Character Kingdom Limited

Character Kingdom Ltd, hailing from Hemel Hempstead, UK, is a small, family business with an active status. Established 29 years ago in 1995, it employs 48 people and holds £3,150,903 in assets. The company is led by three directors and owned by two individuals. It regularly imports toys, games, and sports equipment (8 months) and exports miscellaneous manufactured goods (3 months).

The company’s website, Character Toys, showcases a wide range of products, from Doctor Who merchandise to Teenage Mutant Ninja Turtles figures. It's clearly an e-commerce operation, with a focus on online sales and a user-friendly shopping cart. The site emphasizes secure payments, free delivery for orders over £20, and responsive customer support—all hallmarks of a modern online retailer. It even has a blog section, suggesting a desire to engage customers and build brand authority.

Financially, Character Kingdom Ltd’s numbers present a mixed picture. While current assets increased by a modest 7.3% to £3.2 million, equity surged a substantial 42% to £2.5 million. This is a positive sign, indicating improved profitability or increased investment. However, bank borrowings increased, and cash reserves declined by a significant 13%, dropping to £1.3 million. Trade debtors also rose, suggesting potential issues with customer payments. Despite these fluctuations, the company meets the criteria for a small business, with turnover under £10.2 million, assets under £5.1 million, and fewer than 48 employees. The unaudited financial statements, lacking an auditor's stamp, rely on director-reported data.

The company's significant increase in equity, despite declining cash reserves, suggests that Character Kingdom Ltd may be reinvesting profits back into the business, perhaps expanding its product lines or improving its online platform. The rise in trade debtors, however, warrants attention—it could indicate a need to tighten credit terms or improve collection efforts. Overall, Character Kingdom Ltd appears to be a resilient small business navigating the challenges of a competitive e-commerce market.

Registered in England/Wales under the registration number 03079313, with a registered address at HP2 7EP, United Kingdom, Hemel Hempstead, Unit 10 Maxted Park Maxted Road, Maxted Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.