Serena Bute Ltd
- Small
- Active
- 10 years
- 4 employees
- £433,350 (assets)
- Real address
- 2 directors
- 1 owner
- Regular importer
- Regular exporter
- Solo founder
- E-commerce
Two conditions of three:
1.Turnover < £10.2 million
2.Balance sheet total < £5.1 million
3.Average number of employees < 50
Field of Operation
Website
Summary
Serena Bute Ltd from London UK: a small company with an active status, was founded 10 years ago. It employs four people and holds £433,350 in assets, operating from a real address. With two directors and a solo founder, the company regularly imports and exports clothing and accessories, not knitted or crocheted – 71 months of imports and 20 months of exports recorded.
The company's website, serenabutelondon.com, presents a stylish, curated online retail experience. It’s not strictly e-commerce, but rather a showcase for a brand emphasizing ease, comfort, and versatility. The site highlights new arrivals, early spring sales, and collections like "Serena Styles" and "Dopamine Dressing." It also features a "Trouser Studio" and "Shirt Studio" – suggesting a focus on core wardrobe staples. The website also features testimonials from high-profile figures like Trinny Woodall and Anna Murphy, who praise the quality and versatility of Serena Bute’s clothing. There’s a strong emphasis on personal shopping and sustainability, with advisors available and a commitment to reducing environmental impact.
Financially, Serena Bute Ltd’s recent report paints a mixed picture. While cash bank on hand increased by a significant 110% to £210,000, net current assets and liabilities dropped by 97% to -£1,800,000. Creditors have increased by 98% to £2,200,000, and trade debtors have increased by 390% to £32,000. The company's small size—meeting two of three criteria for being small—helps it remain flexible, but the decrease in equity is a concern. The company’s accounts are unaudited, as it is exempt as a small company. The company’s significant increase in bank borrowings may indicate a need for additional funding, or perhaps a strategy to manage cash flow. The company’s accounts are unaudited, as it is exempt as a small company.
Registered in England/Wales under the registration number 09545918, with a registered address at W10 6BL, England, London, Unit 66 Pall Mall Deposit, 124-128 Barlby Road.
WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
Owners & PSC
-
Individual
- Bute Serena Solitaire
- 9 years
- 12
- 75%+
-
Resident of United Kingdom
Managers
-
Individual
- Bute Serena Solitaire
- 10 years
- 4
-
Resident of United Kingdom
-
Individual
- Jenkins Stephen Hudson
- 10 years
- 1
-
Resident of United Kingdom
Last reports
The latest confirmation statement submitted twenty four days ago.
Last news
-
Confirmation statement made on 2025-04-16 with no updatesDownload 3 pages pdf report
-
Total exemption full accounts made up to 2023-12-31Download 12 pages pdf report
-
Registered office address changed from 68a Delancey Street London NW1 7RY England to Unit 66 Pall Mall Deposit 124-128 Barlby Road London W10 6BL on 2024-07-31Download 1 page pdf report
Importer profile by HS codes
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Last imported products
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Exporter profile by HS codes
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Last exported products
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FAQ about Serena Bute Ltd
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