Appvertise Ltd

Appvertise Ltd, based in Manchester, UK, is a small holding company with an active status, established nine years ago. The company employs seven people and holds £240,815 in assets. It has a real address, two directors, and one owner. Appvertise Ltd regularly imports clocks, watches, and their parts (37 months of import activity, last in November 2023), but exports irregularly (just one month of activity, back in June 2017).

The company’s website highlights a focus on influencer marketing, positioning itself as a platform connecting brands with influencers to boost awareness, drive app downloads, and showcase products. It offers services like brand awareness campaigns, acquisition campaigns, and online mall features, alongside referral programs and personalised influencer marketing. The site even has a mobile app available for both Android and iOS. It’s clear that Appvertise Ltd aims to be a central hub for influencer collaborations, offering tools and resources for both brands and influencers.

Financially, Appvertise Ltd’s picture is mixed. Cash reserves increased significantly, up 200% to £170,000, a positive sign. However, current assets decreased by 9.3% to £240,000, and net assets dropped 13% to £210,000. Trade debtors have plummeted—a massive 95% decrease to just £10,000—suggesting improved collections or a shift in business practices. Creditors, however, have risen 27% to £32,000. The company’s small size (meeting two of three conditions for a small company) helps it remain nimble, but the decline in equity warrants attention. With no auditor mentioned, the financial statements are unaudited.

The substantial increase in cash, however, suggests Appvertise Ltd may be reinvesting in its platform or expanding its services. It’s likely that the company is still in a growth phase, navigating the challenges of scaling a technology-driven business.

Registered in England/Wales under the registration number 09562834, with a registered address at M3 3HF, United Kingdom, Manchester, Greater Manchester, 1 Hardman Street, Spinningfields.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.