A Reeve Performance Limited

A Reeve Performance Limited, based in King’s Lynn, UK, is a small, active family business founded ten years ago. Employing seven people, the company holds £100,612 in assets and operates from a real address shared by six other businesses. Two directors and two owners manage the company, which boasts a 4.0 Google rating from 148 reviews. A Reeve Performance is a regular importer of vehicles, parts, and accessories, with 14 months of import activity recorded, the latest in January 2025.

The company’s website showcases a specialist servicing and performance tuning operation, catering to BMW, Audi, Porsche, and MINI vehicles. Services range from routine maintenance and wheel alignment to dyno power runs, ECU tuning, and even custom builds. The site also features a comprehensive online shop with a wide range of parts and accessories, categorized by car brand and component type. It’s clear A Reeve Performance is more than just a garage; it’s a destination for car enthusiasts seeking expert care and performance upgrades. The website's extensive product listings and detailed service descriptions suggest a strong focus on e-commerce, though the emphasis on personal consultation and bespoke solutions hints at a blend of online and offline sales.

Financially, A Reeve Performance Limited’s report paints a mixed picture. Accumulated depreciation has increased significantly, jumping from £4,600 to £15,000 – a 230% increase. Bank borrowings have also risen, with overdrafts and non-financial instruments reaching £24,000, up from £40,000. Cash reserves have taken a hit, falling 73% to just £6,800. Creditors have also increased, reaching £510,000. Despite these challenges, debtors have increased by 73%, suggesting improved sales. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the decline in equity raises concerns. The report is unaudited, relying on director-reported data.

Overall, A Reeve Performance Limited appears to be navigating a period of financial strain, although its strong online presence and reputation for expertise suggest potential for future growth. The company's focus on specialist services and performance upgrades, combined with its family-run nature, could provide a competitive edge in a crowded market.

Registered in England/Wales under the registration number 09601838, with a registered address at PE30 1ET, England, King's Lynn, Norfolk, 11 King Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.