Rouge Group Ltd

Rouge Group Ltd, based in Welwyn Garden City, UK, is a small, active company established thirteen years ago in 2012. It employs five people and holds £630,031 in assets. With two directors and one owner, the company regularly imports and exports optical and medical tools and devices—a total of 45 months of import activity and 67 months of export activity. The address is likely real, with only two companies registered at the same location.

The company’s website showcases a niche business: the sale of bondage restraints, accessories, and related items. It operates an e-commerce site, offering a wide range of products, including leather goods, stainless steel accessories, and vegan options. The site emphasizes discreet packaging and wholesale options for UK, EU, and US customers. It also features a blog and gallery showcasing its products.

Financially, Rouge Group Ltd shows a mixed picture. Current assets increased by 20% to £630,000, while net assets rose by 4.2% to £79,000. Cash reserves, however, decreased by 45% to £13,000. Bank borrowings were dramatically reduced by 96%, falling to just £1,300—a positive sign. Trade debtors decreased slightly by 4.7% to £180,000. The company's small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the decrease in cash reserves warrants attention. As a small company, it is exempt from an audit, so the figures are unaudited.

The sharp reduction in bank borrowings is a notable improvement, suggesting better financial management. However, the decrease in cash reserves could indicate increased investment in inventory or marketing efforts—or it could be a sign of tighter margins. The company’s focus on a specialized market and its online presence suggest a deliberate strategy, but its long-term success will depend on maintaining profitability and managing its cash flow effectively.

Registered in England/Wales under the registration number 07920488, with a registered address at AL7 1HG, Welwyn Garden City, Hertfordshire, 14 Martinfield Business Centre, Martinfield.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.