500,847 | +2,210,390 |
| Dover | 13,747,484 | 12,124,621 | -1,622,863 |
| Liverpool Docks | 8,364,394 | 6,723,868 | -1,640,526 |
| London Gateway Port | 3,529,142 | 11,176,243 | +7,647,101 |
| Eurotunnel | 5,884,188 | 5,187,212 | -696,976 |
| London Heathrow Airport | 5,768,949 | 5,250,152 | -518,797 |
| Harwich | 4,827,916 | 5,058,226 | +230,310 |
| 000 | 3,119,298 | 3,858,989 | +739,691 |
| Immingham Docks | 3,693,553 | 2,932,431 | -761,122 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Retail trade, except of motor vehicles and motorcycles | 262 |
| Wholesale trade, except of motor vehicles and motorcycles | 197 |
| Human health activities | 40 |
| Office administrative, office support and other business support activities | 40 |
| Other manufacturing | 40 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-01 | 133 |
| 2025-11 | 150 |
| 2025-10 | 137 |
| 2025-09 | 137 |
| 2025-08 | 133 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| LOVEHONEY LIMITED | 119 |
| ARGOS LIMITED | 113 |
| TJX UK | 112 |
| REGULATION (GB) LIMITED | 111 |
| SIMPLY PLEASURE LIMITED | 108 |
| WILTON BRADLEY LIMITED | 106 |
| SUPERIOR WELLNESS LTD | 104 |
| PRIMARK STORES LIMITED | 102 |
| CERTIKIN INTERNATIONAL LIMITED | 102 |
| WATKINS DISTRIBUTION UK LIMITED | 100 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 308 |
| 0-1m | 158 |
| 54m+ | 122 |
| 15m-54m | 59 |
| Other | 57 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| United States | 7,988,224 |
| Ireland | 4,108,777 |
| France | 3,433,610 |
| Germany | 3,084,468 |
| Czechia | 2,629,202 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| United States | 4,462,877 | 3,525,347 | -937,530 |
| Ireland | 2,119,339 | 1,989,438 | -129,901 |
| France | 1,606,437 | 1,827,173 | +220,736 |
| Germany | 1,892,882 | 1,191,586 | -701,296 |
| Czechia | 1,352,314 | 1,276,888 | -75,426 |
| Belgium | 1,095,665 | 1,356,894 | +261,229 |
| Netherlands | 1,398,210 | 887,881 | -510,329 |
| Australia | 1,221,412 | 880,484 | -340,928 |
| Hungary | 827,636 | 856,892 | +29,256 |
| Sweden | 747,242 | 589,704 | -157,538 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| United States | 920,147 |
| XI | 523,051 |
| China | 16,020 |
| Ireland | 3,292 |
| Finland | 2,795 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| United States | 492,191 | 427,956 | -64,235 |
| XI | 302,096 | 220,955 | -81,141 |
| China | 13,310 | 2,710 | -10,600 |
| Ireland | 165 | 3,127 | +2,962 |
| Finland | 2,795 | 0 | -2,795 |
| Thailand | 633 | 0 | -633 |
| Germany | 581 | 0 | -581 |
| Italy | 169 | 0 | -169 |
| South Korea | 47 | 0 | -47 |
| Belgium | 25 | 0 | -25 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 21,931,361 |
| Sea transport (not vehicle on ferry) | 11,414,554 |
| Air transport | 9,337,833 |
| Other | 1,468,529 |
| Road transport | 49,414 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 10,935,635 | 10,995,726 | +60,091 |
| Sea transport (not vehicle on ferry) | 6,685,772 | 4,728,782 | -1,956,990 |
| Air transport | 4,765,854 | 4,571,979 | -193,875 |
| Other | 812,638 | 655,891 | -156,747 |
| Road transport | 14,544 | 34,870 | +20,326 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 14,836,252 |
| Belfast Port | 5,502,305 |
| East Midlands Airport | 3,338,599 |
| London Heathrow Airport | 3,247,652 |
| Immingham Docks | 2,608,770 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 8,042,061 | 6,794,191 | -1,247,870 |
| Belfast Port | 3,152,346 | 2,349,959 | -802,387 |
| East Midlands Airport | 2,114,282 | 1,224,317 | -889,965 |
| London Heathrow Airport | 1,713,170 | 1,534,482 | -178,688 |
| Immingham Docks | 1,302,248 | 1,306,522 | +4,274 |
| Holyhead | 893,753 | 959,042 | +65,289 |
| ZLC | 439,688 | 1,356,167 | +916,479 |
| Southampton | 780,869 | 818,696 | +37,827 |
| London Gateway Port | 734,926 | 793,861 | +58,935 |
| 000 | 812,638 | 655,891 | -156,747 |
Quick facts
HS code: 90191090
Coverage: United Kingdom, most metrics for the last 24 months
Description: Non-electric massage tools and therapy equipment not listed elsewhere