Import/export HS code 90191010: Electric massage machines
Handheld or stationary electric devices for body massage and relaxation
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 126,512,588 |
| Netherlands | 10,496,172 |
| Germany | 9,487,692 |
| China, Hong Kong Special Administrative Region | 5,863,810 |
| United States | 4,669,928 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 60,004,217 | 66,508,371 | +6,504,154 |
| Netherlands | 5,002,778 | 5,493,394 | +490,616 |
| Germany | 4,886,791 | 4,600,901 | -285,890 |
| China, Hong Kong Special Administrative Region | 3,210,625 | 2,653,185 | -557,440 |
| United States | 2,436,000 | 2,233,928 | -202,072 |
| Croatia | 3,056,349 | 1,362,922 | -1,693,427 |
| Hungary | 1,020,377 | 453,416 | -566,961 |
| South Korea | 453,927 | 994,886 | +540,959 |
| Viet Nam | 545,998 | 710,703 | +164,705 |
| France | 631,933 | 558,958 | -72,975 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 160,153,658 |
| United States | 2,992,294 |
| Germany | 1,714,507 |
| Hungary | 1,467,703 |
| China, Hong Kong Special Administrative Region | 1,424,549 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 78,752,245 | 81,401,413 | +2,649,168 |
| United States | 1,060,907 | 1,931,387 | +870,480 |
| Germany | 936,488 | 778,019 | -158,469 |
| Hungary | 1,013,258 | 454,445 | -558,813 |
| China, Hong Kong Special Administrative Region | 976,119 | 448,430 | -527,689 |
| India | 560,947 | 508,998 | -51,949 |
| Viet Nam | 325,138 | 312,512 | -12,626 |
| France | 290,808 | 346,248 | +55,440 |
| Japan | 286,300 | 244,529 | -41,771 |
| Czechia | 0 | 478,399 | +478,399 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - East | 48 |
| Inner London - West | 42 |
| Greater Manchester | 37 |
| Outer London - West and North West | 33 |
| West Midlands | 30 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - East | 31 | 34 | +3 |
| Inner London - West | 28 | 34 | +6 |
| Greater Manchester | 25 | 25 | +0 |
| Outer London - West and North West | 23 | 20 | -3 |
| West Midlands | 20 | 14 | -6 |
| Berkshire, Buckinghamshire and Oxfordshire | 22 | 12 | -10 |
| Surrey, East and West Sussex | 21 | 18 | -3 |
| Bedfordshire and Hertfordshire | 17 | 14 | -3 |
| West Yorkshire | 15 | 16 | +1 |
| Leicestershire, Rutland and Northamptonshire | 17 | 17 | +0 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 100,294,390 |
| Air transport | 46,694,980 |
| Roll on Roll off (RORO) | 24,532,086 |
| Other | 3,107,928 |
| Road transport | 26,800 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 46,782,394 | 53,511,996 | +6,729,602 |
| Air transport | 21,893,007 | 24,801,973 | +2,908,966 |
| Roll on Roll off (RORO) | 14,946,601 | 9,585,485 | -5,361,116 |
| Other | 2,467,196 | 640,732 | -1,826,464 |
| Road transport | 2,097 | 24,703 | +22,606 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Felixstowe | 56,344,511 |
| Southampton | 22,920,116 |
| London Heathrow Airport | 15,389,741 |
| London Gateway Port | 12,555,268 |
| Birmingham Airport | 9,065,334 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Felixstowe | 29,492,028 | 26,852,483 | -2,639,545 |
| Southampton | 12,589,564 | 10,330,552 | -2,259,012 |
| London Heathrow Airport | 7,487,712 | 7,902,029 | +414,317 |
| London Gateway Port | 1,584,896 | 10,970,372 | +9,385,476 |
| Birmingham Airport | 4,455,945 | 4,609,389 | +153,444 |
| 499 | 2,537,874 | 4,610,390 | +2,072,516 |
| Dover | 3,868,727 | 3,186,488 | -682,239 |
| East Midlands Airport | 4,120,310 | 2,488,391 | -1,631,919 |
| London | 4,571,027 | 1,836,045 | -2,734,982 |
