Trace Publicity Ltd

Trace Publicity Ltd, based in London, UK, is a small, active company established fifteen years ago in 2009. Employing thirty-two people and holding assets of £1,894,869, it operates from a real address in Farringdon. The company is led by three directors and one owner, Lian Hirst. It regularly imports essential oils and perfumes (eight months of activity, latest in May 2024) but exports optical and medical tools and devices irregularly (just one month of activity, latest in October 2024).

The company’s website highlights its focus on “authentic integrated communication strategies” and influencer marketing, catering to a range of clients. It positions itself as a leader in its field, offering bespoke brand strategies and experiential events, alongside AI creative and out-of-home campaigns. The site includes contact information for new business and career inquiries, as well as links to its social media presence.

Financially, Trace Publicity Ltd has experienced some mixed trends. Cash bank on hand has decreased by 27% to £750,000, while current assets have fallen by 18% to £1,900,000. Trade debtors have seen a significant drop of 28%, falling to £880,000, which could indicate improved collection rates. However, deferred income has plummeted by 39%, dropping to £680,000. Creditors have increased by 63%, reaching £34,000, and net losses deepened to -£23,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the decline in deferred income and increase in creditors suggests potential cash flow pressures. As a small company, it is exempt from an audit, so the figures are unaudited.

Registered in England/Wales under the registration number 07090358, with a registered address at EC1R 5DX, United Kingdom, London, 8-14 Vine Hill.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.