Import/export HS code 95030087: Educational electronic devices
Interactive learning devices designed for children, such as tablets or games
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 20,364,205 |
| China, Hong Kong Special Administrative Region | 6,829,615 |
| France | 1,552,530 |
| Belgium | 1,452,397 |
| Ireland | 1,403,505 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 10,492,912 | 9,871,293 | -621,619 |
| China, Hong Kong Special Administrative Region | 3,601,790 | 3,227,825 | -373,965 |
| France | 1,015,725 | 536,805 | -478,920 |
| Belgium | 641,015 | 811,382 | +170,367 |
| Ireland | 788,607 | 614,898 | -173,709 |
| Germany | 3,770 | 588,934 | +585,164 |
| United States | 98,829 | 150,088 | +51,259 |
| Viet Nam | 4,378 | 81,637 | +77,259 |
| Bahrain | 0 | 57,377 | +57,377 |
| Netherlands | 52,722 | 3,132 | -49,590 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 29,976,471 |
| Bosnia and Herzegovina | 588,714 |
| Belgium | 387,489 |
| China, Hong Kong Special Administrative Region | 204,386 |
| Viet Nam | 104,355 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 15,780,076 | 14,196,395 | -1,583,681 |
| Bosnia and Herzegovina | 0 | 588,714 | +588,714 |
| Belgium | 14,513 | 372,976 | +358,463 |
| China, Hong Kong Special Administrative Region | 136,454 | 67,932 | -68,522 |
| Viet Nam | 1,589 | 102,766 | +101,177 |
| Bahrain | 0 | 57,377 | +57,377 |
| United States | 21,086 | 16,779 | -4,307 |
| Denmark | 0 | 25,486 | +25,486 |
| Taiwan | 12,674 | 8,249 | -4,425 |
| Italy | 8,776 | 6,939 | -1,837 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Greater Manchester | 15 |
| Inner London - East | 12 |
| Outer London - West and North West | 12 |
| Berkshire, Buckinghamshire and Oxfordshire | 10 |
| Inner London - West | 10 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Greater Manchester | 7 | 12 | +5 |
| Inner London - East | 7 | 7 | +0 |
| Outer London - West and North West | 6 | 8 | +2 |
| Berkshire, Buckinghamshire and Oxfordshire | 6 | 7 | +1 |
| Inner London - West | 7 | 7 | +0 |
| Bedfordshire and Hertfordshire | 7 | 6 | -1 |
| Herefordshire, Worcestershire and Warwickshire | 3 | 6 | +3 |
| West Yorkshire | 6 | 2 | -4 |
| West Midlands | 5 | 3 | -2 |
| Derbyshire and Nottinghamshire | 4 | 2 | -2 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 24,876,734 |
| Air transport | 3,392,902 |
| Roll on Roll off (RORO) | 2,948,253 |
| Other | 1,629,203 |
| Road transport | 9,338 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 12,537,280 | 12,339,454 | -197,826 |
| Air transport | 1,774,821 | 1,618,081 | -156,740 |
| Roll on Roll off (RORO) | 1,516,975 | 1,431,278 | -85,697 |
| Other | 966,673 | 662,530 | -304,143 |
| Road transport | 0 | 9,338 | +9,338 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Felixstowe | 17,957,370 |
| Southampton | 3,234,758 |
| London Gateway Port | 2,245,138 |
| Dover | 1,668,414 |
| 000 | 1,629,203 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Felixstowe | 9,587,992 | 8,369,378 | -1,218,614 |
| Southampton | 1,826,159 | 1,408,599 | -417,560 |
| London Gateway Port | 392,392 | 1,852,746 | +1,460,354 |
| Dover | 780,338 | 888,076 | +107,738 |
| 000 | 966,673 | 662,530 | -304,143 |
| Birmingham Airport | 703,865 | 728,579 | +24,714 |
| Liverpool Docks | 630,875 | 353,793 | -277,082 |
| London Heathrow Airport | 400,242 | 348,796 | -51,446 |
| London | 254,221 | 281,633 | +27,412 |
| Manchester Airport | 357,677 | 108,307 | -249,370 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Retail trade, except of motor vehicles and motorcycles | 69 |
| Wholesale trade, except of motor vehicles and motorcycles | 47 |
| Other manufacturing | 13 |
| Office administrative, office support and other business support activities | 8 |
| Activities of head offices; management consultancy activities | 5 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-01 | 23 |
| 2025-11 | 24 |
| 2025-10 | 23 |
| 2025-09 | 24 |
| 2025-08 | 23 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| ASDA STORES LIMITED | 67 |
| LEARNING RESOURCES LIMITED | 49 |
| TESCO STORES LIMITED | 46 |
| TESCO STORES LIMITED | 46 |
| TJX UK | 43 |
| VTECH ELECTRONICS EUROPE PLC | 42 |
| UNMANNED TECH LIMITED | 37 |
| CMS DISTRIBUTION LIMITED | 37 |
| AMAZON EU S.A R.L. | 33 |
| FRASERS GROUP FINANCIAL SERVICES LIMITED | 30 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 66 |
| 0-1m | 39 |
| 54m+ | 25 |
| 15m-54m | 17 |
| Other | 12 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| Ireland | 2,885,947 |
| Australia | 427,359 |
| United States | 351,769 |
| Netherlands | 310,345 |
| Germany | 83,400 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Ireland | 1,671,105 | 1,214,842 | -456,263 |
| Australia | 308,175 | 119,184 | -188,991 |
| United States | 218,784 | 132,985 | -85,799 |
| Netherlands | 169,238 | 141,107 | -28,131 |
| Germany | 62,098 | 21,302 | -40,796 |
| China, Hong Kong Special Administrative Region | 73,669 | 8,366 | -65,303 |
| China | 31,355 | 49,126 | +17,771 |
| France | 40,346 | 32,462 | -7,884 |
| Canada | 14,888 | 31,928 | +17,040 |
| Bulgaria | 3,278 | 27,482 | +24,204 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| XI | 135,743 |
| China | 82 |
| Ireland | 74 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| XI | 135,743 | 0 | -135,743 |
| China | 82 | 0 | -82 |
| Ireland | 0 | 74 | +74 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 3,097,218 |
| Air transport | 781,931 |
| Sea transport (not vehicle on ferry) | 561,749 |
| Other | 135,899 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 1,701,420 | 1,395,798 | -305,622 |
| Air transport | 439,978 | 341,953 | -98,025 |
| Sea transport (not vehicle on ferry) | 430,398 | 131,351 | -299,047 |
| Other | 135,825 | 74 | -135,751 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Holyhead | 2,482,018 |
| Felixstowe | 422,803 |
| East Midlands Airport | 270,744 |
| ZLC | 217,329 |
| Liverpool Docks | 206,898 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Holyhead | 1,311,069 | 1,170,949 | -140,120 |
| Felixstowe | 303,619 | 119,184 | -184,435 |
| East Midlands Airport | 199,763 | 70,981 | -128,782 |
| ZLC | 125,849 | 91,480 | -34,369 |
| Liverpool Docks | 158,815 | 48,083 | -110,732 |
| Immingham Docks | 84,799 | 71,033 | -13,766 |
| Dover / Eurotunnel | 99,685 | 43,879 | -55,806 |
| London Stansted Airport | 98,764 | 41,867 | -56,897 |
| 000 | 135,825 | 74 | -135,751 |
| London Heathrow Airport | 7,555 | 103,717 | +96,162 |
Quick facts
HS code: 95030087
Coverage: United Kingdom, most metrics for the last 24 months
Description: Interactive learning devices designed for children, such as tablets or games