Import/export HS code 90191010: Electric massage machines
Handheld or stationary electric devices for body massage and relaxation
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 127,472,834 |
| Netherlands | 10,381,842 |
| Germany | 9,437,342 |
| China, Hong Kong Special Administrative Region | 5,794,243 |
| United States | 4,765,039 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 62,083,109 | 65,389,725 | +3,306,616 |
| Netherlands | 4,972,254 | 5,409,588 | +437,334 |
| Germany | 5,244,544 | 4,192,798 | -1,051,746 |
| China, Hong Kong Special Administrative Region | 3,362,009 | 2,432,234 | -929,775 |
| United States | 2,382,936 | 2,382,103 | -833 |
| Croatia | 3,344,933 | 1,012,056 | -2,332,877 |
| South Korea | 560,078 | 976,987 | +416,909 |
| Hungary | 1,020,377 | 453,416 | -566,961 |
| France | 701,948 | 488,260 | -213,688 |
| Belgium | 762,497 | 390,514 | -371,983 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 160,787,967 |
| United States | 3,056,172 |
| Germany | 1,786,638 |
| Hungary | 1,467,703 |
| China, Hong Kong Special Administrative Region | 1,356,195 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 81,308,241 | 79,479,726 | -1,828,515 |
| United States | 1,031,698 | 2,024,474 | +992,776 |
| Germany | 933,889 | 852,749 | -81,140 |
| Hungary | 1,013,258 | 454,445 | -558,813 |
| China, Hong Kong Special Administrative Region | 859,328 | 496,867 | -362,461 |
| India | 629,227 | 414,278 | -214,949 |
| France | 358,576 | 279,514 | -79,062 |
| Viet Nam | 278,198 | 322,199 | +44,001 |
| Japan | 286,379 | 248,416 | -37,963 |
| Czechia | 386,241 | 92,158 | -294,083 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - East | 47 |
| Inner London - West | 47 |
| Greater Manchester | 38 |
| Outer London - West and North West | 31 |
| Berkshire, Buckinghamshire and Oxfordshire | 29 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - East | 31 | 32 | +1 |
| Inner London - West | 30 | 37 | +7 |
| Greater Manchester | 26 | 26 | +0 |
| Outer London - West and North West | 22 | 19 | -3 |
| Berkshire, Buckinghamshire and Oxfordshire | 23 | 11 | -12 |
| West Midlands | 20 | 14 | -6 |
| Surrey, East and West Sussex | 22 | 17 | -5 |
| Leicestershire, Rutland and Northamptonshire | 17 | 17 | +0 |
| West Yorkshire | 14 | 15 | +1 |
| Bedfordshire and Hertfordshire | 13 | 14 | +1 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 100,441,456 |
| Air transport | 47,391,142 |
| Roll on Roll off (RORO) | 24,678,625 |
| Other | 2,884,615 |
| Road transport | 26,800 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 48,349,015 | 52,092,441 | +3,743,426 |
| Air transport | 22,800,349 | 24,590,793 | +1,790,444 |
| Roll on Roll off (RORO) | 15,374,658 | 9,303,967 | -6,070,691 |
| Other | 2,338,568 | 546,047 | -1,792,521 |
| Road transport | 2,097 | 24,703 | +22,606 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Felixstowe | 55,274,755 |
| Southampton | 23,738,819 |
| London Heathrow Airport | 15,125,153 |
| London Gateway Port | 12,858,772 |
| Birmingham Airport | 8,962,229 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Felixstowe | 31,075,915 | 24,198,840 | -6,877,075 |
| Southampton | 12,134,324 | 11,604,495 | -529,829 |
| London Heathrow Airport | 7,621,033 | 7,504,120 | -116,913 |
| London Gateway Port | 1,883,090 | 10,975,682 | +9,092,592 |
| Birmingham Airport | 4,442,675 | 4,519,554 | +76,879 |
| 499 | 2,813,247 | 4,964,004 | +2,150,757 |
| Dover | 4,082,486 | 3,138,617 | -943,869 |
| East Midlands Airport | 4,421,409 | 2,146,160 | -2,275,249 |
| London | 4,780,850 | 1,525,178 | -3,255,672 |
