Masquerade Limited

Masquerade Ltd from Gosport UK: a small, active company founded 38 years ago, boasts 14 employees and operates from a real address. It’s a family business led by one director and owned by five individuals. Regular importer and exporter of toys, games, and sports equipment, with 185 months of import activity and 44 months of export activity, Masquerade Ltd is a long-standing player in the UK market.

The company, registered as 02053562, operates from Unit E2 Heritage Business Park, Heritage Way, and is involved in the manufacture of other games and toys, n.e.c., within the broader other manufacturing n.e.c. industries. It’s a small company as it met two conditions of three: turnover less than £10.2 million, balance sheet less than £5.1 million, and employees less than 50. The company’s financial data, though unaudited, paints a complex picture.

While cash reserves saw a remarkable 470% increase to £440,000, a significant shift from the previous year, other areas show concerning trends. Accumulated depreciation impairment property plant equipment has decreased by 87%, with furniture fittings experiencing the most substantial drop. Trade creditors have risen sharply by 220%, and other creditors have surged by an astounding 860%. The company's net assets, however, increased by 21% to £690,000. Bank borrowings have also increased, reaching £29,000.

The company’s reliance on retained earnings, which grew to £690,000, suggests a focus on reinvesting profits rather than distributing them as dividends. The decrease in property plant equipment by 22% could be due to asset disposals or depreciation. The increase in trade debtors by 3% suggests a possible delay in customer payments. The lack of a mentioned auditor is consistent with the company’s status as a small entity exempt from an audit.

Despite the mixed financial signals, Masquerade Ltd’s longevity and consistent import/export activity demonstrate its resilience. The company’s family ownership and focus on toys, games, and sports equipment suggest a niche market strategy. The recent acquisition by Outset Media Corporation, as stated in the financial report, could bring new investment and strategic direction, though the long-term impact remains to be seen.

Registered in England/Wales under the registration number 02053562, with a registered address at PO12 4BG, England, Gosport, Unit E2 Heritage Business Park, Heritage Way.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.