Import/export HS code 950440: Playing cards
All types of playing cards for games and entertainment
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| United States | 123,257,962 |
| Japan | 46,651,513 |
| France | 27,009,749 |
| China | 25,185,493 |
| Belgium | 20,010,588 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| United States | 39,241,633 | 84,016,329 | +44,774,696 |
| Japan | 17,830,452 | 28,821,061 | +10,990,609 |
| France | 13,681,618 | 13,328,131 | -353,487 |
| China | 13,056,815 | 12,128,678 | -928,137 |
| Belgium | 9,524,519 | 10,486,069 | +961,550 |
| Netherlands | 6,843,244 | 11,658,070 | +4,814,826 |
| Germany | 4,145,867 | 4,584,284 | +438,417 |
| Czechia | 3,798,680 | 1,011,680 | -2,787,000 |
| China, Hong Kong Special Administrative Region | 1,766,157 | 1,853,066 | +86,909 |
| Canada | 76,824 | 3,220,060 | +3,143,236 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| United States | 124,662,786 |
| Japan | 49,795,120 |
| China | 38,177,840 |
| Netherlands | 26,548,011 |
| Belgium | 26,446,262 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| United States | 43,834,694 | 80,828,092 | +36,993,398 |
| Japan | 18,417,717 | 31,377,403 | +12,959,686 |
| China | 17,276,255 | 20,901,585 | +3,625,330 |
| Netherlands | 8,800,026 | 17,747,985 | +8,947,959 |
| Belgium | 12,417,018 | 14,029,244 | +1,612,226 |
| Czechia | 3,901,247 | 2,997,614 | -903,633 |
| Germany | 3,586,819 | 1,466,204 | -2,120,615 |
| Poland | 2,781,049 | 1,201,896 | -1,579,153 |
| Viet Nam | 1,355,119 | 1,751,928 | +396,809 |
| South Korea | 424,087 | 2,156,888 | +1,732,801 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 103 |
| Outer London - West and North West | 54 |
| Inner London - East | 50 |
| Greater Manchester | 41 |
| Berkshire, Buckinghamshire and Oxfordshire | 31 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 58 | 71 | +13 |
| Outer London - West and North West | 36 | 41 | +5 |
| Inner London - East | 38 | 35 | -3 |
| Greater Manchester | 22 | 27 | +5 |
| Berkshire, Buckinghamshire and Oxfordshire | 19 | 21 | +2 |
| Surrey, East and West Sussex | 19 | 20 | +1 |
| Kent | 17 | 16 | -1 |
| West Midlands | 14 | 15 | +1 |
| West Yorkshire | 14 | 14 | +0 |
| Bedfordshire and Hertfordshire | 13 | 11 | -2 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 132,499,070 |
| Roll on Roll off (RORO) | 92,308,772 |
| Air transport | 73,813,382 |
| Other | 3,951,907 |
| Road transport | 1,845,787 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 44,463,861 | 88,035,209 | +43,571,348 |
| Roll on Roll off (RORO) | 46,641,318 | 45,667,454 | -973,864 |
| Air transport | 25,740,824 | 48,072,558 | +22,331,734 |
| Other | 2,303,622 | 1,648,285 | -655,337 |
| Road transport | 547,061 | 1,298,726 | +751,665 |
| Rail transport | 0 | 62,216 | +62,216 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Southampton | 101,110,243 |
| Dover | 47,442,186 |
| London Heathrow Airport | 34,325,925 |
| Eurotunnel | 25,059,821 |
| London Stansted Airport | 21,277,845 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Southampton | 29,245,531 | 71,864,712 | +42,619,181 |
| Dover | 22,279,091 | 25,163,095 | +2,884,004 |
| London Heathrow Airport | 13,139,385 | 21,186,540 | +8,047,155 |
| Eurotunnel | 9,955,167 | 15,104,654 | +5,149,487 |
| London Stansted Airport | 7,476,529 | 13,801,316 | +6,324,787 |
| Felixstowe | 8,391,220 | 7,607,036 | -784,184 |
| London Gateway Port | 6,664,261 | 4,764,944 | -1,899,317 |
| East Midlands Airport | 2,184,539 | 8,247,566 | +6,063,027 |
| London | 5,961,368 | 2,797,452 | -3,163,916 |
