Sweet William Ltd

Sweet William Ltd is a small, active company based in London, UK, established seventeen years ago in 2008. It’s a family-run operation with one employee, two directors, and a single owner, Wood Emma. The company holds £146,075 in assets and operates from a virtual address, shared by fifty-two other companies – a little unusual, really. It's a regular importer of textile products, sets, used clothing, and rags, with 7 months of import activity recorded, the latest in November 2024. Alongside this, it exports ceramic products, having done so for eight months, with the most recent shipment in January 2024. The company operates in the other retail sale not in stores, stalls or markets industries.

The company’s website, Sweet William Home of the Mischievous Mutts, is a vibrant e-commerce platform selling dog-themed gifts and accessories. It offers a wide range of products, from aprons and mugs to dog bowls and toys, catering to dog lovers. The site is well-designed and user-friendly, with a clear navigation and a secure checkout process. It also features a blog with articles on dog care and training. The website is a real testament to the company's dedication to its niche market.

Financially, Sweet William Ltd shows a mixed picture. Accumulated depreciation for computer equipment increased by 6.4%, while furniture fittings saw a more substantial rise of 19%. Bank borrowings decreased slightly, but cash reserves improved significantly by 26%, reaching £12,000. Creditors also increased by 20%, suggesting a need to manage debt. Despite this, net assets declined by 11%, dropping to £86,000. The company meets two of three conditions to be considered small, with turnover under £10.2m, assets under £5.1m, and fewer than 50 employees. With no auditor mentioned, the financial statements are unaudited.

Overall, Sweet William Ltd seems to be holding its own, but the decline in equity raises some concerns. The company’s focus on a specific niche, combined with a well-maintained website, should help it weather any financial storms.

Registered in England/Wales under the registration number 06549964, with a registered address at SE18 6SS, London, Wellesley House Duke Of Wellington Avenue, Royal Arsenal.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.