Import/export HS code 95030087: Educational electronic devices
Interactive learning devices designed for children, such as tablets or games
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 20,290,610 |
| China, Hong Kong Special Administrative Region | 7,171,082 |
| France | 1,537,476 |
| Belgium | 1,466,457 |
| Ireland | 1,424,903 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 9,406,768 | 10,883,842 | +1,477,074 |
| China, Hong Kong Special Administrative Region | 3,937,393 | 3,233,689 | -703,704 |
| France | 1,007,642 | 529,834 | -477,808 |
| Belgium | 632,566 | 833,891 | +201,325 |
| Ireland | 801,930 | 622,973 | -178,957 |
| Germany | 3,682 | 485,392 | +481,710 |
| United States | 85,311 | 160,949 | +75,638 |
| Viet Nam | 4,378 | 73,086 | +68,708 |
| Netherlands | 59,575 | 3,132 | -56,443 |
| Bahrain | 0 | 57,377 | +57,377 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 30,244,135 |
| Bosnia and Herzegovina | 485,084 |
| Belgium | 386,946 |
| China, Hong Kong Special Administrative Region | 202,581 |
| Viet Nam | 83,146 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 15,013,037 | 15,231,098 | +218,061 |
| Bosnia and Herzegovina | 0 | 485,084 | +485,084 |
| Belgium | 16,438 | 370,508 | +354,070 |
| China, Hong Kong Special Administrative Region | 132,876 | 69,705 | -63,171 |
| Viet Nam | 1,589 | 81,557 | +79,968 |
| Bahrain | 0 | 57,377 | +57,377 |
| United States | 18,538 | 19,327 | +789 |
| Denmark | 0 | 25,486 | +25,486 |
| Taiwan | 12,674 | 8,249 | -4,425 |
| Turkey | 13,373 | 0 | -13,373 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Greater Manchester | 15 |
| Outer London - West and North West | 13 |
| Berkshire, Buckinghamshire and Oxfordshire | 10 |
| Inner London - East | 10 |
| Inner London - West | 10 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Greater Manchester | 7 | 11 | +4 |
| Outer London - West and North West | 6 | 8 | +2 |
| Berkshire, Buckinghamshire and Oxfordshire | 6 | 7 | +1 |
| Inner London - East | 6 | 5 | -1 |
| Inner London - West | 8 | 6 | -2 |
| Bedfordshire and Hertfordshire | 7 | 6 | -1 |
| West Yorkshire | 7 | 2 | -5 |
| Herefordshire, Worcestershire and Warwickshire | 3 | 5 | +2 |
| West Midlands | 6 | 4 | -2 |
| Derbyshire and Nottinghamshire | 4 | 2 | -2 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 25,058,646 |
| Air transport | 3,468,335 |
| Roll on Roll off (RORO) | 2,826,429 |
| Other | 1,648,745 |
| Road transport | 9,338 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 11,776,203 | 13,282,443 | +1,506,240 |
| Air transport | 1,789,824 | 1,678,511 | -111,313 |
| Roll on Roll off (RORO) | 1,493,648 | 1,332,781 | -160,867 |
| Other | 976,793 | 671,952 | -304,841 |
| Road transport | 0 | 9,338 | +9,338 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Felixstowe | 18,306,731 |
| Southampton | 3,245,837 |
| London Gateway Port | 2,083,737 |
| 000 | 1,648,745 |
| Dover | 1,539,033 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Felixstowe | 9,168,527 | 9,138,204 | -30,323 |
| Southampton | 1,569,942 | 1,675,895 | +105,953 |
| London Gateway Port | 379,539 | 1,704,198 | +1,324,659 |
| 000 | 976,793 | 671,952 | -304,841 |
| Dover | 772,311 | 766,722 | -5,589 |
| Birmingham Airport | 707,212 | 778,652 | +71,440 |
| Liverpool Docks | 544,675 | 427,335 | -117,340 |
| London Heathrow Airport | 421,636 | 354,719 | -66,917 |
| London | 240,191 | 293,172 | +52,981 |
| Manchester Airport | 368,185 | 113,653 | -254,532 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Retail trade, except of motor vehicles and motorcycles | 67 |
| Wholesale trade, except of motor vehicles and motorcycles | 48 |
| Other manufacturing | 13 |
| Office administrative, office support and other business support activities | 8 |
| Other professional, scientific and technical activities | 6 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2025-11 | 24 |
| 2025-10 | 23 |
| 2025-09 | 24 |
| 2025-08 | 23 |
| 2025-07 | 17 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| ASDA STORES LIMITED | 66 |
| LEARNING RESOURCES LIMITED | 49 |
| TESCO STORES LIMITED | 46 |
| TESCO STORES LIMITED | 46 |
| TJX UK | 42 |
| VTECH ELECTRONICS EUROPE PLC | 42 |
| CMS DISTRIBUTION LIMITED | 37 |
| UNMANNED TECH LIMITED | 36 |
| AMAZON EU S.A R.L. | 32 |
| FRASERS GROUP FINANCIAL SERVICES LIMITED | 30 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 67 |
| 0-1m | 39 |
| 54m+ | 28 |
| 15m-54m | 16 |
| Other | 11 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| Ireland | 2,931,510 |
| Australia | 427,359 |
| United States | 377,266 |
| Netherlands | 302,540 |
| China, Hong Kong Special Administrative Region | 90,304 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Ireland | 1,632,490 | 1,299,020 | -333,470 |
| Australia | 305,677 | 121,682 | -183,995 |
| United States | 248,290 | 128,976 | -119,314 |
| Netherlands | 179,279 | 123,261 | -56,018 |
| China, Hong Kong Special Administrative Region | 80,763 | 9,541 | -71,222 |
| Germany | 66,347 | 23,377 | -42,970 |
| France | 49,057 | 37,384 | -11,673 |
| China | 32,282 | 41,190 | +8,908 |
| Canada | 14,888 | 28,779 | +13,891 |
| Bulgaria | 4,242 | 27,482 | +23,240 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| XI | 194,042 |
| China | 82 |
| Ireland | 74 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| XI | 194,042 | 0 | -194,042 |
| China | 3 | 79 | +76 |
| Ireland | 0 | 74 | +74 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 3,105,012 |
| Air transport | 802,921 |
| Sea transport (not vehicle on ferry) | 562,660 |
| Other | 194,198 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 1,633,901 | 1,471,111 | -162,790 |
| Air transport | 476,034 | 326,887 | -149,147 |
| Sea transport (not vehicle on ferry) | 431,232 | 131,428 | -299,804 |
| Other | 194,045 | 153 | -193,892 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Holyhead | 2,468,410 |
| Felixstowe | 422,803 |
| East Midlands Airport | 292,314 |
| ZLC | 228,532 |
| Liverpool Docks | 205,218 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Holyhead | 1,309,360 | 1,159,050 | -150,310 |
| Felixstowe | 303,619 | 119,184 | -184,435 |
| East Midlands Airport | 212,796 | 79,518 | -133,278 |
| ZLC | 145,206 | 83,326 | -61,880 |
| Liverpool Docks | 138,588 | 66,630 | -71,958 |
| 000 | 194,045 | 153 | -193,892 |
| Dover / Eurotunnel | 113,680 | 39,587 | -74,093 |
| Immingham Docks | 85,425 | 61,197 | -24,228 |
| London Stansted Airport | 101,364 | 38,787 | -62,577 |
| London Heathrow Airport | 8,621 | 92,998 | +84,377 |
Quick facts
HS code: 95030087
Coverage: United Kingdom, most metrics for the last 24 months
Description: Interactive learning devices designed for children, such as tablets or games