Hiroboy Limited

Hiroboy Ltd, based in Cheltenham, UK, is a small, active company founded ten years ago in 2014. Employing just four people, it holds £441,063 in assets and operates from a real address within the Astwood Business Centre. The business is led by a single director and owner, who also serves as the solo founder. Hiroboy Ltd runs an e-commerce site specializing in model cars and bike kits, boasting a stellar 5.0 Google rating from 45 reviews. It regularly imports toys, games, and sports equipment—a consistent activity over the past 41 months, with the most recent import in June 2024. Exports, however, are infrequent, limited to soaps, cleaning products, and waxes just once in April 2017.

The Hiroboy website showcases a diverse range of model kits, paints, and accessories catering to hobbyists. It highlights brands like Alpha Models, Tamiya, and Zero Paints, offering everything from full resin model kits to specialized tools and detailing parts. The site’s layout is clean and user-friendly, with clear categories and a prominent search function. It also includes a newsletter signup and a “contact us” section, reinforcing its commitment to customer service.

Financially, Hiroboy Ltd presents a mixed picture. Accumulated amortisation of intangible assets increased by 12%, while depreciation of property, plant, and equipment rose 17%. Advances to directors, however, saw a dramatic 7,100% increase, jumping to £250,000—a notable shift. Cash bank holdings decreased by 50%, falling to £120,000, and corporation tax payable increased by 130%. Creditors also ballooned, rising by 250% to £120,000, while debtors surged by an astounding 2,400%. Equity, however, grew by 7.1%, reaching £330,000. The company’s small size (meeting two of three criteria for being a small company) helps it remain agile, but the significant increase in advances to directors and the decline in cash reserves are worth noting. The company is exempt from an audit, so the figures are unaudited.

In short, Hiroboy Ltd appears to be a thriving e-commerce business with a strong reputation, but the recent financial trends suggest it’s burning through cash at a faster rate. The company's ability to manage its cash flow and maintain its growth trajectory will be crucial in the coming months.

Registered in England/Wales under the registration number 09279314, with a registered address at GL51 0TF, United Kingdom, Cheltenham, Gloucestershire, A1 Astwood Business Centre, Staverton Connection.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.