Profusion Limited

Profusion Ltd, based in Southend-On-Sea, UK, is a small, active company established 36 years ago. Employing 11 people, the firm holds assets worth £2,246,294 and operates from a real address. With three directors and three owners – Persin Keith Graham, Persin Maria Dieta, and Sverdloff Gerald Mark – it’s a family business running an e-commerce site specializing in exhaust parts. Regular import and export activity, spanning 483 and 378 months respectively, demonstrates a consistent presence in the electrical machinery and equipment trade.

The website, Profusion Exhausts, showcases a comprehensive range of exhaust components, from silencers and tube bends to tail pipes and sports cats. It caters to a niche market, offering specialized parts for various vehicle types and performance levels. The site’s detailed product listings, technical specifications, and blog content highlight a focus on expertise and customer support.

Financially, Profusion Ltd's recent report shows some interesting trends. While cash reserves dipped by 11% to £280,000, trade debtors increased significantly by 79%, reaching £880,000 – perhaps indicating a shift in payment terms or increased sales. Net assets grew slightly to £1,600,000, but accumulated impairment on intangible assets rose considerably, from £15,000 to £45,000. Bank borrowings remained stable at £60,000. The company’s small size—meeting two of three conditions for being classified as small—helps it maintain flexibility, but the increase in impairment raises questions about the value of its non-tangible assets. The report is unaudited, a common practice for small companies, and relies on director-reported data. Overall, Profusion Ltd seems to be navigating a period of change, with a focus on online sales and a need to manage its asset base effectively.

Registered in England/Wales under the registration number 02343479, with a registered address at SS2 6UN, United Kingdom, Southend-On-Sea, Essex, 4 T A H House, Aviation Way.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.