Wisdom And Effort Ltd

Wisdom And Effort Ltd is a small, holding company based in Salford, UK, with an active trading status. Founded nine years ago in 2016, the company employs just two people and holds £2,645,317 in assets. It operates from a real address, is overseen by two directors, and has one owner. The business regularly imports and exports clothing and accessories—excluding knitted or crocheted items—with 255 months of import activity and 23 months of export activity recorded.

The company's website, Wisdom and Effort Modern Outdoor Pioneers, showcases a curated selection of outdoor apparel and accessories. Brands featured include Gramicci, Elmer Gloves, KAVU, and RMBLR, suggesting a focus on quality and a specific niche within the outdoor market. The site’s design and product presentation indicate a deliberate branding strategy, aiming for a modern and stylish appeal. It seems to be an e-commerce operation, with a focus on direct-to-consumer sales.

Financially, Wisdom And Effort Ltd presents a mixed picture. While the company’s assets remain substantial, key metrics reveal some concerning trends. Bank borrowings have decreased by 61%, falling to £790,000, which could indicate a reduction in debt or a reliance on alternative financing. However, cash reserves have remained steady at £130,000. The number of employees has increased significantly, jumping from two to eight—a 300% increase. This suggests a period of expansion, but also potentially increased operational costs. Creditors have also decreased, which is a positive sign. However, deferred tax assets have increased, which could indicate a need to manage future tax liabilities. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay agile, but the increased employee count will need to translate into increased sales. The company’s accounts are audited, and the auditor is Azets Audit Services.

Overall, Wisdom And Effort Ltd appears to be navigating a period of growth, but it will need to carefully manage its expenses and ensure that its expanded workforce contributes to increased profitability.

Registered in England/Wales under the registration number 10117780, with a registered address at M5 4BE, United Kingdom, Salford, 47 Brunel Ave.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.