Deao Limited
- Active
- Small
- Holding
- 12 years
- 30 employees
- £796,154 (cur assets)
- 1m-15m
- Regular importer
- Real address
- 2 directors
- 1 owner
- Pontypridd
- E-commerce
- Rating 5.0 (2)
Two conditions of three:
1.Turnover < £10.2 million
2.Balance sheet total < £5.1 million
3.Average number of employees < 50
Field of Operation
Website
Social media
Summary
Deao Ltd, based in Pontypridd, UK, is a small holding company with an active status, established eleven years ago. Employing thirty people and holding assets of £941,976, the company operates from a real address and is managed by two directors and a single owner. It maintains a stellar 5.0 Google rating based on two reviews and is a regular importer of toys, games, and sports equipment, with 386 months of import activity recorded.
The company's website, deaotoys.co.uk, is an e-commerce platform specializing in toys and related accessories. The site is well-organized, featuring categories like "Shop by Age" and "Shop by Category," with a focus on garden activities, outdoor toys, and role-play items. New product listings and promotional banners dominate the homepage, and the site offers a variety of payment options and a streamlined checkout process. The website also showcases a range of military-themed toys and PPE supplies, suggesting diversification beyond traditional toys.
Financially, Deao Ltd presents a mixed picture. While cash bank on hand increased by 32% to £160,000, net assets rose significantly by 90% to £240,000, and retained earnings accumulated losses also increased, trade debtors decreased by 36% to £280,000, and creditors decreased by 40% to £190,000. Bank borrowings, however, increased by 200% to £41,000, and other creditors dropped by 60% to £160,000. The company’s small size—meeting two of three criteria for being considered small—allows for agility, but the increase in bank borrowings warrants attention. The company is exempt from an audit, so the financial statements are unaudited.
Overall, Deao Ltd appears to be a growing business with a strong online presence. While the increase in bank borrowings is a point of concern, the company's solid asset base and positive customer reviews suggest a promising future. The diversification into military-themed toys and PPE supplies could prove beneficial, but it also introduces new competitive pressures.
Registered in England/Wales under the registration number 08552357, with a registered address at CF37 5SP, United Kingdom, Pontypridd, Unit A22 Severn Road, Treforest Industrial Estate.
WARNING: The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.
Owners & PSC
-
Corporate
- 4 years
- 75%+
-
Resident of United Kingdom
Managers
-
Individual
- 12 years
- 1
-
Resident of United Kingdom
-
Individual
- 12 years
- 1
-
Resident of United Kingdom
Last reports
The latest confirmation statement submitted nine months ago.
Last news
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Total exemption full accounts made up to 2025-05-31Download 10 pages pdf report
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Director's details changed for Mr Deng Wang on 2025-11-23Download 2 pages pdf report
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Director's details changed for Mrs Jialin Zhao on 2025-11-23Download 2 pages pdf report
Importer profile by HS codes
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Import HS codes in detail
Last imported products
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* Warning: Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.
FAQ about Deao Limited
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