Heaven Apparel Limited

Heaven Is Hell Apparel UK, based in Hove, is a small, active company founded nine years ago. With five employees and £123,624 in assets, it operates from a virtual address – a detail worth noting as 125 companies share the same location. The business is led by one director and has two owners, and runs an e-commerce site. It regularly imports clothing and accessories (excluding knitted or crocheted items) – 109 months of import activity recorded – and has exported a smaller amount, just three months worth.

The website, HeavenIsHell.co.uk, showcases a range of clothing, including t-shirts, hoodies, and jackets, with a focus on tattoo and skate apparel. The site emphasizes storytelling, detail, and quality, using hand-printed designs and organic materials. It's clear the company aims to appeal to a specific niche market, offering unique designs and a strong brand identity.

Financially, Heaven Is Hell Apparel UK presents a mixed picture. Accumulated depreciation has increased by 15%, and bank borrowings have surged by a whopping 180%, reaching £25,000. Cash reserves, however, have dipped slightly by 2.7% to £50,000. Creditors have decreased by 29%, which is a positive sign. The company’s size (meeting two of three conditions for being small) helps with agility, but the increased borrowing suggests it might be reinvesting in the business or facing tighter cash flow. The lack of an auditor mentioned (likely exempt as a small company) means the figures are unaudited.

Overall, Heaven Is Hell Apparel UK seems to be operating, but the increased borrowing and slight decrease in cash reserves suggest it's not necessarily burning through money, but it’s certainly not sitting on a pile of it either. The company’s niche focus and strong brand identity could be key to its long-term success, but keeping a close eye on its financial performance will be important.

Registered in England/Wales under the registration number 10104483, with a registered address at BN3 2FA, England, Hove, East Sussex, Palmeira Avenue Mansions, 19 Church Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.