Swimzi Limited

Swimzi Ltd, based in Loughborough, UK, is a small, active company founded nine years ago. With twelve employees and £303,357 in assets, it’s a well-established player in the outdoor aquatics fashion apparel market. The company boasts a perfect 5.0 Google rating from a single review, a testament to its customer service. It operates with three directors and one owner, and has a real registered address. Swimzi regularly imports clothing and accessories (excluding knitted or crocheted items) – 26 months of import activity were recorded, with the latest in December 2024 – and exports headgear and accessories, with four months of export activity, the last in January 2023.

The company’s website, Swimzi.co.uk, is a fully-fledged e-commerce platform. It’s clear that the business is built around online retail, offering a wide range of products, from onesies and swimwear to bottles, bags, and even custom teamwear. The site is well-designed and user-friendly, with clear product categories, detailed descriptions, and a loyalty points programme to encourage repeat purchases. It’s a modern, digitally-driven business, catering to a global audience with worldwide shipping.

Financially, Swimzi Ltd’s recent performance shows some concerning trends. While the company remains small (meeting two of three criteria for a small company), net assets have plummeted to -£62,000, a significant reversal from the previous year's £59,000. Cash bank on hand has also decreased by 15%, falling to £130,000. Trade debtors have decreased by 54%, while creditors have fallen by 53%, suggesting better debt management. However, the average number of employees has also decreased by 25%, dropping to just nine. The company’s unaudited financial statements, prepared in accordance with the small companies regime, don’t mention an auditor.

In conclusion, Swimzi Ltd appears to be facing financial challenges despite its strong online presence and positive customer reviews. The decrease in employee numbers and the negative equity suggest the company may be burning through cash, although improved debt management is a positive sign. Whether Swimzi can navigate these pressures and sustain its growth remains to be seen.

Registered in England/Wales under the registration number 09919466, with a registered address at LE12 8LP, England, Loughborough, Unit 4n Sileby Road, Barrow Upon Soar.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.