Only Branded Limited

Only Branded Limited, based in Ilford, UK, is a small, active company founded eight years ago in 2017. With 18 employees and £8,120,218 in assets, it operates from a real address and is led by a single director and owner, who is also the solo founder. The company has a low Google rating of 1.0 based on 24 reviews. It’s a regular importer of electrical machinery and equipment, with 109 months of import activity recorded, the last in January 2025.

The company’s website, Only Branded, functions as an e-commerce store, selling popular brands like Garmin, Google, Fitbit, and Lenovo. It offers a range of products, from smartwatches and fitness trackers to smartphones and tablets. The site emphasizes competitive pricing, claiming to be cheaper than eBay and Amazon, and features a mailing list signup and a simple cart system. It's clear the business is focused on online retail, with a straightforward product presentation and a focus on quick view and add-to-cart functionality.

Financially, Only Branded Limited presents a mixed picture. Cash bank on hand has plummeted by a staggering 95%, dropping to just £70,000. Creditors have risen by 14% to £7,900,000, and other creditors have increased significantly by 99% to £3,200,000. Trade debtors have also increased by 14% to £1,800,000. However, current assets have also increased by 14% to £8,100,000. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 100 employees) helps it stay agile, but the large increase in creditors and the sharp decrease in cash reserves suggests it may be burning through money. The company’s unaudited accounts, prepared using VT Final Accounts software, do not mention an auditor. The company’s equity has only increased slightly, by 7.6%, which is not enough to offset the increase in liabilities.

Registered in England/Wales under the registration number 10719220, with a registered address at IG2 7SZ, England, Ilford, 45 Aldborough Road North.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.