Import/export HS code 950440: Playing cards
All types of playing cards for games and entertainment
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| United States | 119,629,730 |
| Japan | 43,131,697 |
| France | 28,260,991 |
| China | 23,942,751 |
| Belgium | 19,505,858 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| United States | 39,481,789 | 80,147,941 | +40,666,152 |
| Japan | 16,111,251 | 27,020,446 | +10,909,195 |
| France | 14,389,732 | 13,871,259 | -518,473 |
| China | 12,957,745 | 10,985,006 | -1,972,739 |
| Belgium | 9,606,467 | 9,899,391 | +292,924 |
| Netherlands | 6,475,398 | 11,224,750 | +4,749,352 |
| Germany | 3,869,585 | 4,549,939 | +680,354 |
| Czechia | 4,983,804 | 1,040,285 | -3,943,519 |
| China, Hong Kong Special Administrative Region | 1,763,675 | 1,807,763 | +44,088 |
| Ireland | 1,343,451 | 1,394,492 | +51,041 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| United States | 122,124,435 |
| Japan | 45,590,315 |
| China | 37,255,984 |
| Netherlands | 26,105,710 |
| Belgium | 25,178,677 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| United States | 45,856,473 | 76,267,962 | +30,411,489 |
| Japan | 16,573,405 | 29,016,910 | +12,443,505 |
| China | 17,031,610 | 20,224,374 | +3,192,764 |
| Netherlands | 8,530,023 | 17,575,687 | +9,045,664 |
| Belgium | 11,539,041 | 13,639,636 | +2,100,595 |
| Czechia | 3,882,262 | 3,011,767 | -870,495 |
| Germany | 4,672,032 | 1,445,622 | -3,226,410 |
| Poland | 2,919,598 | 1,150,452 | -1,769,146 |
| Spain | 1,139,843 | 1,036,423 | -103,420 |
| South Korea | 410,268 | 1,731,777 | +1,321,509 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 106 |
| Outer London - West and North West | 52 |
| Inner London - East | 48 |
| Greater Manchester | 37 |
| Berkshire, Buckinghamshire and Oxfordshire | 30 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 62 | 71 | +9 |
| Outer London - West and North West | 35 | 39 | +4 |
| Inner London - East | 35 | 34 | -1 |
| Greater Manchester | 23 | 23 | +0 |
| Berkshire, Buckinghamshire and Oxfordshire | 20 | 20 | +0 |
| Surrey, East and West Sussex | 19 | 20 | +1 |
| Bedfordshire and Hertfordshire | 16 | 11 | -5 |
| Kent | 15 | 15 | +0 |
| West Midlands | 14 | 15 | +1 |
| West Yorkshire | 15 | 13 | -2 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 125,801,399 |
| Roll on Roll off (RORO) | 93,781,217 |
| Air transport | 67,900,934 |
| Other | 4,015,331 |
| Road transport | 1,769,127 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 44,716,836 | 81,084,563 | +36,367,727 |
| Roll on Roll off (RORO) | 48,466,388 | 45,314,829 | -3,151,559 |
| Air transport | 23,743,954 | 44,156,980 | +20,413,026 |
| Other | 2,251,360 | 1,763,971 | -487,389 |
| Road transport | 472,979 | 1,296,148 | +823,169 |
| Rail transport | 0 | 62,216 | +62,216 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Southampton | 96,243,918 |
| Dover | 49,020,156 |
| London Heathrow Airport | 31,772,347 |
| Eurotunnel | 25,408,952 |
| London Stansted Airport | 19,257,708 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Southampton | 29,279,742 | 66,964,176 | +37,684,434 |
| Dover | 24,099,901 | 24,920,255 | +820,354 |
| London Heathrow Airport | 11,805,149 | 19,967,198 | +8,162,049 |
| Eurotunnel | 9,817,598 | 15,591,354 | +5,773,756 |
| London Stansted Airport | 7,051,456 | 12,206,252 | +5,154,796 |
| Felixstowe | 8,578,771 | 6,333,694 | -2,245,077 |
| London Gateway Port | 6,791,265 | 5,109,899 | -1,681,366 |
| East Midlands Airport | 2,149,072 | 7,244,402 | +5,095,330 |
| London | 5,924,850 | 2,845,151 | -3,079,699 |
