Humble Group Ltd

Humble Group Ltd is a small, active company based in London, UK, founded fifteen years ago in 2009. With ninety-two employees and £3,286,786 in assets, it operates from a real address and is led by two directors and one owner, Dawson James Fyfe. The company regularly imports drinks, alcohol, and vinegar, totaling 320 months of import activity, with the most recent in March 2025.

The company’s website reveals a complex and diverse portfolio of fast-growing consumer product companies. Humble Group isn't just a trading company; it’s an investment group specializing in creating value and accelerating growth for small and medium-sized FMCG businesses. It owns a range of brands, including Swedishcandy.com, True Gum (plant-based gum), Wellibites (healthier sweets), The Healthy Co, Pro! Brands, Jalofoods Oy Soya AB (tofu and tempeh), Pndy, Tweek AB (sugar-reduced confectionery), Grenna Polkagriskokeri, Franssons Konfektyr, and La Praline Scandinavia. These brands span categories like confectionery, snacks, health foods, and even piano restoration—a surprising addition to the group's FMCG focus.

Financially, Humble Group Ltd shows some concerning trends. Accumulated depreciation has increased by 20%, while the number of employees has fallen by 18% to seventy-five. Bank borrowings have significantly increased, with overdrafts rising by 580%, suggesting a greater reliance on credit. Creditors have also risen, although cash reserves have increased by 12%. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the decline in equity—a 33% drop—raises questions. The unaudited financial statements, exempt from audit due to its small size, rely on director-reported data.

Overall, Humble Group Ltd appears to be navigating a period of change. While its diverse portfolio of brands suggests a strategic approach, the financial data indicates potential pressures. The company's future will likely depend on its ability to manage debt and sustain growth across its various ventures.

Registered in England/Wales under the registration number 06936206, with a registered address at EC4Y 8EJ, United Kingdom, London, 1 St Bride's Passage.

WARNING:The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.