The Magic Toy Shop Ltd

The Magic Toy Shop Ltd, based in Edenbridge, UK, is a small, active company established sixteen years ago. With 24 employees and £4,392,710 in assets, it’s a significant player in the toy retail space. The company, which has four directors and three owners, operates a real address and a thriving e-commerce site, earning a 4.0 Google rating from 465 reviews. It’s a regular importer of toys, games, and sports equipment, with 256 months of import activity recorded, the latest in January 2025.

The company’s website, The Magic Toy Shop, offers a wide range of products, from baby dolls and dolls accessories to outdoor toys, games, and even kitchenware. It caters to various age groups and interests, with sections dedicated to babies and preschoolers, older children, and even adults. The site’s blog features articles on child development and toy trends, further establishing the company as a trusted source of information for parents and caregivers. It’s clear they are trying to build a community around their brand.

Financially, The Magic Toy Shop Ltd presents a mixed picture. Cash reserves increased by a healthy 43%, reaching £880,000, and trade debtors also rose by 27%, suggesting increased sales. However, creditors increased by 7.5% to £1,700,000, and net assets declined by 2.8% to £3,500,000. The company’s small size—meeting two of three criteria for a small company—helps it maintain agility, but the decrease in equity warrants attention. The company’s other taxation social security payable also increased significantly, by 240%. The fact that the company’s plant machinery depreciated by 23% is also something to note. With no auditor mentioned, the financial statements are unaudited, relying on director-reported data.

Overall, The Magic Toy Shop Ltd appears to be a well-established and popular retailer, but its financial performance suggests it’s navigating some challenges. The company's focus on e-commerce and its strong Google rating indicate a successful online presence, but the fluctuating financial metrics require careful monitoring.

Registered in England/Wales under the registration number 06817660, with a registered address at TN8 5EA, Edenbridge, Kent, Unit 6 Edenbridge Trade Centre, Hever Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.