Secret Store Limited

Secret Store Ltd, based in London UK, is a small, active company founded fourteen years ago in 2010. Employing five people, it holds £773,274 in assets and operates from a real address at The Peanut Factory. With three directors and two owners, the company runs an e-commerce site specializing in clothing and accessories, regularly importing these items for sixteen months, with the most recent import in December 2024. It also exports occasionally, with just two months of export activity recorded. The company's activities include retail sale via mail order houses or via internet, and other business support service activities.

The company's website, Secret Linen Store, showcases a wide range of bedding, linens, and accessories. From luxury bed sheets and duvet covers to curtains and towels, the site caters to customers seeking high-quality home textiles. It offers a variety of sizes, colors, and fabrics, and even provides helpful guides on choosing the right bedding. The site also features a section on new arrivals and bestsellers, and a blog with interior design inspiration.

Financially, Secret Store Ltd’s recent performance presents a mixed picture. While cash reserves increased by a significant 110% to £590,000, and current assets grew by 63% to £770,000, other key metrics show some challenges. Bank borrowings decreased by 67% to £24,000, which could indicate improved debt management, but creditors also fell by 67% to £24,000. The company’s size – meeting two of three conditions for a small company (turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) – allows for flexibility, but the decrease in equity, from £170,000 to £240,000, is worth noting. As a small company, it’s exempt from an audit, so the figures are unaudited.

Overall, Secret Store Ltd appears to be a stable, albeit small, business navigating the complexities of the online retail market. The company's focus on quality products and customer service, combined with its adaptable size, should help it continue to thrive.

Registered in England/Wales under the registration number 07326209, with a registered address at E3 2NG, England, London, G 56 Dace Road, Unit 3g The Peanut Factory.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.