Custom Cruisers Limited

Custom Cruisers Ltd, based in Derbyshire, UK, is a small, active company founded 27 years ago in 1998. With just three employees and £98,624 in assets, it’s a solo-founded operation run by two directors and a single owner. The company operates from a real address and has been importing vehicles, parts, and accessories (excluding trains and trams) for 12 months, with the last import in April 2023. It also exports machinery, boilers, and mechanical appliances for four months, with the last export in June 2023.

The company’s website, Custom Cruisers, is a comprehensive online store specializing in motorcycle parts and accessories for a wide range of brands, including Harley Davidson, Triumph, Honda, and many more. It caters to both Metric and Harley Davidson motorcycles, offering everything from wind shields and exhausts to saddlebags and custom accessories. The site even features a showroom tour and a social media feed, highlighting daily updates and exclusive offers. The site also lists Zodiac Harley Davidson parts on the left side.

Financially, Custom Cruisers Ltd shows a mixed picture. Cash bank on hand decreased by 18% to £3,900, while creditors increased by 24% to £130,000. Trade debtors increased by 240% to -£1,300. Net assets and liabilities decreased by 43% to -£44,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it stay agile, but the decrease in equity raises questions. The company’s net current assets and liabilities increased by 570%. The company’s accounts are unaudited, likely due to its status as a small company.

Despite these financial pressures, Custom Cruisers Ltd appears to be a well-established online retailer with a loyal customer base. The company’s focus on niche motorcycle parts and accessories, combined with its comprehensive website and social media presence, positions it for continued success—though careful management of its finances will be key.

Registered in England/Wales under the registration number 03510929, with a registered address at DE55 1LA, Derbyshire, 65 Main Road, Leabrooks.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.