Vitamasques Ltd

Vitamasques Ltd is a small, active company based in London, UK, founded six years ago in 2018. With £6,931,550 in assets and a real registered address, it employs six people and is led by two directors and one owner, Hasan Majid. The company operates an e-commerce site specializing in skincare, offering a range of products from cleansers and serums to masks and patches. It regularly imports paper and paperboard products (four months of activity) and exports essential oils and perfumes (three months of activity).

The company’s website, Vitamasques, showcases a vibrant brand focused on affordable and effective skincare. It emphasizes free shipping over £30 and offers a variety of product bundles and sets. The site’s clean design and user-friendly navigation highlight its commitment to a seamless online shopping experience. The site also features a blog with skincare tips and product recommendations, reinforcing its position as a skincare expert.

Financially, Vitamasques Ltd presents a mixed picture. While cash reserves increased significantly by 460%, reaching £340,000, net assets declined by 4.4% to £1.1 million. Creditors increased by 25%, reaching £5.8 million, suggesting a reliance on trade credit. Trade debtors, however, decreased by 39%, indicating improved collection practices. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the decrease in equity warrants further investigation. There's no mention of an auditor, likely due to the company’s exemption as a small entity.

Overall, Vitamasques Ltd appears to be navigating a period of growth and change. While the increase in cash reserves is encouraging, the rise in creditors and decrease in equity suggest a need for careful financial management. The company’s focus on its e-commerce platform and customer engagement should help it sustain its momentum, but a close eye on its financial health is essential.

Registered in England/Wales under the registration number 11310462, with a registered address at W1H 5JD, United Kingdom, London, 50 Molyneux Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.