What is this company?

Active status, founded 36 years ago, 0 employees, revenue range: 1m-15m, real address, 2 directors, 1 owner, solo founder, located in Hp19 8ry. Regular importer of lighting parts made of other materials, lighting parts made of plastic, led lamps, led searchlights and spotlights for outdoor use (294.0 months imported). Regular exporter of led ceiling or wall lights made of plastic or ceramic, lighting parts made of other materials, non-electric lights and fixtures, led ceiling or wall lights made of glass (79.0 months exported). Operates in the processing & manufacturing, the electrical equipment, the other electrical equipment industries.

Who owns this company?

Pratt Alexander Leonard John owns this company. The list of owners was changed ten years ago. It is not exhaustive, as only owners with more than twenty five percent of shares are published.

Who are the directors of this company?

Pratt Alexander Leonard John, Pratt Alexander Leonard John are the directors of this company. The list of directors was changed ten years ago.

When was this company founded?

The company was incorporated thirty six years ago on March 26, 1990.

Where is this company based?

The registration address is HP19 8RY, United Kingdom, Hp19 8ry, Bucks, Unit 15 Faraday Road, Aylesbury. The address is real address as one company registered at the address.

What are the previous names of this company?

The company was previously Sunalex Ltd..

What does this company import to the UK?

The top import category of the regular importer company is Lighting parts made of other materials, Lighting parts made of plastic, LED lamps, LED searchlights and spotlights for outdoor use, imported for 294.0 months. The last import operation was made on January 01, 2026.

What does this company export from the UK?

The top export category of the regular exporter company is LED ceiling or wall lights made of plastic or ceramic, Lighting parts made of other materials, Non-electric lights and fixtures, LED ceiling or wall lights made of glass, exported for 79.0 months. The last export operation was made on November 01, 2025.

Which countries does this company export to?

The company exports to Austria, Cameroon, China, Hong Kong Special Administrative Region, France, Germany, Ireland, Nigeria, Saudi Arabia, Turkey, United Arab Emirates, and United States. (non-official data, calculated by Corpsignals)

Which countries does this company import from?

The company imports from Belgium, China, Czechia, France, Germany, India, Italy, Japan, Switzerland, Thailand, and United States. (non-official data, calculated by Corpsignals)

Which ports does this company use for trade?

The company uses the following ports for trade: Belfast Port, Dover, Dover / Eurotunnel, East Midlands Airport, Eurotunnel, Felixstowe, Holyhead, Immingham Docks, Liverpool Docks, London Gateway Port, London Heathrow Airport, London Stansted Airport, Manchester Airport, Southampton, and Thamesport. (non-official data, calculated by Corpsignals)

What type of transport does this company use for trade?

The company uses Air transport, Roll on Roll off (RORO), and Sea transport (not vehicle on ferry) for trade. (non-official data, calculated by Corpsignals)

What does this company do?

The company operates in the processing & manufacturing, the electrical equipment, the other electrical equipment industries.

How big is this company?

It's a small company as it met two conditions of three: turnover less than £10.2 million, balance sheet less than £5.1 million, employees less than 50. The last reported current assets is £1,098,529.

Can I trust this information?

CorpSignals sources its data from UK government records including Companies House and HMRC trade data. Data is updated every 24 hours. While we ensure accuracy through automated validation, please refer to original government sources for legal or compliance purposes.

Serious Brands Limited

Active

Small

36 years

0 employees

£1,098,529 (cur assets)

1m-15m

Regular importer

Regular exporter

Real address

2 directors

1 owner

Solo founder

Hp19 8ry

Field of Operation

Manufacture of other electrical equipment

27900 3093 companies

Website

seriousbrands.co.uk↗

Social media

linkedin↗

Summary

Serious Brands Ltd, based in Thame, UK, is a small, active company founded 35 years ago. With 41 employees and £2,065,749 in assets, it’s a well-established business operating from a virtual address, managed by two directors and a single owner, who is also the solo founder. The company regularly imports and exports furniture, lighting, and prefabricated buildings—164 months of imports and 58 months of exports recorded.

Serious Brands Group, with its website and registered address in Aylesbury, Buckinghamshire, appears to be the public face of the business. The site showcases a range of products, including furniture, lighting, and prefabricated buildings, and indicates VAT registration and company registration numbers. Copyright is held by “Serious Readers,” which is a bit unusual.

Financially, Serious Brands Ltd shows some concerning trends. While current assets increased by a modest 8.3% to £2.1 million, net assets plummeted 39% to £620,000. Bank borrowings spiked dramatically—a 1,600% increase to £170,000—and cash reserves dropped 28% to £620,000. Creditors also rose significantly, up 62% to £1.5 million. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay nimble, but the sharp equity drop suggests it’s burning through cash. It's likely exempt from an audit as a small company, so the figures are unaudited.

