In-style Direct Limited

In Style Direct Ltd, based in Stanmore, UK, is a small, active company established 20 years ago. Employing 46 people and holding £2,797,386 in assets, the business operates from a virtual address and is led by five directors and a solo founder. It's an e-commerce site specializing in furniture, lighting, and prefabricated buildings, regularly importing these items for an impressive 260 months, with the last import occurring in February 2025. They also export these goods, though less frequently, with just three months of export activity, the last in May 2023.

The company's website showcases a broad range of services, from bespoke interior design and refurbishment to build-to-rent solutions and window dressing. It caters to diverse clients, including developers, homeowners, and overseas investors, offering furniture packages, show home staging, and even specialized services for sectors like student accommodation and hospitality. They even have a dedicated section for overseas projects, suggesting a growing international presence.

However, a closer look at the financial data reveals some concerning trends. Net assets have fallen by 13%, dropping to £1,100,000, while bank borrowings have increased significantly by 31%, reaching £250,000. Cash reserves have also taken a hit, decreasing by 55% to £450,000. Trade debtors have risen by a substantial 15%, indicating potential issues with customer payments. While creditors have also increased, it’s not clear if this is a result of increased business activity or a sign of financial strain. The company’s small size—meeting two of three criteria for being considered small—helps it remain agile, but the decline in equity warrants attention. As a small company, they are exempt from an audit, so the financial information is unaudited.

It seems In Style Direct is navigating a period of change, likely driven by evolving market conditions and perhaps increased competition. While their diverse service offerings and focus on design-led solutions position them well, managing their financial health will be crucial for long-term success.

Registered in England/Wales under the registration number 05147362, with a registered address at HA7 1FW, England, Stanmore, Middlesex, C/O Parker Cavendish, Suite 301, Stanmore Business And Innovation Centre, Howard Road.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.