Deao Limited

Deao Ltd, based in Pontypridd, UK, is a small holding company with an active status, established eleven years ago. Employing thirty people and holding assets of £941,976, the company operates from a real address and is managed by two directors and a single owner. It maintains a stellar 5.0 Google rating based on two reviews and is a regular importer of toys, games, and sports equipment, with 386 months of import activity recorded.

The company's website, deaotoys.co.uk, is an e-commerce platform specializing in toys and related accessories. The site is well-organized, featuring categories like "Shop by Age" and "Shop by Category," with a focus on garden activities, outdoor toys, and role-play items. New product listings and promotional banners dominate the homepage, and the site offers a variety of payment options and a streamlined checkout process. The website also showcases a range of military-themed toys and PPE supplies, suggesting diversification beyond traditional toys.

Financially, Deao Ltd presents a mixed picture. While cash bank on hand increased by 32% to £160,000, net assets rose significantly by 90% to £240,000, and retained earnings accumulated losses also increased, trade debtors decreased by 36% to £280,000, and creditors decreased by 40% to £190,000. Bank borrowings, however, increased by 200% to £41,000, and other creditors dropped by 60% to £160,000. The company’s small size—meeting two of three criteria for being considered small—allows for agility, but the increase in bank borrowings warrants attention. The company is exempt from an audit, so the financial statements are unaudited.

Overall, Deao Ltd appears to be a growing business with a strong online presence. While the increase in bank borrowings is a point of concern, the company's solid asset base and positive customer reviews suggest a promising future. The diversification into military-themed toys and PPE supplies could prove beneficial, but it also introduces new competitive pressures.

Registered in England/Wales under the registration number 08552357, with a registered address at CF37 5SP, United Kingdom, Pontypridd, Unit A22 Severn Road, Treforest Industrial Estate.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.