| Harwich | 4,382,636 | 264,368 | -4,118,268 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Retail trade, except of motor vehicles and motorcycles | 271 |
| Wholesale trade, except of motor vehicles and motorcycles | 176 |
| Office administrative, office support and other business support activities | 41 |
| Publishing activities | 31 |
| Other manufacturing | 24 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2025-11 | 119 |
| 2025-10 | 128 |
| 2025-09 | 138 |
| 2025-08 | 104 |
| 2025-07 | 96 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| ESDEVIUM GAMES LIMITED | 119 |
| HAY HOUSE UK LIMITED | 113 |
| PALADONE PRODUCTS LIMITED | 97 |
| USBORNE PUBLISHING LIMITED | 87 |
| ABRAMS & CHRONICLE BOOKS LIMITED | 82 |
| THE BOOK DEPOSITORY LIMITED | 77 |
| MATTEL EUROPA B.V. | 73 |
| SQUARE ENIX LIMITED | 67 |
| TALLON INTERNATIONAL LIMITED | 66 |
| SPORTSDIRECT.COM RETAIL LIMITED | 62 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 205 |
| 0-1m | 186 |
| 54m+ | 133 |
| 15m-54m | 62 |
| Other | 54 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| United States | 19,120,332 |
| Ireland | 7,581,055 |
| Australia | 7,486,770 |
| Germany | 3,916,275 |
| France | 3,905,561 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| United States | 6,723,257 | 12,397,075 | +5,673,818 |
| Ireland | 3,071,094 | 4,509,961 | +1,438,867 |
| Australia | 3,931,398 | 3,555,372 | -376,026 |
| Germany | 1,724,978 | 2,191,297 | +466,319 |
| France | 1,534,770 | 2,370,791 | +836,021 |
| Canada | 475,064 | 2,383,501 | +1,908,437 |
| Netherlands | 616,456 | 1,281,665 | +665,209 |
| Malaysia | 430,695 | 978,092 | +547,397 |
| Switzerland | 486,823 | 707,100 | +220,277 |
| United Arab Emirates | 346,922 | 817,103 | +470,181 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| China | 25,888 |
| XI | 19,724 |
| XU | 5,640 |
| Germany | 1,998 |
| Ireland | 1,818 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 7,623 | 18,265 | +10,642 |
| XI | 19,691 | 33 | -19,658 |
| XU | 2,573 | 3,067 | +494 |
| Germany | 1,998 | 0 | -1,998 |
| Ireland | 418 | 1,400 | +982 |
| Poland | 54 | 0 | -54 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Air transport | 36,815,243 |
| Roll on Roll off (RORO) | 21,509,093 |
| Sea transport (not vehicle on ferry) | 4,851,122 |
| Road transport | 106,177 |
| Other | 55,122 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Air transport | 13,076,320 | 23,738,923 | +10,662,603 |
| Roll on Roll off (RORO) | 8,344,820 | 13,164,273 | +4,819,453 |
| Sea transport (not vehicle on ferry) | 2,899,100 | 1,952,022 | -947,078 |
| Road transport | 106,177 | 0 | -106,177 |
| Other | 32,357 | 22,765 | -9,592 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| London Heathrow Airport | 17,868,467 |
| East Midlands Airport | 10,114,347 |
| Dover / Eurotunnel | 9,865,189 |
| Holyhead | 6,564,353 |
| London Stansted Airport | 5,189,027 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| London Heathrow Airport | 6,055,838 | 11,812,629 | +5,756,791 |
| East Midlands Airport | 4,309,573 | 5,804,774 | +1,495,201 |
| Dover / Eurotunnel | 4,643,308 | 5,221,881 | +578,573 |
| Holyhead | 2,439,829 | 4,124,524 | +1,684,695 |
| London Stansted Airport | 1,108,378 | 4,080,649 | +2,972,271 |
| ZLC | 1,519,924 | 1,298,498 | -221,426 |
| Dover | 372,007 | 2,188,600 | +1,816,593 |
| Liverpool Docks | 1,103,762 | 577,929 | -525,833 |
| Southampton | 689,506 | 964,029 | +274,523 |
| London Gateway Port | 806,465 | 401,629 | -404,836 |
Quick facts
HS code: 950440
Coverage: United Kingdom, most metrics for the last 24 months
Description: All types of playing cards for games and entertainment