Mirider Limited

Mirider Ltd from Chorley UK: a small, active company founded five years ago, employs 21 people, and holds £1,559,036 in assets. It’s a family business with a solo founder, managed by six directors and six owners. The company regularly imports vehicles, parts, and accessories (excluding trains and trams) – a consistent activity spanning 137 months, with the most recent import in February 2025. Export activity, however, is sporadic, with just one month of exports recorded back in June 2021. Mirider operates from a real address, sharing space with just one other company, and is involved in the manufacture of bicycles and invalid carriages, retail sale of sports goods, fishing gear, camping goods, boats and bicycles.

The company’s website, Primera Sports, is an e-commerce platform specializing in bikes, from road and mountain varieties to electric and hybrid models. It showcases a wide range of brands like Haibike, Scott, Merida, and Pinarello, and offers a variety of services including price matching, interest-free finance, and click-and-collect options. The site is well-designed, with clear product categories, detailed descriptions, and a blog featuring cycling expertise. It even has a physical presence with stores in Bournemouth, and a destination store for HaiBike.

Financially, Mirider Ltd shows some concerning trends. While current assets remain relatively stable at £1.6 million, equity has significantly declined by 47%, dropping to £130,000. Bank borrowings have dramatically increased by 190%, reaching £420,000, and cash reserves have fallen by 76%, leaving just £37,000. The number of employees reported has also decreased by 29%, down to 15. Creditors have increased by 16%, and trade debtors have risen by 11%. The company’s small size—meeting two of three conditions for a small company—helps it remain agile, but the decrease in equity and increase in borrowing suggest potential financial pressure. There’s no auditor mentioned, which is typical for a small, exempt company. It’s likely that the company is facing challenges managing its cash flow, perhaps due to increased competition or changing customer demand, but it's also possible that the increased borrowing is linked to investment in new stock or expansion.

Registered in England/Wales under the registration number 11983977, with a registered address at PR7 5HH, England, Chorley, Disklok House Preston Road, Charnock Richard.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.