Serious Brands Limited

Serious Brands Ltd, based in Thame, UK, is a small, active company founded 35 years ago. With 41 employees and £2,065,749 in assets, it’s a well-established business operating from a virtual address, managed by two directors and a single owner, who is also the solo founder. The company regularly imports and exports furniture, lighting, and prefabricated buildings—164 months of imports and 58 months of exports recorded.

Serious Brands Group, with its website and registered address in Aylesbury, Buckinghamshire, appears to be the public face of the business. The site showcases a range of products, including furniture, lighting, and prefabricated buildings, and indicates VAT registration and company registration numbers. Copyright is held by “Serious Readers,” which is a bit unusual.

Financially, Serious Brands Ltd shows some concerning trends. While current assets increased by a modest 8.3% to £2.1 million, net assets plummeted 39% to £620,000. Bank borrowings spiked dramatically—a 1,600% increase to £170,000—and cash reserves dropped 28% to £620,000. Creditors also rose significantly, up 62% to £1.5 million. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay nimble, but the sharp equity drop suggests it’s burning through cash. It's likely exempt from an audit as a small company, so the figures are unaudited.

The significant increase in bank borrowings, combined with the decrease in cash reserves, indicates the company may be facing financial pressure. It's possible the company has invested heavily in inventory or expansion, but the rapid increase in debt is something to watch. The large increase in creditors could be a sign of delayed payments to suppliers, which could create further challenges.

Registered in England/Wales under the registration number 02485587, with a registered address at OX9 3EZ, England, Thame, Oxfordshire, 30 Upper High Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.