Genuine Centre Ltd

Genuine Centre Ltd, based in Preston, UK, is a small, active company founded thirteen years ago. Employing thirteen people and holding £1,310,485 in assets, it operates a real address and is overseen by two directors and one owner. The company boasts an e-commerce site and a Google rating of 2.0 from nine reviews. It’s a regular importer of electrical machinery and equipment, with 135 months of import activity recorded, and has recently started exporting, with five months of activity.

The company’s website, Genuine Centre, positions itself as Europe's premier multibrand distributor of electronics, specializing in batteries and phone accessories. It emphasizes fast delivery, competitive pricing, and a wide selection of well-known brands like Energizer, Duracell, and Varta. The site also highlights dropshipping services and a large purchasing volume, facilitating rapid order processing. The website clearly aims to be a B2B supplier for existing clients.

Financially, Genuine Centre Ltd shows some concerning trends. Current assets have decreased by 25%, falling to £1,300,000, while net assets have plummeted 61%, settling at £450,000. Bank borrowings have increased significantly, jumping 71% to £180,000, and cash reserves have dropped 56% to £310,000. Trade debtors have also seen a sharp decline, decreasing by 71% to £92,000. While creditors have decreased by 45%, it's not enough to offset the larger declines. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the substantial drop in equity raises questions about its financial health. As a small company, it’s exempt from an audit, and the figures are unaudited.

The company’s recent increase in loans from directors, rising by 500% to £85,000, suggests a reliance on personal investment to maintain operations. While the company’s website and product range appear well-established, the financial data indicates a period of strain and a need for careful management.

Registered in England/Wales under the registration number 07836504, with a registered address at PR1 5DL, England, Preston, Unit A2, Harrison Trading Estate, Longworth Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.