Willow Direct Limited

Willow Direct Limited, based in Matlock, UK, is a small, active company established fifteen years ago. With thirteen employees and assets totaling £1,332,624, it operates from a real address and is overseen by two directors and a single owner. The company regularly imports and exports straw or plaiting material products, with nineteen months of import activity and nine months of export activity recorded.

The company’s website showcases a vast range of wicker baskets, hampers, and storage solutions, catering to both retail and wholesale customers. It’s clear that Willow Direct operates primarily as a wholesale supplier, offering a wide selection of empty hampers, packing trays, wooden boxes, and other related items. The site also highlights bespoke services, allowing customers to personalize items with logos and designs. It’s not an e-commerce site in the traditional sense, but rather a catalog and order portal for businesses.

Financially, Willow Direct’s report reveals some interesting trends. Current assets decreased by 9.4% to £1,300,000, while net assets remained stable at £1,300,000. Bank borrowings decreased by 18%, reaching £350,000, and cash reserves fell 55% to £38,000. Creditors also decreased by 15%, suggesting better debt management. The company meets the criteria for a small company, with turnover under £10.2m, assets under £5.1m, and fewer than 50 employees. No auditor is mentioned, which is likely due to its small size and exemption from audit requirements.

The decline in cash reserves is a point of note, although the stable net assets suggest a solid foundation. The increase in trade debtors by 53% could indicate expanding credit terms or delayed customer payments, which may require close monitoring. Overall, Willow Direct Limited appears to be a financially stable, albeit small, company navigating the challenges of a competitive market.

Registered in England/Wales under the registration number 07162017, with a registered address at DE4 4FY, England, Matlock, Willow Direct Limited Ravenstor Road, Wirksworth.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.