The significant increase in bank borrowings, combined with the decrease in cash reserves, indicates the company may be facing financial pressure. It's possible the company has invested heavily in inventory or expansion, but the rapid increase in debt is something to watch. The large increase in creditors could be a sign of delayed payments to suppliers, which could create further challenges.

Registered in England/Wales under the registration number 02485587, with a registered address at HP19 8RY, United Kingdom, Hp19 8ry, Bucks, Unit 15 Faraday Road, Aylesbury.

WARNING: The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.

Owners & PSC

Pratt Alexander Leonard John

10 years

75%+

Managers

Pratt Alexander Leonard John

Secretary

Pratt Alexander Leonard John

Managing director

Last reports

Download the last financial report

Download the last confirmation report

* may contain a full shareholder list

Last news

2026-03-31 Latest
Total exemption full accounts made up to 2025-03-31
2025-12-09
Registered office address changed from 30 Upper High Street Thame Oxfordshire OX9 3EZ England to Unit 15 Faraday Road Aylesbury HP19 8RY Bucks HP19 8RY on 2025-12-09
2025-04-14
Change of details for Mr Alexander Leonard John Pratt as a person with significant control on 2016-04-06

Importer profile by HS codes

Click on the map to see detailed UK statistics on HS code, including companies list.

Import HS codes in detail

8413 8413-Pumps for liquids Pumps used to move liquids, including those with measuring devices or liquid elevators 3 months, last: 2020-09-01

8421 8421-Centrifuges and filtering machines Machines that spin to separate liquids or gases, or clean them by filtering. Includes dryers and purifiers 1 months, last: 2019-12-01

8462 8462-Metalworking machine tools Machines used for shaping metal, including forging, bending, folding, and cutting. Includes presses and other tools for metal forming 2 months, last: 2022-03-01

8483 8483-Transmission parts and components Includes transmission shafts, cranks, bearing housings, gears, gearboxes, flywheels, pulleys, clutches, and couplings. Used in machinery and vehicles for power transmission 1 months, last: 2021-10-01

8485 8485-3D printing machines Machines used for creating objects layer by layer, also known as additive manufacturing 2 months, last: 2025-05-01

8487 8487-Machinery parts without electrical features Parts for machines that do not include electrical components like connectors or coils. These parts are not listed elsewhere in this category 1 months, last: 2023-07-01

8504 8504-Electrical transformers and converters Devices like transformers, rectifiers, and inductors used to change electrical voltage or current 59 months, last: 2025-11-01

8506 8506-Primary cells and batteries Non-rechargeable batteries and cells, including all types like manganese dioxide, lithium, and silver oxide 2 months, last: 2021-09-01

8507 8507-Electric accumulators Rechargeable batteries and their parts, including separators, used in various devices 8 months, last: 2023-12-01

8513 8513-Portable electric lamps Handheld lamps powered by batteries or other energy sources, excluding vehicle lighting 1 months, last: 2022-09-01

8536 8536-Electrical devices for low-voltage circuits Includes switches, relays, fuses, and connectors for circuits under 1,000V 1 months, last: 2025-01-01

8539 8539-Electric lamps, including LED lights and special lamps Includes all types of electric lamps like LED, ultraviolet, and infrared lamps, as well as sealed beam units and arc lamps 57 months, last: 2026-01-01

8541 8541-Semiconductor devices Includes diodes, transistors, and other semiconductor-based devices like light-emitting diodes (LEDs), photovoltaic cells, and mounted piezo-electric crystals 1 months, last: 2023-01-01

8544 8544-Insulated wires and cables Wires, cables, and optical fibers, insulated or fitted with connectors 15 months, last: 2024-01-01

Last imported products

Click on items to see detailed UK statistics on HS code, including companies list.

LED lamps

853952

Last purchased: 2026-01-01

Country: China

Transport: Sea transport (not vehicle on ferry)

Price: £14.75 per kg

Transformers 1-16 kVA

850432

Last purchased: 2025-11-01

Port: Felixstowe

Country: China

Transport: Sea transport (not vehicle on ferry)

Price: £6.78 per kg

Transformers for voltage measurement

85043121

Last purchased: 2025-05-01

Port: Dover

Country: Germany

Transport: Roll on Roll off (RORO)

Price: £35.57 per kg

* Warning: Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.

Exporter profile by HS codes

Click on the map to see detailed UK statistics on HS code, including companies list.

Export HS codes in detail

Last exported products

Click on items to see detailed UK statistics on HS code, including companies list.

* Warning: Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.

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