Shua Limited

Shua Ltd from Liverpool UK: a small, active company founded nine years ago in 2015, employs 45 people and holds £3,543,880 in assets. It has a real address, is managed by four directors, and owned by two individuals. The company regularly imports toys, games, and sports equipment—a total of 23 months of import activity—with the latest operation in January 2025. It also exports electrical machinery and equipment, but only irregularly, with just two months of export activity recorded, the last in July 2020.

Shua Ltd operates in the “other amusement and recreation activities n.e.c.” industries, and its website showcases a comprehensive range of fitness equipment, primarily targeting gym facilities and home users. The site features a wide selection of cardio machines, strength training equipment, and specialized products, alongside a showcase of production lines and upcoming events in the sports and fitness industry. The company seems to be very active in international trade shows.

Financially, Shua Ltd presents a mixed picture. Current assets have decreased by 19%, dropping to £3,500,000, while net assets have increased by a significant 66%, reaching £1,300,000. Cash reserves have fallen 54%, to £390,000, and bank borrowings have increased substantially. Creditors have decreased by 34%, which could be a positive sign of improved debt management. The company meets the criteria for a small company, with turnover less than £10.2 million, assets under £5.1 million, and fewer than 50 employees. There is no auditor mentioned, likely due to the small company exemption.

The company’s reliance on imports suggests a potential vulnerability to supply chain disruptions, while the decrease in cash reserves could indicate increased operating expenses or investments. The increase in net assets, however, points to a healthy bottom line, despite the financial challenges. It's clear that Shua Ltd is a growing business, but needs to manage its cash flow effectively to sustain its momentum.

Registered in England/Wales under the registration number 09858266, with a registered address at L3 4AE, England, Liverpool, 4th Floor Atlantic Pavilion, Albert Dock.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.