| Immingham Docks | 2,430,914 | 3,742,988 | +1,312,074 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Retail trade, except of motor vehicles and motorcycles | 264 |
| Wholesale trade, except of motor vehicles and motorcycles | 161 |
| Office administrative, office support and other business support activities | 37 |
| Other manufacturing | 26 |
| Other personal service activities | 23 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-01 | 78 |
| 2025-11 | 121 |
| 2025-10 | 97 |
| 2025-09 | 92 |
| 2025-08 | 82 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| CREATIVE CONCEPTIONS LIMITED | 120 |
| SIMPLY PLEASURE LIMITED | 120 |
| LOVEHONEY LIMITED | 119 |
| MH STAR UK LTD | 111 |
| NAGOOK LIMITED | 110 |
| ANN SUMMERS LTD. | 107 |
| THE DEZAC GROUP LIMITED | 104 |
| MENKIND LIMITED | 97 |
| FKA BRANDS LIMITED | 94 |
| OPATRA LIMITED | 88 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 231 |
| 0-1m | 160 |
| 54m+ | 76 |
| Other | 61 |
| 15m-54m | 37 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| Germany | 16,266,395 |
| Ireland | 5,882,983 |
| France | 3,980,044 |
| United States | 3,458,309 |
| Netherlands | 3,137,868 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Germany | 15,450,837 | 815,558 | -14,635,279 |
| Ireland | 3,454,235 | 2,428,748 | -1,025,487 |
| France | 2,022,421 | 1,957,623 | -64,798 |
| United States | 1,818,633 | 1,639,676 | -178,957 |
| Netherlands | 1,905,697 | 1,232,171 | -673,526 |
| Denmark | 1,419,829 | 128,231 | -1,291,598 |
| Australia | 540,453 | 544,056 | +3,603 |
| Switzerland | 404,583 | 322,576 | -82,007 |
| Poland | 389,689 | 225,290 | -164,399 |
| Singapore | 1,005 | 577,772 | +576,767 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| XI | 630,975 |
| China | 32,108 |
| Ireland | 21,617 |
| Thailand | 1,433 |
| United States | 839 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| XI | 320,407 | 310,568 | -9,839 |
| China | 32,108 | 0 | -32,108 |
| Ireland | 3,669 | 17,948 | +14,279 |
| Thailand | 1,433 | 0 | -1,433 |
| United States | 453 | 386 | -67 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Air transport | 20,921,586 |
| Roll on Roll off (RORO) | 17,785,892 |
| Sea transport (not vehicle on ferry) | 3,370,031 |
| Other | 733,434 |
| Road transport | 26,997 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Air transport | 17,819,984 | 3,101,602 | -14,718,382 |
| Roll on Roll off (RORO) | 10,412,682 | 7,373,210 | -3,039,472 |
| Sea transport (not vehicle on ferry) | 2,100,732 | 1,269,299 | -831,433 |
| Other | 391,715 | 341,719 | -49,996 |
| Road transport | 23,219 | 3,778 | -19,441 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| East Midlands Airport | 16,096,118 |
| Dover / Eurotunnel | 9,778,174 |
| Holyhead | 3,045,580 |
| Dover | 1,749,951 |
| Immingham Docks | 1,625,278 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| East Midlands Airport | 15,429,049 | 667,069 | -14,761,980 |
| Dover / Eurotunnel | 5,621,700 | 4,156,474 | -1,465,226 |
| Holyhead | 1,342,204 | 1,703,376 | +361,172 |
| Dover | 857,994 | 891,957 | +33,963 |
| Immingham Docks | 1,320,255 | 305,023 | -1,015,232 |
| London Heathrow Airport | 748,926 | 864,620 | +115,694 |
| ZLC | 760,546 | 656,497 | -104,049 |
| London Stansted Airport | 855,078 | 458,850 | -396,228 |
| Liverpool Docks | 826,502 | 145,112 | -681,390 |
| Southampton | 373,019 | 561,247 | +188,228 |
Quick facts
HS code: 90191010
Coverage: United Kingdom, most metrics for the last 24 months
Description: Handheld or stationary electric devices for body massage and relaxation