What is this company?

Active status, founded 15 years ago, 1 employee, revenue range: 1m-15m, real address, 1 director, 1 owner, located in London. Regular importer of plastic office supplies, various tools, various plastic household items, various plastic items, various textile material felt (22.0 months imported). Regular exporter of various exercise equipment, screwdrivers, plastic office supplies, various mixing valves, building materials like ventilators and hooks (21.0 months exported). Operates in the wholesale, the household goods n.e.c. industries.

Who owns this company?

Matyas Alexander owns this company. The list of owners was changed ten years ago. It is not exhaustive, as only owners with more than twenty five percent of shares are published.

Who are the directors of this company?

Matyas Alexander is the directors of this company. The list of directors was changed two years ago.

When was this company founded?

The company was incorporated fifteen years ago on December 29, 2010.

Where is this company based?

The registration address is N16 5NE, London, 24 St Andrews Grove. The address is real address as two companies registered at the address.

What are the previous names of this company?

The company was previously Oh Books Limited.

What does this company import to the UK?

The top import category of the regular importer company is Plastic office supplies, Various tools, Various plastic household items, Various plastic items, Various textile material felt, imported for 22.0 months. The last import operation was made on November 01, 2023.

What does this company export from the UK?

The top export category of the regular exporter company is Various exercise equipment, Screwdrivers, Plastic office supplies, Various mixing valves, Building materials like ventilators and hooks, exported for 21.0 months. The last export operation was made on December 01, 2023.

Which countries does this company export to?

The company exports to France, Germany, Ireland, Japan, Netherlands, Norway, and United States. (non-official data, calculated by Corpsignals)

Which countries does this company import from?

The company imports from Belgium, China, Denmark, Germany, Malaysia, Sweden, Taiwan, Thailand, Turkey, and United States. (non-official data, calculated by Corpsignals)

Which ports does this company use for trade?

The company uses the following ports for trade: Dover, Dover / Eurotunnel, East Midlands Airport, Edinburgh Airport, Felixstowe, Holyhead, Immingham Docks, Liverpool Docks, London, London Gateway Port, London Heathrow Airport, and Southampton. (non-official data, calculated by Corpsignals)

What type of transport does this company use for trade?

The company uses Air transport, Roll on Roll off (RORO), and Sea transport (not vehicle on ferry) for trade. (non-official data, calculated by Corpsignals)

What does this company do?

The company operates in the wholesale, the household goods n.e.c. industries.

How big is this company?

It's a small company as it met two conditions of three: turnover less than £10.2 million, balance sheet less than £5.1 million, employees less than 50. The last reported current assets is £995,094.

Can I trust this information?

CorpSignals sources its data from UK government records including Companies House and HMRC trade data. Data is updated every 24 hours. While we ensure accuracy through automated validation, please refer to original government sources for legal or compliance purposes.

Houseware Ltd

Active

Small

15 years

1 employee

£995,094 (cur assets)

1m-15m

Regular importer

Regular exporter

Real address

1 director

1 owner

London

Field of Operation

Wholesale of household goods (other than musical instruments) n.e.c.

46499 7754 companies

Website

houseware.io↗

Social media

linkedin↗ amazon↗

Summary

Houseware Ltd is a small, active company based in London, UK, established fourteen years ago in December 2010. With three employees and £748,450 in assets, it operates from a real address and is led by one director and owner, Matyas Alexander. The company regularly imports plastics and plastic products (24 months of import activity) and exports toys, games, and sports equipment (8 months of export activity).

The company’s website, pendefordhousewares.co.uk, showcases a wide range of kitchenware and laundry products, catering to retailers across the globe. It specializes in both own-brand and licensed products, with a focus on high-quality, innovative designs. The site lists a comprehensive catalogue, detailing products from cookware to laundry baskets, and even includes a newsletter signup. Pendeford Housewares operates as a business-to-business (B2B) specialist, emphasizing its role in supplying retailers and distributors.

Financially, Houseware Ltd’s recent performance shows a mixed picture. Current assets have fallen by a significant 38%, dropping to £750,000, while net assets have also declined by 2.5%, settling at £170,000. Bank borrowings have decreased by 27%, to £29,000, and cash reserves remain steady at £40,000. Creditors have also decreased, suggesting improved debt management. The company’s small size—meeting two of three criteria for a small company—allows for flexibility, but the decline in assets warrants attention. The company is exempt from an audit, so the figures are unaudited.

Overall, Houseware Ltd appears to be a stable, albeit somewhat shrinking, business. Its B2B focus and wide product range suggest a solid foundation, but the declining assets may indicate challenges in maintaining growth.

Registered in England/Wales under the registration number 07479360, with a registered address at N16 5NE, London, 24 St Andrews Grove.

WARNING: The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.

Owners & PSC

Matyas Alexander

10 years

75%+

Managers

Matyas Alexander

2 years

Managing director

Last reports

Download the last financial report

Download the last confirmation report

* may contain a full shareholder list

Last news

2025-08-04 Latest
Total exemption full accounts made up to 2024-11-30
2025-07-28
Confirmation statement made on 2025-05-31 with no updates
2024-08-21
Compulsory strike-off action has been discontinued

Importer profile by HS codes

Click on the map to see detailed UK statistics on HS code, including companies list.

Import HS codes in detail

3918 3918-Plastic floor and wall coverings Plastic floor coverings, wall coverings, or ceiling coverings, available in rolls or tiles. These can be self-adhesive or non-adhesive 3 months, last: 2019-02-01

3919 3919-Self-adhesive plastic sheets Self-adhesive plastic sheets, films, foils, tapes, or strips, available in rolls or flat shapes 1 months, last: 2018-11-01

3920 3920-Plastic sheets and films Non-reinforced plastic sheets, films, foils, and strips, not laminated or combined with other materials 1 months, last: 2022-08-01

3921 3921-Plastic sheets, films, and strips Various types of plastic sheets, films, foils, and strips, including flexible and rigid options 1 months, last: 2018-02-01

3924 3924-Plastic household and toilet items Plastic products for home use, like tableware, kitchenware, and toilet articles 4 months, last: 2018-10-01

3925 3925-Plastic building products Various plastic items used in construction, not listed elsewhere 2 months, last: 2022-08-01

3926 3926-Various plastic products Various plastic items made from materials listed in headings 3901 to 3914 10 months, last: 2022-08-01

Last imported products

Click on items to see detailed UK statistics on HS code, including companies list.

Plastic office supplies

392610

Last purchased: 2022-08-01

Port: Felixstowe

Country: China

Transport: Sea transport (not vehicle on ferry)

Price: £4.03 per kg

Various plastic building accessories

39259080

Last purchased: 2022-08-01

Transport: Roll on Roll off (RORO)

Price: £2.41 per kg

Various propylene plastic films

39202029

Last purchased: 2022-08-01

Port: Immingham Docks

Country: Turkey

Transport: Sea transport (not vehicle on ferry)

Price: £3.14 per kg

Various plastic items

39269097

Last purchased: 2019-08-01

Port: Felixstowe

Price: £6.26 per kg

* Warning: Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.

Exporter profile by HS codes

Click on the map to see detailed UK statistics on HS code, including companies list.

Export HS codes in detail

Last exported products

Click on items to see detailed UK statistics on HS code, including companies list.

* Warning: Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.

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