Brightways Concepts Limited

Brightways Concepts Ltd, based in Knutsford, UK, is a small, active company founded fifteen years ago in 2010. With a single employee and £15,688 in assets, it operates from a virtual address shared by seventy-six other companies, a bit unusual, really. Owned and directed by Sareen Kaushal Kumar, the company is a solo founder operation and runs an e-commerce site. It regularly imports toys, games, and sports equipment – nineteen months worth, with the latest import in January 2025.

The company’s website showcases a wide range of promotional products, business gifts, and sports items, catering to both UK and Indian markets. It specializes in custom-manufactured products and offers services like logo branding and even disaster recovery for pianos – a surprising diversification! The website also features a blog with articles on safety equipment and promotional strategies, demonstrating a focus on expertise and customer engagement.

Financially, Brightways Concepts Ltd’s report reveals some concerning trends. Net assets have decreased by 19%, falling to -£78,000, and current assets have plummeted 66% to just £16,000. Bank borrowings have also increased, reaching £30,000, and cash reserves have dropped significantly. Creditors, however, have decreased slightly, suggesting some improvements in debt management. The company’s small size – meeting two of three conditions for being considered small – helps with agility, but the sharp decline in equity raises questions about its long-term sustainability. As a small company, it’s exempt from an audit, so the figures are unaudited.

While the e-commerce side appears active and the website is well-maintained, the financial data paints a picture of a business facing challenges. Whether Brightways can navigate these pressures and capitalize on its diverse product offerings remains to be seen.

Registered in England/Wales under the registration number 07129541, with a registered address at WA16 0SR, England, Knutsford, Cheshire, Ground Floor Rear Barn, The Brookdale Centre.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.