Smileyworld Limited

Smileyworld Ltd from London UK: a small, family business, is active and celebrating 28 years since its founding. Employing 27 people, the company holds assets totaling £13,014,993. With two directors and two owners, Smileyworld operates from a real address and regularly imports clothing and accessories (excluding knitted or crocheted items) – 10 months of activity recorded, with the latest in December 2023. Export activity is less frequent, just two months of exporting clothing and accessories, with the last operation in September 2024.

The company’s website showcases a vibrant collection of SmileyWorld merchandise, collaborating with brands like Adidas to create apparel and accessories. The site emphasizes positivity and self-expression, with sections dedicated to the brand's story, collaborations, and a "Happier Schools Project." The online store is clearly the primary revenue driver, offering a wide range of products from clothing to accessories, and even a collection for kids.

Financially, Smileyworld Ltd’s recent performance presents a mixed picture. While net assets increased by 12%, reaching £6.5 million, cash reserves have seen a significant drop – 1700% decrease to £3.7 million. Bank borrowings have vanished completely, which is a positive sign. Creditors have also increased substantially by 24%, which could indicate increased investment in inventory or expansion. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the sharp decrease in cash reserves warrants attention. The accounts are unaudited, and no auditor is mentioned.

Overall, Smileyworld Ltd appears to be navigating a period of change. While the brand’s online presence is strong and collaborations are ongoing, the financial data suggests a need for careful cash flow management.

Registered in England/Wales under the registration number 03251952, with a registered address at SE1 0QL, England, London, 120-122 Webber Street.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.