Glorious Brands Ltd.

Glorious Brands Ltd, based in Sutton, UK, is a small, active family business established 14 years ago. Employing 30 people, the company holds £5,684,241 in assets, but operates from a virtual address—a fact that raises some questions. With three directors and two owners, Glorious Brands is a regular importer and exporter of essential oils and perfumes, with 401 months of import activity and 32 months of export activity recorded.

The company's website, infogloriousbrands.com, describes Glorious Brands as "the leading European distributor and growth partner for ambitious beauty and wellness brands." This suggests a focus on wholesale distribution rather than direct-to-consumer sales. The site highlights a broader scope than just essential oils and perfumes, implying a wider range of beauty and wellness products are handled.

Financially, Glorious Brands Ltd presents a mixed picture. Current assets increased by 15% to £5,700,000, while net assets decreased by 12% to £3,200,000. Bank borrowings decreased by 10%, and cash reserves increased by 90% to £930,000. Trade debtors increased by 45%, which may indicate an expansion of credit terms or delayed customer payments. Creditors increased by 74%, which could be due to increased inventory purchases to support sales. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay nimble, but the decrease in equity is noticeable. The company is audited by Turpin Barker Armstrong, which is reassuring.

Overall, Glorious Brands Ltd appears to be a stable, albeit somewhat lean, operation. The company’s focus on wholesale distribution and its growth partnership model suggests a B2B strategy, and the increase in cash reserves is a positive sign. However, the decrease in net assets warrants further investigation to understand the underlying drivers.

Registered in England/Wales under the registration number 07264440, with a registered address at SM1 4LA, Sutton, Surrey, Allen House, 1 Westmead Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.