Active Tools Limited

Active Tools Ltd, based in Reading, UK, is a small, active company established 22 years ago. With five employees and £115,982 in assets, it operates from a real address and is overseen by two directors and one owner. The company runs an e-commerce site and specializes in the manufacture of sports goods. It’s a regular exporter of toys, games, and sports equipment (39 months), with the last export operation in November 2024, but an irregular importer of electrical machinery and equipment (2 months), the last import in May 2024.

The company’s website showcases a range of products, including Coxorbs, performance monitors, rowing shoes, and rigging tools. It also provides coaching aids and accessories, catering to rowers and coaches. The site features a comprehensive online store with detailed product descriptions, images, and customer reviews. A blog section offers insights and articles related to rowing techniques and equipment. The website also includes a currency converter and a list of international dealers.

Financially, Active Tools Ltd presents a mixed picture. Current assets have decreased by 9.2% to £120,000, while net assets have fallen by 98% to -£120,000. Cash reserves have dropped significantly by 60% to £18,000. Trade debtors have increased by 45%, suggesting a possible reliance on customer payments. Creditors have also increased, with current financial instruments up 3.4% and non-financial instruments up 42%. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the substantial equity decline raises concerns. As a small company, the accounts are unaudited and exempt from an audit.

The sharp drop in equity could be attributed to several factors, such as increased operating expenses or a slowdown in sales. The company's irregular import activity could also be a source of financial risk, as it exposes the business to fluctuating exchange rates and supply chain disruptions. It's worth noting that the company operates in a niche market, which could provide a competitive advantage but also limit its growth potential.

Registered in England/Wales under the registration number 04644151, with a registered address at RG10 9NJ, England, Reading, Berkshire, Unit 10 Tavistock Industrial Estate, Twyford.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.