Action Force Ltd

Action Force Ltd, based in Rochdale, UK, is a small, active company established thirteen years ago. With two employees and £195,731 in assets, it operates from a real address and is overseen by a single director and owner. The business enjoys a stellar 5.0-star Google rating based on one review, and is a regular importer of toys, games, and sports equipment, with 24 months of import activity recorded.

The company's website reveals it operates in the retail sale of games and toys in specialised stores, as well as cosmetic and toilet articles. It’s a fairly standard retail operation, though the website is minimal, suggesting a focus on wholesale or trade sales rather than direct-to-consumer e-commerce.

Financially, Action Force Ltd presents a mixed picture. Current assets have decreased by 24%, falling to £200,000, while net assets have also declined, dropping to £25,000. Bank borrowings have remained constant at £35,000, and cash reserves have increased slightly to £98,000. Creditors have significantly decreased by 26%, which is a positive sign. The company's small size (meeting two of three conditions for a small company) helps it remain flexible, but the decrease in equity is something to keep an eye on. No auditor is mentioned, likely due to the company’s exemption as a small entity.

Despite the decrease in assets, the company’s cash reserves are healthy, suggesting it's not burning through money rapidly. The decrease in creditors is a good sign of debt management. Overall, Action Force Ltd appears to be navigating a period of change, but its healthy cash position and reduced debt suggest it’s not in immediate financial distress.

Registered in England/Wales under the registration number 07900516, with a registered address at OL16 5LB, Rochdale, Lancashire, Unit 3f Moss Mill Industrial Estate, Woodbine Street East.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.