Starlite Direct Limited

Starlite Direct Ltd from Sleaford, UK, is a small holding company with an active status, established nineteen years ago. Employing fifteen people and holding assets valued at £2,560,210, it operates from a real address and is overseen by five directors and one owner. The company is a regular importer and exporter of footwear and related items, with nineteen months of import activity and twenty-five months of export activity recorded.

The company’s website showcases a vast array of dancewear, catering to various styles and age groups. It's clear that Starlite Direct operates primarily as a wholesaler, supplying dancewear retailers and schools. The site features numerous brands, including its own "Starlite" line, alongside well-known names like Gaynor Minden, Bloch, and Capezio. There's a strong emphasis on regulation wear, with dedicated sections for RAD (Royal Academy of Dance) and IDTA (Imperial Dance Teachers’ Association) requirements—a key differentiator for the business. The website’s structure suggests a B2B model, rather than direct-to-consumer e-commerce, with a focus on wholesale pricing and bulk orders.

Financially, Starlite Direct Ltd’s report reveals a mixed picture. While current assets increased by 7.2% to £2,600,000, net assets only grew by 4% to £2,000,000. Bank borrowings decreased by 33% to £83,000, and cash reserves increased by 15% to £460,000. Trade debtors surged by 93%, which could indicate a shift towards offering credit to customers or a backlog in collections. Creditors also increased by 40% to £480,000, suggesting the company is leveraging supplier credit to manage its working capital. The company’s small size (meeting two of three conditions for being a small company) helps it remain flexible, but the increased trade debtors should be monitored. No auditor is mentioned, which is likely due to the company’s small size and exemption from audit requirements. Overall, Starlite Direct appears to be a stable, albeit somewhat stretched, business, relying on its wholesale model and established brand reputation to maintain its position in the dancewear market.

Registered in England/Wales under the registration number 05489970, with a registered address at NG34 8GL, Sleaford, Lincolnshire, Starlite Sleaford Enterprise Park, Pride Parkway.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.