| Harwich | 4,384,851 | 266,452 | -4,118,399 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Retail trade, except of motor vehicles and motorcycles | 289 |
| Wholesale trade, except of motor vehicles and motorcycles | 175 |
| Office administrative, office support and other business support activities | 40 |
| Publishing activities | 32 |
| Other manufacturing | 23 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-01 | 116 |
| 2025-11 | 121 |
| 2025-10 | 129 |
| 2025-09 | 138 |
| 2025-08 | 104 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| ESDEVIUM GAMES LIMITED | 120 |
| HAY HOUSE UK LIMITED | 114 |
| PALADONE PRODUCTS LIMITED | 98 |
| USBORNE PUBLISHING LIMITED | 88 |
| ABRAMS & CHRONICLE BOOKS LIMITED | 82 |
| THE BOOK DEPOSITORY LIMITED | 77 |
| MATTEL EUROPA B.V. | 74 |
| SQUARE ENIX LIMITED | 68 |
| TALLON INTERNATIONAL LIMITED | 66 |
| FRASERS GROUP TRADING LIMITED | 62 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 206 |
| 0-1m | 193 |
| 54m+ | 132 |
| 15m-54m | 62 |
| Other | 62 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| United States | 19,842,997 |
| Ireland | 8,048,040 |
| Australia | 7,442,086 |
| France | 4,036,277 |
| Germany | 3,762,202 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| United States | 7,079,144 | 12,763,853 | +5,684,709 |
| Ireland | 3,160,777 | 4,887,263 | +1,726,486 |
| Australia | 3,746,926 | 3,695,160 | -51,766 |
| France | 1,838,690 | 2,197,587 | +358,897 |
| Germany | 1,550,238 | 2,211,964 | +661,726 |
| Canada | 686,278 | 2,234,957 | +1,548,679 |
| Netherlands | 625,108 | 1,484,613 | +859,505 |
| Malaysia | 557,884 | 918,170 | +360,286 |
| United Arab Emirates | 343,562 | 932,238 | +588,676 |
| Switzerland | 510,204 | 743,901 | +233,697 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| China | 25,409 |
| XI | 17,969 |
| Germany | 1,998 |
| Ireland | 1,818 |
| Poland | 54 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 9,645 | 15,764 | +6,119 |
| XI | 17,939 | 30 | -17,909 |
| Germany | 1,998 | 0 | -1,998 |
| Ireland | 418 | 1,400 | +982 |
| Poland | 54 | 0 | -54 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Air transport | 38,512,333 |
| Roll on Roll off (RORO) | 22,425,611 |
| Sea transport (not vehicle on ferry) | 4,606,394 |
| Road transport | 100,396 |
| Other | 52,805 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Air transport | 13,905,391 | 24,606,942 | +10,701,551 |
| Roll on Roll off (RORO) | 8,276,525 | 14,149,086 | +5,872,561 |
| Sea transport (not vehicle on ferry) | 2,850,229 | 1,756,165 | -1,094,064 |
| Road transport | 100,396 | 0 | -100,396 |
| Other | 32,595 | 20,210 | -12,385 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| London Heathrow Airport | 19,110,652 |
| East Midlands Airport | 10,362,329 |
| Dover / Eurotunnel | 9,642,776 |
| Holyhead | 7,044,097 |
| London Stansted Airport | 5,214,286 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| London Heathrow Airport | 6,038,810 | 13,071,842 | +7,033,032 |
| East Midlands Airport | 4,793,027 | 5,569,302 | +776,275 |
| Dover / Eurotunnel | 4,427,468 | 5,215,308 | +787,840 |
| Holyhead | 2,445,120 | 4,598,977 | +2,153,857 |
| London Stansted Airport | 1,371,724 | 3,842,562 | +2,470,838 |
| ZLC | 1,603,359 | 1,341,320 | -262,039 |
| Dover | 422,428 | 2,415,903 | +1,993,475 |
| Southampton | 581,998 | 967,201 | +385,203 |
| Liverpool Docks | 1,077,922 | 454,167 | -623,755 |
| London Gateway Port | 1,002,537 | 225,650 | -776,887 |
Quick facts
HS code: 950440
Coverage: United Kingdom, most metrics for the last 24 months
Description: All types of playing cards for games and entertainment