Purity Soft Drinks Limited

Purity Soft Drinks Ltd, based in the West Midlands, UK, is a well-established company with a rich history spanning 85 years. Holding company status and an active trading status, it employs 58 people and boasts assets of £17,761,626. With two directors and one owner, the company maintains a real address and enjoys a stellar 5.0-star Google rating based on six reviews. While it irregularly imports electrical machinery and equipment (last import in August 2024), its core business revolves around regularly exporting drinks, alcohol, and vinegar (last export in October 2023).

The company’s website paints a picture of a modern, vibrant brand focused on natural refreshment. Purity Soft Drinks manufactures branded soft drinks for both retail and foodservice sectors, with a particular emphasis on its Juice Burst and firefly ranges. The site highlights a commitment to quality, sustainability, and customer relationships, showcasing new product launches, awards, and even a marketing campaign. It's clear the company is actively engaging with its audience and investing in brand development.

Financially, Purity Soft Drinks Ltd shows a mixed picture. Current assets have increased by 10% to £18 million, which is good news, but bank borrowings have risen by 13% to £1.3 million. Creditors have also increased by 16% to £4.7 million, suggesting a need to manage debt effectively. The company’s size (meeting two of three criteria for a large company) allows for agility, but the increase in borrowing warrants attention. Staff costs have increased by 8.2% to £3.3 million, and net losses have deepened by 22% to -£1.5 million. While the company’s Aurora Topco 1 Ltd ownership is listed, no auditor is mentioned, meaning the financial statements are unaudited.

The company’s irregular import activity and focus on export markets suggest a strategy of diversifying revenue streams. While the company’s financial performance isn't uniformly positive, its strong brand reputation, active marketing efforts, and commitment to natural ingredients position it for continued success – although careful management of debt will be crucial.

Registered in England/Wales under the registration number 00358349, with a registered address at WS10 0BU, West Midlands, Mounts Road, Wednesbury.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.