| Immingham Docks | 2,388,072 | 3,897,041 | +1,508,969 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Retail trade, except of motor vehicles and motorcycles | 266 |
| Wholesale trade, except of motor vehicles and motorcycles | 163 |
| Office administrative, office support and other business support activities | 38 |
| Other manufacturing | 26 |
| Other personal service activities | 24 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2025-11 | 121 |
| 2025-10 | 97 |
| 2025-09 | 92 |
| 2025-08 | 82 |
| 2025-07 | 80 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| CREATIVE CONCEPTIONS LIMITED | 119 |
| SIMPLY PLEASURE LIMITED | 119 |
| LOVEHONEY LIMITED | 118 |
| MH STAR UK LTD | 110 |
| NAGOOK LIMITED | 109 |
| ANN SUMMERS LTD. | 107 |
| THE DEZAC GROUP LIMITED | 103 |
| MENKIND LIMITED | 96 |
| FKA BRANDS LIMITED | 93 |
| OPATRA LIMITED | 88 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 229 |
| 0-1m | 161 |
| 54m+ | 77 |
| Other | 61 |
| 15m-54m | 36 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| Germany | 16,282,746 |
| Ireland | 6,224,861 |
| France | 3,943,124 |
| United States | 3,595,134 |
| Netherlands | 3,218,476 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Germany | 15,476,863 | 805,883 | -14,670,980 |
| Ireland | 3,732,429 | 2,492,432 | -1,239,997 |
| France | 2,150,534 | 1,792,590 | -357,944 |
| United States | 1,873,663 | 1,721,471 | -152,192 |
| Netherlands | 1,934,089 | 1,284,387 | -649,702 |
| Denmark | 1,492,822 | 304,446 | -1,188,376 |
| Australia | 545,850 | 553,226 | +7,376 |
| Switzerland | 424,968 | 303,078 | -121,890 |
| Poland | 395,937 | 221,750 | -174,187 |
| Singapore | 1,005 | 577,772 | +576,767 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| XI | 641,461 |
| XU | 50,526 |
| China | 32,108 |
| Ireland | 21,994 |
| Germany | 1,770 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| XI | 330,073 | 311,388 | -18,685 |
| XU | 34,524 | 16,002 | -18,522 |
| China | 27,189 | 4,919 | -22,270 |
| Ireland | 4,046 | 17,948 | +13,902 |
| Germany | 1,770 | 0 | -1,770 |
| Thailand | 913 | 520 | -393 |
| United States | 478 | 422 | -56 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Air transport | 21,034,102 |
| Roll on Roll off (RORO) | 18,179,896 |
| Sea transport (not vehicle on ferry) | 3,739,565 |
| Other | 750,192 |
| Road transport | 52,989 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Air transport | 17,769,056 | 3,265,046 | -14,504,010 |
| Roll on Roll off (RORO) | 10,754,487 | 7,425,409 | -3,329,078 |
| Sea transport (not vehicle on ferry) | 2,461,670 | 1,277,895 | -1,183,775 |
| Other | 398,993 | 351,199 | -47,794 |
| Road transport | 49,211 | 3,778 | -45,433 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| East Midlands Airport | 16,132,061 |
| Dover / Eurotunnel | 9,826,884 |
| Holyhead | 3,023,279 |
| Immingham Docks | 1,906,683 |
| Dover | 1,802,893 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| East Midlands Airport | 15,441,376 | 690,685 | -14,750,691 |
| Dover / Eurotunnel | 5,701,334 | 4,125,550 | -1,575,784 |
| Holyhead | 1,310,964 | 1,712,315 | +401,351 |
| Immingham Docks | 1,572,910 | 333,773 | -1,239,137 |
| Dover | 883,116 | 919,777 | +36,661 |
| London Heathrow Airport | 694,293 | 938,481 | +244,188 |
| ZLC | 787,331 | 688,652 | -98,679 |
| London Stansted Airport | 833,492 | 501,478 | -332,014 |
| Liverpool Docks | 850,233 | 168,012 | -682,221 |
| Southampton | 382,781 | 561,922 | +179,141 |
Quick facts
HS code: 90191010
Coverage: United Kingdom, most metrics for the last 24 months
Description: Handheld or stationary electric devices for body massage and relaxation