Neo Direct Ltd

Neo Direct Ltd is a small, active company based in Leeds, UK, founded fourteen years ago in 2010. With sixteen employees and £2,901,522 in assets, it operates as a solo-founded e-commerce site, selling a range of products including gaming chairs, bar stools, and garden furniture. It’s a real address, and has one director and one owner, Powell Michael. The company regularly imports electrical machinery and equipment, with nineteen months of import activity recorded, the last in March 2025.

The website, Neo Direct, showcases a wide array of home furnishings and appliances, emphasizing unique styles and the latest trends. It’s a comprehensive online store, offering everything from garden furniture to cleaning supplies, and even gaming chairs. The site also highlights a dedicated buying and selling team, efficient warehouse staff, and friendly customer care—all contributing to the company’s service. It’s a great place to shop.

Financially, Neo Direct Ltd presents a mixed picture. While current assets increased by 17% to £2,900,000, net assets only grew by 2.9% to £2,000,000. Bank borrowings increased by 10% to £110,000, and cash reserves decreased by 10% to £1,100,000. Creditors increased by 15% to £780,000. The company meets the criteria for a small business, with turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees. Trade debtors increased significantly by 51%, suggesting potentially delayed customer payments or expanded credit terms. The lack of an auditor mentioned—likely due to being exempt as a small company—means the figures rely on director-reported data.

Overall, Neo Direct Ltd seems to be holding its own, but the slight decrease in cash reserves and the increase in creditors should be monitored. The company’s focus on unique styles and its dedicated team could help it navigate these challenges and continue to grow its online presence.

Registered in England/Wales under the registration number 07439294, with a registered address at LS10 1AW, Leeds, Unit 1a Darnall Works, Butterley Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.